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5-Minute Checklist: How to Make the Most of Marketing Cloud

Salesforce Marketing Cloud is a powerful digital marketing tool with many capabilities. But with so many features and possibilities, it can be hard to know where to start when it comes to implementation. Use this quick checklist to ensure that your organization is set up for success: ✓ Know it will take time and you […]

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10 Secrets to a Successful Marketing Cloud Implementation

Marketing Cloud has emerged as a powerful solution for delivering personalized, cross-channel customer engagement at scale. As a Salesforce Gold Partner for more than a decade, we have the privilege of guiding clients through every step, from strategy to implementation.  Top 10 Tips & Takeaways New to Marketing Cloud? Or have questions about putting it […]

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7 Salesforce Podcasts for a Powerful Start to Your Day

Take Control of Your Morning There’s no better way to get into the Salesforce-frame-of-mind on a Monday morning than a little pre-work headspace with your favorite tech podcasters. Our team sure does. Tim Murphy wrote about his podcast takeaways and after David Schild recommended the Salesforce Admins podcast to me, I was hooked. (Don’t worry, links below.) […]

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Top 4 Spring ’18 Community Features to be Excited About

It’s that time of year again — the holidays are over, but we have something even better to look forward to: the Spring ’18 Release! I’m going to try to temper my exclamation points, bolds and all caps, but let me tell you, this release is beyond exciting! Let’s break down the Top 4 Areas […]

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IBM Amplify: IBM Marketing Cloud Roadmap

This session was  a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]

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Salesforce Marketing Cloud #DF16 Keynote Updates

Salesforce presented a Dreamforce 2016 keynote today that introduced updates and plans for the Marketing Cloud. In the first image below, Salesforce shows the underlying structure of the Marketing Cloud. Marketing Cloud is really trying to get to 1:1 marketing, and the announcements this week are all geared toward that. A big announcement from Salesforce today was […]

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Oracle BICS and Cloud (Fusion) Apps Integration Overview

Oracle provides multiple ways of reporting from Oracle Cloud (Fusion) Apps.  Oracle HCM Cloud, CX Cloud, SCM Cloud and Cloud ERP all have Oracle Transactional Business Intelligence (OTBI) built into the application.  In addition, Oracle Business Intelligence Cloud Service (BICS) can also access Oracle Cloud application data and load it into the BICS Database via Data Sync.  While […]

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Reflecting on Kscope16

Kscope16, ODTUG’s user conference known for providing a rich opportunity for networking and education on Oracle technologies, didn’t disappoint this year.  Conference attendees had numerous hands-on training sessions to choose from as well as a full day of Sunday Symposiums featuring Oracle VPs and product managers sharing insights into what is new and what to […]

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MME 2016 in Review

Modern Marketing Experience (MME) 2016, what a four-day affair! Insightful, amazing and overwhelming…that would be what MME was this year. So much great content, it really is hard to put into words how great it was. It was described by an Oracle Service Cloud Consultant that when going to the 3rd floor, which was the […]

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IBM Amplify 2016: IBM Marketing Cloud enhances experiences

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

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Cloud Trend #1: Hyper-personalization of Digital Marketing

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

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The Year in Review | Top 10 Salesforce Posts of 2015

  2015 is almost behind us, along with over 120 blog posts that can help you use Salesforce in your business. We have sorted through all of that content and pulled together the list of your top 10 favorites. Ten | DF15: The Pardot Roadmap: What to Expect in Upcoming Releases In this post, we […]

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Bridging the Gap Between Marketing and Commerce at OOW15

Kiumarse Zamanian and Kaila Garrison of Oracle Responsys talked at Oracle OpenWorld about the integration of Responsys with Oracle Commerce.  Kaila started by talking about the Rise of Digital Darwinism or what we like to call Digital Leaders vs Digital Prey.  Since 1955 only 12% of the Fortune 500 are still in business. Offline purchases […]

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5 Ways to Understand Your Audience Better at OOW15

Aaron Lowe and Steve Papa with Oracle’s Marketing Cloud team talked about how marketers can use the Oracle Marketing Cloud to harness known and anonymous customer data to better understand audiences. Audience management is complex and there isn’t a silver bullet available to solve your audience problems.  Steve talked about a 5 step cycle to […]

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Perficient shares Pardot insights at World Wide Technology

On Oct. 9, Perficient colleagues Mary Jo Schweitzer, email marketing manager; Elizabeth Dias, senior Salesforce marketing manager; and I gave a presentation at the Salesforce User Group Meeting held at World Wide Technology in St. Louis, Mo. The presentation was framed as a ‘fireside chat’ with Perficient’s Marketing and Demand Generation teams. Our goal was […]

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#DF15: Create Personalized Email Campaigns with Marketing Cloud

You already collect data on your prospects and customers. Your prospects and customers expect you to use this data. In today’s digital marketing world, you don’t need to be afraid to use the data you collect to personalize a message to your audience. You need to think of your audience list as a collection of […]

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#DF15: Hi-Tech and Hi-Touch Retail with George Zimmer

Everyone knows George Zimmer of Menswear fame and his “I guarantee it” commercials. After leaving Menswear, he’s back with a new startup and ready to revolutionize retail. It’s the first ever B2C platform powered on Salesforce from end-to-end. It started with a video for Generation Tux. The total Tuxedo market is 10 million rentals a […]

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#DF15: Highlights and Perspectives on the Marketing Cloud Keynote

Marketing Cloud CEO Scott McCorkle discussed how customers like McDonald’s, Precor, Mattel, Room and Board, and AT&T are cultivating 1-to-1 customer experiences across Sales, Service, Community, Analytics, Platforms, Apps, and the Internet of things.  Keynote Scott McCorkle kicked it off. The theme is the “Dawn of the Digital Marketer”. Radian6 and Buddy Media are now […]

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#DF15: How Smart Brands Use Digital Marketing

At Dreamforce 2015, Joel Book (@joelbook), Principal, Marketing Insights – Salesforce Marketing Cloud, presented on how to use digital marketing to acquire, engage, and retain customers. The session abstract: Today’s consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of […]

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Partnerships Key to Gartner Magic Quadrant Ranking

Social media might get more attention, but both B2B and B2C firms are using cloud-based sales and marketing tools for more than just direct sales: they’re looking to build bonds with customers long before and after a purchase takes place. For a portfolio of offerings designed to build and strengthen relationships, it’s appropriate that business […]

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