Posts Tagged ‘healthcare experience’

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2022 Modern Healthcare Survey Ranks Perficient Among the 10 Largest Management Consulting Firms

We are pleased to announce that we have been ranked the eighth-largest healthcare management consulting firm in Modern Healthcare’s 2022 survey. The annual survey ranked healthcare management consulting firms according to 2021 revenue from total healthcare consulting fees. Modern Healthcare has also recognized Perficient as the fourth-largest IT consulting firm. “As a trusted digital partner […]

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Crawl, Walk, Run, Fly: Advancing Personalization in Healthcare

Context changes quickly in the digital world, which makes true optimization a continuous, automated process of testing and refining the ideal mix for each consumer in every context, adapting as new data arrives. You don’t have to jump into the deep end of personalization right away – nor should you. Instead, we recommend you first […]

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Ready, Set, Go! The 3 Steps to Personalization in Healthcare

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

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5 Questions to Guide Your Personalization Strategy

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

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The 3 Methods to Personalization in Healthcare

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

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Implementing Personalization in Healthcare

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

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The Top 3 Challenges to Personalization in Healthcare

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

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The ROI of Personalization in Healthcare

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

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Tips & Insights: Rethink Your Contact Center’s Impact on Healthcare Consumer Satisfaction

In healthcare, individuals are navigating a highly emotional – potentially even uncertain – journey. Which is all the more reason that their experience with your organization’s contact center should be considered as a high-stakes touchpoint. I sat down with three of our strategists to explore this challenge and the opportunity that it creates for consumer […]

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A Commerce Success Story: Empowering Patient Independence With an Enhanced User Experience

Consumers expect a better and more customized commerce experience, today, especially in healthcare and life sciences. Medical device organizations must work to understand and ease the customer journey to achieve an optimized experience and gain user trust. Caregivers and users of medical devices want a transparent purchasing experience that guides them to the information they […]

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5 Takeaways from Perficient’s Modern Work in Healthcare Roundtable

As the state of post-pandemic work continues to evolve, the need for effective collaboration and communication is higher than ever. Yet security and privacy remain cornerstones for navigating increasingly digital workplaces. Healthcare companies are posed with unique challenges in adopting a hybrid, modern work environment. Recently, Perficient hosted a “Modern Work in Healthcare” roundtable discussion […]

Ehealthcare Leadership Awards 2021 Winner

Henry Ford Health Partners With Perficient to Win Best Pandemic Related Communications Award

Perficient is pleased to announce that our work for Henry Ford Health has gained recognition in the 2021 eHealthcare Leadership Awards. Henry Ford Health Supports Both Patients and Staff Amid the Pandemic Henry Ford Health  | Best COVID-19 Pandemic Related Communications – Healthcare System, Silver A sitewide COVID flyout directs digital visitors to vaccine information, […]

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