Posts Tagged ‘Digital Asset Management’

What is Digital Rights Management?   Digital Rights Management is meant to enforce additional governance around assets and prevent any unauthorized usage of the assets. Sitecore Content Hub DAM offers an out-of-the-box feature that will help restrict asset usage based on the media type, territory, and time.   Benefits of DRM: Improved asset governance Reduces […]

Experience Makers Live 2022 Whether you are embarking on your digital journey, are ready to elevate your craft at an enterprise level or are further educating yourself on the future of digital customer experiences, the Adobe Experience Makers 2022 track has something for you. This year our own Zach Fischer, Perficient Senior Solution Architect, was […]

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

At Adobe Summit, Elliot Sedegah and Josh Ramirez took us through the exciting new features in Adobe Experience Manager Assets, which is Adobe’s Digital Asset Management product.  Assets has been in the market for a long time and has built up a strong list of features over the years.  In this post, I will share […]

Image recognition is an increasingly popular topic. Not exactly surprising, since artificial intelligence (AI) can improve the efficiency and accuracy of your digital asset management. There are a number of AI vendors to choose from. How do they stack up when it comes to identifying the information in your images? Our image AI comparison tool […]

IBM Watson Content Hub (WCH) is a cloud-based content management system (CMS) which allows you to manage and publish full website experiences or deliver headless content to your web and mobile experiences. In November, I published 5 reasons you should use Watson Content Hub.  As promised, here are 5 more reasons you should use Watson […]

IBM Watson Content Hub (WCH) is a cloud-based content management system (CMS) which allows you to manage and publish full website experiences or deliver headless content to your web and mobile experiences.  The initial product was launched in December, 2016 and in less than a year has positioned itself as a leading cloud based CMS.  […]

Why Digital Asset Management As companies undergo digital transformation, and look to become an ‘experience business’ that delivers second to none experiences to their customers and drives brand loyalty, there’s more pressure on marketing teams to create compelling, interactive and visually appealing content. With content in such high demand, marketing leaders seek to streamline the use of […]

I’ve talked about Digital Asset Management (DAM) more in the past 12 months than in the past four years combined. In a way, it makes sense. Digital continues to evolve and become ever more important. Digital channels continue to proliferate. As digital channels proliferate, digital asset numbers explode.  Instead of a few thousand images, you […]

Chad Johnson’s recent observations on Google’s Cloud Vision API led us to start thinking of ways the image recognition software could be utilized within Adobe Experience Manager (AEM).  Automatic asset tagging immediately sprang to mind.  This solution reduces the burden on the end user in manually identifying and tagging the assets with relevant metadata.  Google’s […]

When Google released the Cloud Vision API last month I started to think of the interesting ways that artificially intelligent image recognition could be used.  One idea that jumped to mind was enhancing the ability to search for marketing images and stock photography in a digital asset management system. As much as companies encourage individuals to tag and annotate […]

By the size of the line to get into this session, I’d say that Digital Asset Management is a hot topic. Elliot Sedegah and Greg Klebus from Adobe shared the top new DAM features in the AEM. First, DAM in Adobe is now called Adobe Experience Manager Assets. Managing digital assets can be a tedious […]