Posts Tagged ‘digitalstrategy’

Direct to Consumer - mobile first

The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

direct to consumer mobile experience

The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?

In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like  in 2021 and how the definition and opportunities have evolved.  In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]

Voice in 2020 – Continued Growth, but Not the Way You Might Think

We’ve had a lot of conversations about mobile trends for 2020 and while there is no longer debate on whether mobile has arrived, I believe voice and “Zero UI” applications will continue to grow in usage and adoption in 2020, but not in the way you might think. All signs point to voice continuing to […]