Posts Tagged ‘healthcare experience’

Acquia Engage Sponsor

Perficient Sponsors Acquia Engage and Finalist for Engage Awards

As an Acquia Gold partner, we are thrilled to sponsor the virtual Acquia Engage event happening October 26-27, 2021. Our team is continually growing and adding certified innovators to help customers achieve their digital goals. We’re excited for the chance to sponsor Acquia Engage and enjoy the wide variety of sessions that will be available. […]

A woman searches for content on a mobile website.

How Taxonomy Connects Healthcare Consumers With Content

We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]

Confident Focused Female Surgeon

Recruiting the Future of Healthcare: Why Nurses Are the Key to Healthcare Organizations’ Success

In the first article in this series, I wrote about my recent healthcare journey and how it lined up (and didn’t) with the strategic advice we give our healthcare clients. In part two of the series, I discussed the importance of an outstanding consumer experience — not just the digital experience — and how it’s […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Healthcare Worker Giving Support And Love To A Patient

Healthcare Patient Experience: Why Digital Can Only Take Your Healthcare Organization So Far

In the first blog article of this series, I wrote about my own recent healthcare journey. After undergoing life-saving lung surgery, there I was: in a hospital bed, grateful to be alive and recently off my ventilator — shades of the film “Alien” if you’ve never had the pleasure. And all I had on my […]

In The Hospital Sick Male Patient Sleeps On The Bed. Heart Rate Monitor Equipment Is On His Finger.

Decide Not to Die: What I Learned About Healthcare Strategy by Being a Patient

As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]

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[Podcast] What if Your Personal and Professional Brand Could be the Same? An Interview with Kelsey Flora.

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google […]

Young Woman Working From Home

Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

Businessman Using Tablet At Night Time

Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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Modern Healthcare Ranks Perficient Among the 10 Largest Management Consulting Firms

We are pleased to announce that we have been ranked the ninth-largest healthcare management consulting firm in Modern Healthcare’s 2021 survey. The annual survey ranked healthcare management consulting firms according to 2020 revenue from total healthcare consulting fees. Earlier this year, Modern Healthcare also recognized Perficient as the fourth-largest IT consulting firm. “No matter how […]

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[Podcast] What If You Never Had to Go to Your Doctor’s Office Again? An Interview With Tom Swanson.

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Listen Now Subscribe Where You Listen Apple | Spotify | Amazon | Google | Stitcher Meet […]

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