Posts Tagged ‘healthcare experience’

For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]

We’re excited to announce that Perficient has been ranked the fourth-largest healthcare IT consulting firm in Modern Healthcare’s 2022 survey, holding our 2021 placement. The annual survey ranked healthcare IT consulting firms according to 2021 provider revenue, the number of health IT contracts, and the number of healthcare IT consultants. Transforming Healthcare and MedTech With […]

Perficient is pleased to announce that our work for Becton Dickinson (BD), Quest Diagnostics, and Access Clinical Partners (d/b/a GoHealth Urgent Care) has gained recognition in the 2022 eHealthcare Leadership Awards.  BD’s PureWick™ System Empowers Patient Independence With an Enhanced Commerce Experience Best Site Design, Platinum | Journey analyses power an integrated commerce site for BD’s […]

With robust industry experience and a drive for productive collaboration, both internally and with our clients, our healthcare practice achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their business. I have had the chance to connect with some of our most knowledgeable healthcare professionals to discuss their expertise, and […]

We are pleased to announce that we have been ranked the eighth-largest healthcare management consulting firm in Modern Healthcare’s 2022 survey. The annual survey ranked healthcare management consulting firms according to 2021 revenue from total healthcare consulting fees. Modern Healthcare has also recognized Perficient as the fourth-largest IT consulting firm. “As a trusted digital partner […]

Context changes quickly in the digital world, which makes true optimization a continuous, automated process of testing and refining the ideal mix for each consumer in every context, adapting as new data arrives. You don’t have to jump into the deep end of personalization right away – nor should you. Instead, we recommend you first […]

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]