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Winter ’19 Brings Exciting Changes to Salesforce Health Cloud

We Predict Very Happy Health Cloud Users Salesforce is at it again! The Winter ’19 release is full of amazing new features and enhancements sure to delight any Health Cloud user. At least three times per year, Salesforce has a major release of new and updated functionality. Be sure to check out the Winter ’19 […]

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Innovation And Digital Are Changing Life Sciences

The industry continues to flex its muscle when it comes to innovation through the use of digital technology. While life sciences companies over the years have tended to be laggards in this respect as compared to other industries, they’ve really come to understand the importance of using digital technology. It’s a necessity. It’s an integral […]

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Top 5 Pharma & Medical Device Blog Posts From January 2018

Now that February is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in January – they’re ranked in order of popularity, with number one being the most viewed piece. [Guide] 2018 Pharmaceutical And Medical […]

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How Pharma Is Tackling Drug Abuse

Our country is in the midst of an opioid epidemic. We are seeing staggering statistics of drug abuse, not to mention graphic images and videos of the effects drugs are having on families and their loved ones. While the FDA has taken a serious stance in the fight against drug abuse and has even come […]

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Patient Support Programs Are Making A Big Difference In Pharma

Living with disease and undergoing treatment can be life-changing. Patients may not understand their diseases, their treatment options, or even the implications of the medications they’re taking. The process can be confusing, complicated, and worrisome. With digital transformation becoming more sophisticated and prevalent, pharmaceutical and medical device companies have stepped up to the plate with […]

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6 Investigators Received FDA Warning Letters In 2017

It’s been awhile since I’ve written about FDA warning letters, so I thought I would take a look at the letters issued throughout the year and see if anything egregious (or at least interesting) came up. I was surprised to learn that the FDA issued letters to six separate clinical investigators, and I thought the […]

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Janssen Gets Patient Support With The Unveiling Of Cancer.com

It’s been a long time in the making, but it’s finally completed. Janssen, a pharmaceutical company owned by Johnson & Johnson, just unveiled a new digital site, Cancer.com. The new site provides patients, caregivers, and loved ones with loads of content and resources. It even offers users the ability to customize and personalize the site […]

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Incoming Novartis CEO Looks To Disney For Inspiration

On September 4, 2017, Novartis announced that its current CEO, Joseph Jimenez, will step down from his role in February 2018. He will be replaced by Dr. Vasant Narasimhan, the company’s current global head of drug development and chief medical officer. The backgrounds of the two executives couldn’t be starker. Mr. Jiminez has very little […]

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How To Fix Slow Subject Recruitment At Clinical Sites

Even the most promising clinical sites can have trouble recruiting enough eligible subjects. Pressure from upper management and/or the sponsor organization to meet recruitment targets causes stress and anxiety for study managers, which in turns strains their relationships with underperforming sites. This tension can be alleviated by helping sites: Broaden their pool of potential subjects […]

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Top 5 Pharma & Medical Device Blog Posts From September 2017

Now that October is here, I thought it would be neat to look back at what our readers found most interesting last month. Below are the top five blog posts Perficient’s life sciences practice wrote in September – they’re ranked in order of popularity, with number one being the most viewed piece. How Merck & Facebook Are […]

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Life Sciences Is Not Immune To The Age Of The Customer

This is the second post in a series about applying customer experience (CX) principles to life sciences. In the first post, I discussed a critical underpinning concept for the blog series related to how “customers” are defined in life sciences. Here’s a quick recap: Since patients don’t typically buy their medications or medical devices directly […]

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Applying The Concept Of Customer Experience (CX) To Life Sciences

My colleagues in Perficient Digital, Perficient’s in-house digital agency, recently published a fantastic guide about customer experience (CX). While the guide focuses primarily on retail customers, a lot of the advice it contains can be quite helpful for life sciences, so I thought I’d take a stab at translating it for you. Now, in full […]

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New Guide On Modernizing Clinical Trials With Digital Experiences

The industry is all a-buzz with digital engagement initiatives for patients, but let’s not forget about clinical subjects and even site personnel. They’re technology consumers, just like the rest of us, and they crave clinical trials that are simple, easy, convenient, and engaging. As an advocate for sites and subjects, Perficient just published a guide […]

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This Week: Learn How To Improve The Pharma-Patient Relationship

This Thursday, we kick of our 2017 webinar series on connected health. To refresh your memory, connected health is a strategic service that helps life sciences organizations improve and manage relationships with customer groups, such as patients, clinical sites, general public, external partners, and employees. Regardless of your department or role, there’s an opportunity for […]

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Using Digital Technology In Post-Market And Real-World Contexts

Digital technology has applications throughout clinical studies, from recruitment through data collection. But, it is also being used in exciting and meaningful ways once a drug or device has gone to market, both to improve patient outcomes and to keep sponsors informed. Below are a couple of examples. Huggable, a teddy bear developed by Dr. […]

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Applying Connected Health Concepts To Subject Recruitment

In the area of subject recruitment, there are several new technologies that focus on making it easier for companies to recruit, such as reaching a wider population directly for recruitment. Initially, recruitment was handled mostly by physicians and their patients; however reaching patients directly is proving to be very fruitful. One example of a company […]

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Eli Lilly Launched 50+ Apps On Salesforce

As one of Salesforce’s strategic partners, I’m glad to share the success Eli Lilly is having with the Salesforce platform. According to a press release that was issued by Salesforce, the pharmaceutical company has launched 50+ internal and external applications over the last two years. TrialGuide is one example. The website, which is naturally mobile-friendly, […]

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How Jazz Uses Connected Health To Create Awareness And Demand

A recent conversation with a prospective client of ours prompted me to write this post. The client is looking at ways to improve the adoption rate of one of its products by a specific population because, for a variety of reasons, adoption by that segment has been slower than others. The solution to challenges like […]

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What Connected Health For Life Sciences Means For You

It seems every company in every industry is talking about “going digital.” But, what does that really mean? At its heart, going digital is really just about relationships: relationships with customers, partners, team members, and the world at large. Since the introduction of mobile and digital technology, the ways in which we interact with others […]

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GSK And Pfizer Pushing Research Bounds With Digital

In August of last year, I wrote a blog piece that discusses the possibility of GlaxoSmithKline (GSK) being one of the first pharmaceutical companies to use Apple’s ResearchKit. It appears that possibility has become reality. According to Bloomberg, the global pharma company will be leveraging a mobile app they created on ResearchKit to obtain information […]

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