Posts Tagged ‘healthcare experience’

We’re excited to announce that Perficient has been ranked the fifth-largest healthcare IT consulting firm in Modern Healthcare’s 2023 survey. The annual survey ranked healthcare IT consulting firms according to 2022 revenue. Transforming Healthcare and MedTech With End-to-End Digital Solutions Consumer-driven health continues to be shaped by digital interactions happening outside of the industry. Healthcare […]

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

We are pleased to announce that we have been ranked the 10th-largest healthcare management consulting firm in Modern Healthcare’s 2023 survey. The annual survey ranked healthcare management consulting firms according to 2022 revenue from total healthcare consulting fees. Modern Healthcare has also recognized Perficient as the fifth-largest IT consulting firm. “As a trusted partner to […]

For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]

Perficient is pleased to announce that our work for Becton Dickinson (BD), Quest Diagnostics, and Access Clinical Partners (d/b/a GoHealth Urgent Care) has gained recognition in the 2022 eHealthcare Leadership Awards.  BD’s PureWick™ System Empowers Patient Independence With an Enhanced Commerce Experience Best Site Design, Platinum | Journey analyses power an integrated commerce site for BD’s […]

With robust industry experience and a drive for productive collaboration, both internally and with our clients, our healthcare practice achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their business. I have had the chance to connect with some of our most knowledgeable healthcare professionals to discuss their expertise, and […]

Context changes quickly in the digital world, which makes true optimization a continuous, automated process of testing and refining the ideal mix for each consumer in every context, adapting as new data arrives. You don’t have to jump into the deep end of personalization right away – nor should you. Instead, we recommend you first […]

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]