Posts Tagged ‘sitecore personalize’

In my last CMSWire Article, the Heart of Composable, I discussed how to think of composable as an enterprise architecture and think through the data flows of your components to see what’s at the heart of your DXP solution. Those central components have the most connections, take the most effort to change and require the […]

One of the biggest challenges for implementing personalization at scale is managing content. You not only need to come up with personalized content for each of the personalization scenarios you want to implement, but you need to manage the review and approval process as well as ensure you can distribute it properly across the channels […]

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

There is a lot of discussion about how Personalize can benefit your company’s digital strategy. Rightfully so, it’s scalable, flexible and can fit into your tech stack with ease. In a previous blog, I discuss the roadmap to success for Personalize and an operational model to support the best methodology. Now, I want to focus […]

My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]

Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]

At Perficient, our Sitecore team has shared Team Chats and someone asked if anyone had a chart that compared Sitecore XP and the newer capabilities of Sitecore CPD and Personalize. I couldn’t find anything, so I created a table and then turned into an infographic.   If you’re interested in evaluating how XP, CDP & […]

If you’re planning a Sitecore upgrade, you should seriously consider whether you want to upgrade to the latest version of Sitecore XP or “downgrade” to the latest version of Sitecore XM. The last year of Sitecore acquisitions have led to major architectural shifts in the platform and the Sitecore ecosystem, so you should not take […]