Posts Tagged ‘marketing’

Sitecore SXA Grid Control for the Content Author

Sitecore Experience Accelerator (SXA) and the power of Grid Controls and Variants for the content author.

Video: Sitecore Strategy Ep 3 – Site Search Best Practices

Learn best-practices around site search from a couple Sitecore MVPs. Watch the installation and integration capability of Coveo search and relevance solution in the Sitecore Digital Experience Platform.

These Factors Determine Your Online Reputation. Here’s Why.

The first thing we notice when coming across branded content is the brand itself. Is it a brand we trust? Have we had a positive experience in the past? What value will this content provide? Check out our recent video from Eric Enge and Mark Traphagen, who recently joined Perficient Digital through our acquisition of […]

VIDEO: How to Set Up Behavioral Personalization in Sitecore

This is the key training element in a multi-part series to get you to that golden summit of behavior-based personalization in Sitecore 8.x and 9.0. With this training you should ultimately see a conservative increase of conversions around +19%. While this topic is the “shiny nickel” of the series, please make sure you have followed […]

Sitecore Symposium 2017 Digital Marketer Top 5 Video Log #2

The first full day of Sitecore Symposium 2017 has wrapped. A whirlwind of a day with the opening keynotes, sessions, booth time, social hours and this is just getting going. My feet hurt, but whatever, this is fun and there has been a lot to talk about. Here’s my… Top 5 #SitecoreSYM Video Log – […]

Sitecore Symposium 2017 Digital Marketer’s – Top 5 Video Log

It’s here! Sitecore Symposium 2017 week in Las Vegas. As a long-time content author/editor-turned Sitecore Digital Strategist MVP, this is a big event of for me each year. This year, not only am I here for the pre-conference, and multi-day conference, but also for the post-conference MVP summit. This amounts to 8 days (including travel […]

Video: Sitecore Marketing Quick Tip – “My Toolbar”

According to the internet: actor, author, painter, musician, comedian, Steve Martin once said, “A day without sunshine is like, you know, night.” With that insight, I want to share a quick tip that, for you, may live in the same space of obviousness as Mr. Martin’s statement. In Sitecore, for regular users in the Content […]

Video Training: Setting Rules-based Personalization – Sitecore

Oh hello, I didn’t see you there. One second, let me change socks and we can get going. [interlude music] So here’s the thing. Marketers, developers, all people living in the Sitecore world – Personalization…it’s not a new topic. It is the center of our most of our digital worlds, one of our most overused […]

Video: Sitecore Marketing Quick Tip – “Links” Tool

Hey Sitecore marketers (new and veteran) I am starting a secondary series of training videos. My original series of videos on YouTube are a bit longer-format and cover off on the necessary basics to mature as a Sitecore CXP marketer. This new Quick Tip series is designed to deliver small bites of video training on an […]

Sitecore Symposium 2017 – Marketers, Session Plan – Part 2

Marketers, or anyone else for that matter, this is the second part of a two-part series. If you want all the jibber-jabber setup and information about the breakout sessions on Tuesday the 17th, please check out part 1 of the series. If you want to dive to Wednesday and Thursday, just dig in already! Please […]

Sitecore Symposium 2017 – Marketers, start planning your sessions

Marketers, hopefully you have already registered to attend Sitecore Symposium 2017, and while this is not an ad for the conference, I will point out that the early bird savings ends soon (8/31/2017). If you have not registered – and are active Sitecore users, or are planning to use Sitecore – please make it a […]

Video Training: Setting up Sitecore A/B/N Testing

Marketers and friends, Here’s the quick start if you want to get watching the training. If you want to hear me ramble like Grandpa Simpson, feel free to read on. Starting with… I’m old. Well, okay, if age is in the mind I am still 15, but as far as a marketer goes, I used […]

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