It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
Posts Tagged ‘hipaa’
PHI In Web Analytics, The Do’s and Don’ts
This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on […]
PHI and Online Tracking Technologies
Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies. This guidance will impact a lot of Provider and even some payer websites. This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data […]
HIPAA compliance with Snowflake
At Perficient, our Data Solutions team has worked closely with our Healthcare division to implement Snowflake for HIPAA and HITECH compliance. Snowflake offers healthcare organizations a secure data warehouse environment with many HIPAA compliance features. Perficient’s implementation team includes Snowflake and health industry subject matter experts. We’ll take a look at Snowflake’s benefits for healthcare providers […]
Hip On HIPAA: Tip for a Smooth Launch
A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]
Hip On HIPAA: Pushing Back to Use Patient Data
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]
Hip On HIPAA: How Do We Deliver Better Front-End Experiences
The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]
Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns
Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]
DataStax Advanced Security : Eat your vegetables first
I see companies start down their Big Data/NoSQL journey with a Proof of Concept mindset and they almost always end up funding a science project by confusing early wins on established products with progress. Cassandra is ten years old and DataStax has 500 customers in 50 countries. This stuff works; what you need is a […]
Security Starts at Home and So Does Information Security
As a Perficienite, I have been involved in ISO27001, SSAE-16 and HIPAA assessments and have learned the need for information security. I would like to give back my knowledge and awareness to all in a more palatable form without the jargon. This blog is the result. This blog is intended to develop awareness on general […]
AWS – HIPAA Compliance
HIPAA (Health Insurance Portability and Accountability Act) sets the standard for protecting sensitive patient data. HIPAA and PHI (Protected Health Information) have a number of guidelines to ensure that the sensitive information is protected and secured, which is very crucial for the healthcare industry. AWS is a secured cloud service platform. It offers computing power, […]
Common Enterprise Security Risks
Today’s cybersecurity climate necessitates a sound understanding of security risks across your enterprise IT infrastructure from threats both outside and inside your organization. While outside threats seem to be the most worrisome and probably account for the majority of attempted attacks, according to SpectorSoft insider attacks cost companies a combined $40 billion in 2013. Most organizations […]