It’s that time of year when everyone comes out with their trends to watch for 2025. While it may seem a bit of a cliche, 2025 has several innovations taking hold that should prove exciting for anyone willing to grab the opportunity. The way businesses buy and sell is changing faster than ever, and B2B […]
Posts Tagged ‘eCommerce’
Seize the Opportunity to Build Customer Loyalty in the Face of Product Returns
Read more about my thoughts on ecommerce returns on MarTech. With global ecommerce still on the rise, there’s been a corresponding increase in returns. About 30% of online purchases are returned, compared to just 8.89% from physical store sales. The financial impact is significant, with an estimated annual cost of $400 billion in the […]
Justin Racine Named Three-Time CMSWire Contributor of the Year
Justin Racine, Principal of Unified Commerce Strategy, has written about some of the most gripping commerce and retail topics this year. In 2024, he’s decoded how Elon’s new Justin’s expertise and passion for cutting-edge technology transforming the commerce landscape brings great depth and nuance to his articles. In addition, his coverage of and poignant reflections […]
Powering Your Business the Shopify Way
Are you looking to start, grow, manage, or scale your business? Look no further than Perficient for leveraging Shopify’s robust e-commerce platform to help achieve your goals. Welcome to the digital era of commerce, where businesses grow online, and seamless checkouts are the norm. At Perficient, we understand the evolving landscape of commerce, and we’re […]
Optimizing E-commerce SEO: The Role of Product Information Management (PIM)
A strong and successful search engine optimization (SEO) strategy is essential in the extremely competitive world of e-commerce today. You can increase the visibility, draw in more visitors, and raise conversion rates with the correct tools and strategies. Product information management (PIM) is a crucial tool for accomplishing these objectives. What is PIM? PIM provides […]
Streamline Your PIM Strategy: Key Techniques for Effective inriver Integration
In today’s digital landscape, efficiently managing product information is vital for businesses to enhance customer satisfaction and drive sales growth. A robust Product Information Management (PIM) system with excellent integration features, like inriver, will streamline your PIM strategy. By utilizing the integration frameworks and APIs provided by inriver, businesses can ensure relevant, accurate, and consistent […]
GenAI in Ecommerce Leads to Talkative Solutions
Justin Racine, Principal of Unified Commerce Strategy, recently wrote a blog for CMSWire on the various consumer shifts and impacts AI has had on ecommerce. With his extensive experience in ecommerce platforms, he has strong predictions for the future of ecommerce with AI’s growing influence. Here are the highlights of those insights. Conversational Ecommerce is […]
Can Your Site Handle the Holiday Rush?
This holiday season, what difference will 3.6 seconds make? For your e-commerce site’s load time, it will mean a significant difference in revenue. Slow page load times directly correlate to decreased profitability and conversions. For example, a page loading in 2.4 seconds converts at 2%, while a page taking 6 seconds to load will only […]
What’s Now, New, Next in D2C for Manufacturers and Distributors?
I was given the opportunity to partner with my colleague David Stallsmith to present at B2B Connect in San Diego, CA. We were thrilled to participate in this invite-only conference and host our session, “How to Prioritize Your Direct-to-Consumer (D2C) Capabilities: What Should I Do Now vs Next?” We summarized why D2C is important to […]
[Podcast] What If Intuition Built Your Website? An Interview With Neelima Sharma
In this episode of “What If? So What?” Jim talks with Neelima Sharma, SVP of ecommerce, digital, and technology at Lowe’s about the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company’s growth and also emphasizes the significance […]
Secure and Personalized Commerce for Healthcare and Life Sciences
The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]
How Generative AI Can Benefit eCommerce Businesses
eCommerce has become a part of our lives, offering the convenience of shopping anywhere and anytime. Since its inception, eCommerce has been evolving with advancements in technology, and the commerce landscape is getting more and more competitive. With the increase in competition, the eCommerce industry is constantly searching for ways to attract and engage customers […]