Posts Tagged ‘ppc’

Campaign Daily Budgets – An Ignorable Suggestion, Not a Limiter

Starting October 4th, Google is allowing themselves to spend up to twice the campaign daily budget on any particular day. Advertisers can’t opt out, either. The intention is “to help you reach your advertising goals, like clicks or conversions.” Google can now better accommodate the unexpected ups-and-downs of traffic on a day-to-day basis to help […]

Cross-Device Retargeting Now Available in Adwords

With the rise in tablet and mobile device use over the past few years, marketers have been battling the difficult task of tracking individual users across devices. Understanding the impact of one’s ads on a mobile device when users regularly switch over to desktops to complete purchases is nearly impossible. However, as mobile phones become […]

Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]

New AdWords Device Targeting: Tablet Goes Solo

The Change Recently, Google announced a lot of new features that are coming to their search advertising platform, AdWords.  One of them being expanded text ads, which you can read about here.  Another big one announced was complete device targeting on AdWords.  Now, advertisers will be able to set bid adjustments at all three device […]

AdWords Expanded Text Ads and Why You Should Care

The Big Bang…in Digital Marketing Since the beginning of AdWords theoretical time, ad structure for AdWords has been as follows: 25 characters in the headline, 35 characters for description line 1, 35 characters for description line 2, and 35 characters for the display URL. On May 24th, Google decided to shake up the entire digital […]

Google Moving Away From “Competitive Bid” to “Minimum Bid” Model?

What’s going on, Google? For years, Google has had an algorithm that states, as simply as possible, you only have to bid higher than the person below, while having a better ad experience to compete in the AdWords landscape.  This, for some brands, meant they could bid as low as they pleased on branded terms […]

Google Removing All Right Side PPC Ads

Last Friday, rumors started circulating that Google planned to remove all PPC ads on the right-hand side of search results. These rumors have now been confirmed by Google. Today, final changes to the roll-out will be completed. Google has removed paid search ads from the right side of the search results page, reportedly due to […]

What’s the Deal with Yahoo Gemini?

As most all digital marketers already now, Microsoft & Yahoo renegotiated their search partnership last year, which changed how Yahoo serves the paid ads on their search results page. While they used to serve ads solely from the Bing Ads platform, they are now using ads from their own platform, as well as testing out […]

5 Ad Copy Test Ideas for the Holiday Season & Beyond

  If you’re an e-commerce business that runs a lot of promotions in December to capture additional holiday traffic, this is a great time to take advantage of the high volume to test out ad copy variations and gain new insights into what users respond best to. Here are a few that I have tried […]

Get Your PPC Account Ready for Holiday

The holiday season is quickly approaching. Is your PPC account optimized for the impending visibility and traffic increase? Here’s a nice checklist to help make sure you set yourself up for success this year. RLSA (Remarketing in Search) Bidding Increase your bids for visitors who have been to your site before. With the increase in […]

Adwords Now Offers Black Friday & Cyber Monday Ad Extensions

Looking for another way to get your Black Friday & Cyber Monday deals into your ad copy? Well, now you can add an additional line of text to communicate your offer. A new type of structured snippet can be used to communicate special store hours, free shipping deals and order discounts. These structured snippets are […]

6 Common Misses When Importing Adwords Campaigns into Bing Ads

Bing Ads contributes to about 20% of the search engine market share (however it may decrease slightly over the next year due to the new Microsoft-Yahoo search partnership agreement). That’s nothing to sneeze at and definitely deserves some of your marketing time and budget. Simply importing your Google account into Bing Ads is extremely easy […]

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