Posts Tagged ‘marketing cloud’

Monitoring The Health Of Their Patients

Getting Patients to Come Back: Salesforce Revenue Recovery for Healthcare Providers

From crisis to recovery, healthcare providers have been on the front lines for months, protecting the health, safety, and well-being of communities nationwide. But as restrictions are lifted and doors are reopened, there’s another big challenge on the horizon for many healthcare systems. The big question: when will patients come back – and how quickly? […]

How to Make the Most of Marketing Cloud

5-Minute Checklist: How to Make the Most of Marketing Cloud

Salesforce Marketing Cloud is a powerful digital marketing tool with many capabilities. But with so many features and possibilities, it can be hard to know where to start when it comes to implementation. Use this quick checklist to ensure that your organization is set up for success: ✓ Know it will take time and you […]

Successful Marketing Cloud Implementation

10 Secrets to a Successful Marketing Cloud Implementation

Marketing Cloud has emerged as a powerful solution for delivering personalized, cross-channel customer engagement at scale. As a Salesforce Gold Partner for more than a decade, we have the privilege of guiding clients through every step, from strategy to implementation.  Top 10 Tips & Takeaways New to Marketing Cloud? Or have questions about putting it […]

7 Salesforce Podcasts for a Powerful Start to Your Day

Take Control of Your Morning There’s no better way to get into the Salesforce-frame-of-mind on a Monday morning than a little pre-work headspace with your favorite tech podcasters. Our team sure does. Tim Murphy wrote about his podcast takeaways and after David Schild recommended the Salesforce Admins podcast to me, I was hooked. (Don’t worry, links below.) […]

Top 4 Spring ’18 Community Features to be Excited About

It’s that time of year again — the holidays are over, but we have something even better to look forward to: the Spring ’18 Release! I’m going to try to temper my exclamation points, bolds and all caps, but let me tell you, this release is beyond exciting! Let’s break down the Top 4 Areas […]

IBM Amplify: IBM Marketing Cloud Roadmap

This session was  a review of the vision for the IBM Marketing Cloud and how it will continue to evolve under the Watson Campaign platform. It also highlighted how IBM is pulling together new capabilities in order to support broader marketing department needs. Jeff Demavich, the Offering Management Leader, gave the roadmap presentation. Definition: Watson Customer […]

Salesforce Marketing Cloud #DF16 Keynote Updates

Salesforce presented a Dreamforce 2016 keynote today that introduced updates and plans for the Marketing Cloud. In the first image below, Salesforce shows the underlying structure of the Marketing Cloud. Marketing Cloud is really trying to get to 1:1 marketing, and the announcements this week are all geared toward that. A big announcement from Salesforce today was […]

Oracle BICS and Cloud (Fusion) Apps Integration Overview

Oracle provides multiple ways of reporting from Oracle Cloud (Fusion) Apps.  Oracle HCM Cloud, CX Cloud, SCM Cloud and Cloud ERP all have Oracle Transactional Business Intelligence (OTBI) built into the application.  In addition, Oracle Business Intelligence Cloud Service (BICS) can also access Oracle Cloud application data and load it into the BICS Database via Data Sync.  While […]

Reflecting on Kscope16

Kscope16, ODTUG’s user conference known for providing a rich opportunity for networking and education on Oracle technologies, didn’t disappoint this year.  Conference attendees had numerous hands-on training sessions to choose from as well as a full day of Sunday Symposiums featuring Oracle VPs and product managers sharing insights into what is new and what to […]

MME 2016 in Review

Modern Marketing Experience (MME) 2016, what a four-day affair! Insightful, amazing and overwhelming…that would be what MME was this year. So much great content, it really is hard to put into words how great it was. It was described by an Oracle Service Cloud Consultant that when going to the 3rd floor, which was the […]

IBM Amplify 2016: IBM Marketing Cloud enhances experiences

Jeff Paxton from MetLife – the largest insurance company in the US – spoke about what they are doing in this area of cognitive computing.  MetLife has 100m customers. 3-4 years ago MetLife embarked on a customer-centric journey.  They wanted to give choice to the customer and make it easier for them to work with […]

Hyper-personalization of Digital Marketing

Cloud Trend #1: Hyper-personalization of Digital Marketing

By now you’re familiar with the term personalization and heard it a time or two if you’re a marketer. This term has been used to describe the 1:1 experience or journey marketers can create to connect and engage with customers on a deeper level. But what exactly is hyper-personalization and how does it differ from just delivering a personalized […]

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