In my earlier post Why MDM should be part of CRM Strategy I discussed the importance of having a MDM strategy along with the CRM initiative. Proliferation of cloud CRM solutions like Salesforce is a blessing and it can also be an IT nightmare, if it is not managed properly. In many companies Salesforce implementation […]
Posts Tagged ‘Customer Master Data’
Why MDM should be part of CRM Strategy
Let’s face it. Companies capture Customer Information in multiple stages through multiple systems even in a Small / Medium Business (SMB segment). Not all the latest Customer information is readily available for all the applications. Applications need Customer Master Data to link the transactions and every Application has different data model for capturing the Customer […]