Posts Tagged ‘healthcare experience’

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5 Takeaways from Perficient’s Modern Work in Healthcare Roundtable

As the state of post-pandemic work continues to evolve, the need for effective collaboration and communication is higher than ever. Yet security and privacy remain cornerstones for navigating increasingly digital workplaces. Healthcare companies are posed with unique challenges in adopting a hybrid, modern work environment. Recently, Perficient hosted a “Modern Work in Healthcare” roundtable discussion […]

Ehealthcare Leadership Awards 2021 Winner

Henry Ford Health Partners With Perficient to Win Best Pandemic Related Communications Award

Perficient is pleased to announce that our work for Henry Ford Health has gained recognition in the 2021 eHealthcare Leadership Awards. Henry Ford Health Supports Both Patients and Staff Amid the Pandemic Henry Ford Health  | Best COVID-19 Pandemic Related Communications – Healthcare System, Silver A sitewide COVID flyout directs digital visitors to vaccine information, […]

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Patient Experience Beyond the Digital Front Door

Once healthcare consumers make it through your digital front door, are they experiencing your organization and care at the level you aspire to deliver? To improve consumer experience, healthcare organizations are heavily investing in digital. Increasingly though, payers, providers, and healthcare service leaders are evaluating broader strategies to improve patient experience and build brand loyalty. […]

Improve Outcomes, Drive Growth, Boost Experiences Pragmatic, Revolutionary Crm Webinar

5 Takeaways From Our Recent Webinar on CRM for Payers

Payers are transforming processes, technology, and teams to better attract, retain, and engage consumers, yet siloed data and disparate point solutions continue to challenge momentum. Our thought leaders in CRM and digital health, Michael Porter and David Allen, recently addressed these challenges in a session titled “Improve Outcomes, Drive Growth, Boost Experiences: Pragmatic, Revolutionary CRM” […]

Guide to Healthcare Journey Map

Your Guide to Healthcare Journey Maps

Healthcare is undergoing a retail revolution as businesses like Amazon, CVS, Walgreens and others increasingly disrupt how patients receive care. Patients, in turn, expect greater ease and transparency in healthcare, and they’re exercising their rights to choose the health systems that provide the greatest ease in navigating their healthcare needs. How can you, as a […]

How to Build a Healthcare Journey Map

You’ve learned about healthcare personas and journey maps. Now you’re ready to create a journey map for your healthcare organization. What’s the process? In our experience of building healthcare journey maps, the most important factor is to have a solid foundation in healthcare. The person who builds the journey map should: Have a strong knowledge […]

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Activating Consumer Journey Maps Across Your Healthcare Organization

Chances are that your organization, wherever it sits in the healthcare ecosystem, has invested in a set of journey maps. These are tools, typically created as part of a marketing effort, that detail the journey your audiences take with your product or service. For example: How patients access care at your hospital How consumers discover […]

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Understanding Healthcare Journey Maps

Healthcare journey maps are usually drawn as a linear progression with a clear beginning and end. But look closely at the healthcare journey and you’ll see it’s circular. The end of treatment doesn’t mark the journey’s end; instead, it’s a period of maintenance before the next symptoms or life events trigger the journey to resume. […]

Healthcare Persona Image

Your Guide to Healthcare Personas

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

patient or healthcare consumer

Your healthcare audience: Patient, consumer or human?

Healthcare marketers used to discuss the “patient experience” within their health system. More recently, however, the focus has shifted to “consumer experience,” and the reason is obvious: retail giants keep pushing deeper into the healthcare space, and they’re bringing retail practices and improved consumer experience with them. Before a person becomes a patient, they are […]

Puzzle Pieces Acquisition

Oracle Strengthens Its Healthcare Presence with Acquisition of Cerner

Oracle has a long history of expanding into new markets by making strategic acquisitions – Siebel Systems, PeopleSoft, Hyperion, NetSuite, and Sun Microsystems come to mind. The latest move by Oracle, an agreement to purchase Cerner Corporation is one for the record books – literally. It surpasses any of the aforementioned acquisitions at a whopping […]

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10 Recent Analyst Reports Recognize Perficient’s Capabilities

Throughout this past year, leading industry analyst firms have included Perficient in reports spanning a variety of topics and technologies. We believe these reports showcase how Perficient comes to the table with innovative and strategic thinking around the most timely topics. Following are some of the most recent reports where Perficient healthcare has been recognized: […]

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