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Posts Tagged ‘hipaa’

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Healthcare, HIPAA, Sitecore and BAAs

Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of […]

Adobe Commerce Hipaa Compliant Healthcare Experiences

Adobe Commerce: Leading the Way in Proactive Healthcare Experiences

There’s been a massive change of tone in the healthcare space over the last few years. What is it you might ask? Well, simple. Proactive healthcare choice. Let me explain. Traditionally, healthcare was reactive – when something went wrong, we would go to the doctor or seek medical treatment. Today, however, the tables have turned […]

Doctor And Patient

Blog Recap: 3 Reasons to be HIPAA Compliant Across Digital Experiences

Recently, Coveo hosted a webinar discussing the importance of HIPAA compliance in the digital world. Perficient’s very own Michael Porter shed light on key considerations and challenges organizations face when protecting sensitive patient information. In today’s digital era, healthcare organizations strive to provide exceptional digital experiences while ensuring the security and privacy of patient information. […]

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3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics

It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]

PBM

PHI In Web Analytics, The Do’s and Don’ts

This is a continuation of my previous discussion on PHI and Online Tracking.  We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login.  Even with extra care there are a number of ways in which you can track activity and events on […]

Guide to Healthcare Journey Map

PHI and Online Tracking Technologies

Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies.  This guidance will impact a lot of Provider and even some payer websites.  This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data […]

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HIPAA compliance with Snowflake

At Perficient, our Data Solutions team has worked closely with our Healthcare division to implement Snowflake for HIPAA and HITECH compliance. Snowflake offers healthcare organizations a secure data warehouse environment with many HIPAA compliance features. Perficient’s implementation team includes Snowflake and health industry subject matter experts. We’ll take a look at Snowflake’s benefits for healthcare providers […]

Hip On HIPAA Tip For A Smooth Launch

Hip On HIPAA: Tip for a Smooth Launch

A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]

Hip On HIPAA Pushing Back To Use Patient Data

Hip On HIPAA: Pushing Back to Use Patient Data

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]

Hip On HIPAA How Do We Deliver Better Front-End Experiences

Hip On HIPAA: How Do We Deliver Better Front-End Experiences

The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]

Hip On HIPAA The Secret Sauce to Successful Marketing Campaign

Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]

DataStax Advanced Security : Eat your vegetables first

I see companies start down their Big Data/NoSQL journey with a Proof of Concept mindset and they almost always end up funding a science project by confusing early wins on established products with progress. Cassandra is ten years old and DataStax has 500 customers in 50 countries. This stuff works; what you need is a […]

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