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Digital Transformation

What Almost Everyone Gets Wrong About Collaboration

David Jones put me onto this article by Bex Huff on collaboration.   I think he and Clay Shirky who he references have gotten it right.

For example… I want you to imagine that a little old lady is walking up to you on the street. She makes direct eye contact, and gestures that she has a question for you. I want you to take a deep breath and genuinely imagine that she asks you one of the following three things… and take note of your emotions:

  1. she asks you for money,
  2. she asks you to help her cross the street,
  3. she asks you for directions to the bus stop

If you are like most primates, your initial gut reaction to #1 is something like “NO! MINE!” Your gut reaction to #2 is “eh… OK…” And your gut reaction to #3 is “Absolutely! I’d be happy to!”

Why??? All three are sharing, aren’t they? Not quite…

Read the whole article as he draws out the comparisons

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Michael Porter

Mike Porter leads the Strategic Advisors team for Perficient. He has more than 21 years of experience helping organizations with technology and digital transformation, specifically around solving business problems related to CRM and data.

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