Posts Tagged ‘hipaa’

Hip On HIPAA Tip For A Smooth Launch

Hip On HIPAA: Tip for a Smooth Launch

A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]

Hip On HIPAA Pushing Back To Use Patient Data

Hip On HIPAA: Pushing Back to Use Patient Data

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]

Hip On HIPAA How Do We Deliver Better Front-End Experiences

Hip On HIPAA: How Do We Deliver Better Front-End Experiences

The other day a question came up on what extra due diligence do we need to do as we adhere to HIPAA compliance requirements. My first thought was that, of course, we do comply by embracing that extra due diligence in everything we deliver. But of course, the devil is in the details. Those details […]

Hip On HIPAA The Secret Sauce to Successful Marketing Campaign

Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]

DataStax Advanced Security : Eat your vegetables first

I see companies start down their Big Data/NoSQL journey with a Proof of Concept mindset and they almost always end up funding a science project by confusing early wins on established products with progress. Cassandra is ten years old and DataStax has 500 customers in 50 countries. This stuff works; what you need is a […]

Security Starts at Home and So Does Information Security

As a Perficienite, I have been involved in ISO27001, SSAE-16 and HIPAA assessments and have learned the need for information security. I would like to give back my knowledge and awareness to all in a more palatable form without the jargon. This blog is the result. This blog is intended to develop awareness on general […]

AWS – HIPAA Compliance

HIPAA (Health Insurance Portability and Accountability Act) sets the standard for protecting sensitive patient data.  HIPAA and PHI (Protected Health Information) have a number of guidelines to ensure that the sensitive information is protected and secured, which is very crucial for the healthcare industry. AWS is a secured cloud service platform. It offers computing power, […]

Common Enterprise Security Risks

Today’s cybersecurity climate necessitates a sound understanding of security risks across your enterprise IT infrastructure from threats both outside and inside your organization. While outside threats seem to be the most worrisome and probably account for the majority of attempted attacks, according to SpectorSoft insider attacks cost companies a combined $40 billion in 2013. Most organizations […]

APIs in Healthcare: Adapt to a Value-Based Model

CHALLENGES ADAPTING TO A CHANGING BUSINESS MODEL Healthcare is undergoing a shift from a fee-for-servicebased payment model to a value-based-care payment model in which the government provides incentives and penalties based on quality metrics. With the value-based care model, healthcare providers and health plans have shared accountabilities when it comes to managing the health of the individuals and populations they […]

Brokers Are Selling Your Health Data. So What?

  Data privacy across all industries continues to be a big concern for everyone. When it comes to the life sciences and healthcare industries, patients are especially worried. They simply are afraid of being identified. In a recent Scientific American article, Adam Tanner discussed the business of buying and selling health data. Health data brokerages […]

3 Recommendations For Moving Precision Medicine Forward

  Since President Obama’s State of the Union address in January, much has been said about precision medicine. And, rightly so. The ability to treat common and rare diseases based on genomic and patient data is showing incredible promise. However, the medical community agrees that significant changes need to be made to federal healthcare policies […]

Microsoft HDInsight Joins the BAA for HIPAA Compliance

For those who would like to take advantage of HDInsight — Microsoft’s Azure-based Hadoop service — but have had concerns regarding compliance and security, this news is for you. HDInsight is now part of Microsoft’s Azure compliance BAA for HIPAA.  In fact, Azure as a whole — including Storage and Azure SQL services — are now […]

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