In my previous posts, I’ve talked about the micro-moments that lead home furnishings customers to visit retailers’ websites and stores, as well as the importance of providing a seamless experience between your online and offline brand presence. I also pointed out the value of websites providing accurate product information and visual configuration tools to drive more home […]
Posts Tagged ‘home furnishings’
Product Information and Visualization is Key for Furniture Retailers
In my last blog, I talked about the importance of capitalizing on your home furnishings customers’ micro-moments – those “I-want-to-know,” “I-want-to-go,” “I-want-to-do,” and “I-want-to-buy” moments that drive us to our smartphones. I also pointed out that, while many customers start interacting with your brand online, they expect to have a smooth, consistent experience at each interaction they […]
Online Furniture Retailers, Don’t Miss the Micro-Moments
Anybody with a smartphone in their pocket has probably experienced a micro-moment. In fact, you’ve probably already experienced a few today and you may not have even noticed. According to Google, “Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or […]
Home Furnishings eSeries – Visualize & Customize: What Consumers Expect from Home Furnishings
In my previous blog post I touched on how great product imagery and photography can help your home furnishing products stand out and make the best impression possible when users can’t actually touch or feel products online. This can be accomplished using interactive product imagery and visualization platforms such as Adobe’s Dynamic Media Classic (formerly […]
Home Furnishings eSeries: Don’t Skimp on the Visuals: Make an Impression with Compelling Product Presentation
Did you ever wonder why agents and sellers stage homes? It’s because product image is paramount. Creating a vision and painting a picture for the buyer can make your product stand out from the competition. Visuals matter more than ever, which is why it’s common practice to see virtual tours as part of a compelling […]
Home Furnishings eSeries – Find Online and Buy In-store: An Interesting Path to Purchase Furniture
There’s much talk in the world of digital commerce about the great need for “convergence” between the online and offline buying experience. How does online shopping from the comfort of my living room translate into my in-store shopping experience, and vice-versa? Being in the eCommerce profession, I tend to find the buying journey (no matter […]