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Posts Tagged ‘sitecore personalize’

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Create Experiences with Multiple Layouts in Sitecore Personalize

Sitecore Personalize uses a combination of experiences, decision models and offers to personalize content.  An experience defines a variant.  The variant is used to create the UI for the experience.  The decision model uses programmables and decision tables to select an offer.  The variant reads data from the offer to populate the UI.  By default, […]

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Using Sitecore Personalize Decisioning to drive Queries in Sitecore Search

In my latest CMSWire article, “Composing Effective Personalization with Search,” I described the advantages of combining personalization engines with composable search solutions to create effective personalized experiences that take less effort to create and maintain than crafting custom messaging for every segment. This article was heavily inspired by my work with integrating Sitecore Personalize with […]

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Composing Personalized Experiences with Sitecore Search and Personalize

The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally […]

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The Heart of Sitecore’s Composable Architecture

In my last CMSWire Article, the Heart of Composable, I discussed how to think of composable as an enterprise architecture and think through the data flows of your components to see what’s at the heart of your DXP solution. Those central components have the most connections, take the most effort to change and require the […]

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Using Content Hub One to Drive Content in Sitecore Personalize

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels […]

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Understanding the Architecture of Sitecore Personalize & CDP

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

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Sitecore Personalize: Building Your Library

There is a lot of discussion about how Personalize can benefit your company’s digital strategy. Rightfully so, it’s scalable, flexible and can fit into your tech stack with ease. In a previous blog, I discuss the roadmap to success for Personalize and an operational model to support the best methodology. Now, I want to focus […]

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Integrating Sitecore XP with Sitecore CDP and Personalize

My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]

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Understanding Web and Full Stack Experiences in Sitecore Personalize

Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]

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Sitecore XP, Sitecore CDP and Sitecore Personalize Features Compared [Infographic]

At Perficient, our Sitecore team has shared Team Chats and someone asked if anyone had a chart that compared Sitecore XP and the newer capabilities of Sitecore CPD and Personalize. I couldn’t find anything, so I created a table and then turned into an infographic.   If you’re interested in evaluating how XP, CDP & […]

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Seven Reasons to Upgrade from Sitecore XP to Sitecore XM + Personalize

If you’re planning a Sitecore upgrade, you should seriously consider whether you want to upgrade to the latest version of Sitecore XP or “downgrade” to the latest version of Sitecore XM. The last year of Sitecore acquisitions have led to major architectural shifts in the platform and the Sitecore ecosystem, so you should not take […]