This blog is the first post in a series about leveraging user stories to improve product outcomes. In this post, we will explore how to write compelling user stories to quickly deliver value to your customers. The User Story – Your Key to Unlocking Product Value Picture this. It’s demo day. You’re excited to finally […]
Posts Tagged ‘Product’
B2B Digital Transformation: Assess Product Management & Sales
When organizations begin a digital transformation and eCommerce journey, they often focus solely on technology. In reality, there are business decisions to be made and opportunities to explore before technology even comes into play. At the end of your business evaluation, you’ll start assessing internal capabilities. Once you’ve examined your availability and stocking abilities, you’ll […]
Essentials for Your Digital Strategy: Product-as-a-Channel
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. With apologies to Visa, it’s true that today’s successful marketer is everywhere their […]
Transformation Initiatives Are Critical in Telecom and Cable
While innovation thrives and the “regulatory environment seems favorable to consolidation,” according to John Legeras, CEO of T-Mobile, obstacles persist. Through transformational initiatives, companies must remain diligent in setting and meeting their business and enterprise priorities so they remain competitive. Minimizing operating expenses through better cost-management activities, investing in new technologies, and redesigning processes will […]