Posts Tagged ‘DXP’

Cloud Enhancements

Enhancements to the Acquia Drupal Cloud – Engage 2020

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event.  While Acquia Engage is usually a great opportunity to get to know Acquia employees, customers and partners in person, this year can still deliver on new ideas coming in the Acquia platform. As Acquia has expanded into […]

state of content management

Help! I Need a New Web Content Management System

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

You WILL get to personalization, I promise!

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

Video: Digital Marketing with Sitecore – Uniting the Wonder Twins!

While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy…  A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]