Posts Tagged ‘Sitecore CDP’

In my last CMSWire Article, the Heart of Composable, I discussed how to think of composable as an enterprise architecture and think through the data flows of your components to see what’s at the heart of your DXP solution. Those central components have the most connections, take the most effort to change and require the […]

  This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The CDP & […]

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

After two years of virtual conferences, the Sitecore community descended on McCormick Place in Chicago for Sitecore Symposium 2022, their flagship user conference, to see how the transformation of their product from monolithic DXP to a composable suite of products was going. The event had several surprise announcements, and there were plenty of insights into […]

My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]

Quick introduction Sitecore CDP stands for Sitecore Customer Data Platform. This is a quote from Sitecore documentation: A Customer Data Platform is packaged software that creates a persistent, unified customer database that is accessible to other systems. In nutshell it tracks customers’ data across all channels, and later this data can be used to run […]

Vocabulary is important when trying to understand a new product. Understanding Sitecore Personalize requires understanding its vocabulary. When you start digging in you’ll note that both “Web Experiences” and “Web Experiments” have both “Web” and “Full Stack” Options. While the big difference between “Experiences” and “Experiments” is the additional setup needed to properly evaluate the […]

At Perficient, our Sitecore team has shared Team Chats and someone asked if anyone had a chart that compared Sitecore XP and the newer capabilities of Sitecore CPD and Personalize. I couldn’t find anything, so I created a table and then turned into an infographic.   If you’re interested in evaluating how XP, CDP & […]