Rand Fishkin and Eric Discuss Panda

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This week’s interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola.
In the interview, we discuss Google’s Panda release in depth. This includes:

1. Machine Learning Algorithms
2. Google’s use of Social Data
3. User Interaction With Your Site
4. Advertising and Panda
5. What Makes a Good Page?
6. Does User Generated Content Help a Page Rank Better?
7. What’s Not in Panda
8. If you have been hit by Panda, What do you do?

As always, I go for in-depth interviews. If you are looking for a 5-minute read with 4 quick tips this interview may not be for you. It is meant for those who want to go deep into the topic matter and understand the mechanics of Panda and what it means for their business now and in the long term.