It’s always a big surprise to me when major companies get into the business of selling links. It’s more amazing still when they blatantly state that the primary reason is for Increasing Page Rank.
But this is exactly what United Press International is doing.
The shame is that people will come to this page and think they have found an easy way to build their Page Rank and their rankings. They are wasting their money and their time. Such links are easily discovered by Google.
Of course, it’s difficult for Google to publicly announce which links they do detect. if they did that, it would make it clearer which ones they are not aware of. But when a major organization like UPI whores their site by selling links in this fashion, it does not take long for Google to uncover them.
It’s a shame that UPI is doing this. I think it’s an embarrassment to their organization. They are openly offering to help other webmasters in cheating search engines and end users. It’s a violation of terms of service.
UPI is a major company in the business of providing accurate news to other media companies. They have an impeccable reputation based on the quality of the data they provide. Yet here they are openly encouraging behavior which is essentially cheating.
It makes you wonder where else in their business they bend the rules. It’s just no place for a business like theirs to be.
