Posts Tagged ‘Marketo’

One of the most contemplated questions in email marketing is: is there actually a specific day and time an email should be sent for the best results? In my opinion, it is almost impossible to say a specific day and time is the best for an email send. The world, and more specifically the workforce, […]

A new year is often a great time to examine your program structures from the previous year and look for ways to gain efficiencies and consistency in your build structure and production processes. Any time you can gain efficiencies within your processes and eliminate the possibility for errors simultaneously, you should. Tokens are an excellent […]

Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]

Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]

New Year, New You… continued! Last week, I asked you to take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? It’s a fresh new year, and now is the perfect time to refresh your data! As such, I posted a list […]

New Year, New You! It’s 2022! Take a moment and think about your Marketo instance. When was the last time you focused purely on data hygiene for marketing automation? If you’re like most Marketo Admins, it’s tough to find the time – but you know how important it is. Never fear, I’m not judging you! […]

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]

Personally, I hate running long distances. I like to think I’m a pretty athletic person,  but the idea of running more than 5k or even 10k races just makes me cringe. So, last year, I ran a virtual marathon for the first time ever to challenge myself. I created a schedule based on how many […]

Having the right marketing automation technology in place can make or break your business. At the same time, once you have the right technology in place, not all team members will be proficient users. For our Marketo Engage clients, we have created an intake form that allows non-Marketo users to have full access to creating […]

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. How do you solve for this missing data and still reap the benefits of your Marketo system? Often, you will need a custom data architecture or solution to […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]