We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]
Posts Tagged ‘Sitecore CDP’
Understanding the Architecture of Sitecore Personalize & CDP
Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]
Connecting Sitecore CDP to Next.js website
Quick introduction Sitecore CDP stands for Sitecore Customer Data Platform. This is a quote from Sitecore documentation: A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems. In nutshell it tracks customers’ data across all channels, and later this data can be used to run […]
Sitecore XP, Sitecore CDP and Sitecore Personalize Features Compared [Infographic]
At Perficient, our Sitecore team has shared Team Chats and someone asked if anyone had a chart that compared Sitecore XP and the newer capabilities of Sitecore CPD and Personalize. I couldn’t find anything, so I created a table and then turned into an infographic. If you’re interested in evaluating how XP, CDP & […]