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Posts Tagged ‘personalize’

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Sitecore MVP Summit: What We’re Allowed to Share

I have always said that Sitecore MVP Summit is the best perk of all the MVP program benefits available. Usually, it is a tsunami of insightful information and considerations, shared with the group of MVPs for discussion and feedback in return. Because of that MVPs can have a planning horizon, in terms of work, development, […]

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Perficient’s Sitecore Personalize Decision Model Workshop

In the Art of War, Sun Tzu claimed “Tactics without strategy is the noise before defeat.” When it comes to personalization, all too often organizations employ tactics alone, despite a ton of effort being fed into strategic initiatives including customer journey mapping, persona development and user research. When it comes time to apply those strategic […]

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Sitecore Send Full Overview

This post is an overview of a composable Sitecore Send offering – an email marketing automation solution with no code campaign automation. Sitecore Send is an intelligent marketing automation platform with thousands of global customers that offers personalized customer experiences through email campaigns, workflows, and web personalization. It aims to be a global leader in […]

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Understanding the Architecture of Sitecore Personalize & CDP

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

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Mastering XM Cloud – New Tools and Interfaces (part 2 / 3)

If you ask anyone in the Sitecore community what was the biggest hype of 2022 – there wouldn’t be any other opinion than mentioning XM Cloud. Let’s take a look at this latest and shiny SaaS offering! Content Part 1: Overview, Architecture, Features Part 2: New Tools and Interfaces Part 3: Development with XM Cloud […]

Should You Allow Your Users to Customize?

Probably eight out of ten clients start out asking for customization of some kind.  Usually, the customization broken into two categories: Give users a page like My Yahoo! or iGoogle.  Let them add portlets or widgets at will and let them customize the portelts themselves like we do with weather or stock Let users define […]