Jim Sterne is one of the most well-known names in the world of Web Analytics. We recently had a chance to interview Jim and had a great discussion with him. Jim has published several books, including the well-known title “Web Metrics”. Jim is also President of the Web Analytics Association, and the Emetrics Summit.
Jim’s passion for analytics emerges immediately and clearly when you begin a discussion of web analytics with him. In our interview, he provides a great top-down view of the analytics industry, and how businesses should use web analytics as a part of their business strategy.
So check out this great discussion with Jim Sterne for a great look into the world of web analytics.
