In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation. Beyond her professional accolades, Jennifer passionately […]
Posts Tagged ‘marketing’
Maximizing Engagement and ROI with Sitecore Stream
In today’s digital age, customers expect personalization. However, creating truly engaging, dynamic experiences is still a challenge for many brands. Sitecore Stream, is a game-changing platform that enables real-time content delivery, helping companies connect with their audiences on a deeper level and drive tangible business results. Lean how Sitecore Stream transforms personalization, optimizes the customer […]
What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt’s Ron Gaines
In the latest episode of the “What If? So What?” podcast, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins us to discuss the company’s approach to driving customer success. Ron shares how Sunbelt Rentals is committed to ensuring that every interaction delivers real value to the customer. Ron highlights the […]
Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024
Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]
Four Perficient Colleagues Named 2024 CRN Women of the Channel
Today, Perficient is thrilled to announce that four of our colleagues have been named in the 2024 CRN Women of the Channel program. Each year, CRN, a brand of The Channel Company, honors influential women in technology for their thought leadership, strategic contributions, and commitment to fostering growth in the industry. We want to extend […]
Spotlighting Dynamic Women Leaders Driving Change: Susan Welton
As we celebrate International Women’s Day, it’s fitting to shine a spotlight on women who exemplify resilience, leadership, and empowerment in their professional journeys. Susan Welton, a seasoned marketing manager at Perficient, embodies these qualities and more, leaving an indelible mark on the technology and marketing landscape, and stands as a shining example of Women […]
Spotlighting Dynamic Women Leaders Driving Change: Andrea Milano
When Andrea Milano shares her proudest Perficient moments, she begins with people she leads and solutions provided to clients. She’s a shining example of Women In Technology at Perficient who successfully merge project management excellence with championing growth for everyone. Innovation Starts Inside The scope of Andrea Milano’s work is expansive and is powered by […]
Deciding on a Marketing Automation Platform is Like Buying a Car
Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]
Perficient Recruiters Squash Job Search Anxiety
Job Searching Can Feel Like a Job Job searching can be a job in and of itself! It requires immense effort to polish your resume, research a company and find a position that speaks to you. While the prospect of a new opportunity, better compensation, and improved work-life balance can be enticing there are several […]
Sitecore Send Full Overview
This post is an overview of a composable Sitecore Send offering – an email marketing automation solution with no code campaign automation. Sitecore Send is an intelligent marketing automation platform with thousands of global customers that offers personalized customer experiences through email campaigns, workflows, and web personalization. It aims to be a global leader in […]
Connect With Us at Salesforce Connections
On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]
Celebrating Four Perficient Colleagues As 2023 CRN Women of the Channel
The talent, drive, and collaborative spirit of our colleagues is unmatched. At Perficient, we strive to create a culture that challenges, champions, and celebrates our people. Today, we’re thrilled to announce that four of our colleagues have been named in the 2023 CRN Women of the Channel program. CRN, a brand of The Channel Company, […]