This is the third blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the previous posts here and here. A company becomes data-driven when they look to data to make important business decisions across the […]
Becoming Data Driven: Embrace New Data Technology
This is the second blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. To read the first blog click here. Companies with outdated technology such as on-premises data warehouses, Excel spreadsheets as a data source, and email […]
Becoming Data-Driven: Give Employees and Customers Access to the Data
This is the first blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. A data-driven organization is one that effectively and consistently utilizes data in its decision-making process across all levels of the organization. It means driving change, […]
Marketing, Not Sales, Should Own Your Customer Data Platform Strategy
My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]
[Podcast] The Data Strategy Show
A good data strategy helps organizations get the most out of their data. In order to drive business value, you need to understand what your data means. In season 1 episode 3 of the Intelligent Data Podcast, host Arvind Murali and his guest Shamir Sharma, a Data Strategist, Speaker, Podcast Host, and an industry leader […]
Season 2 of Intelligent Data
Intelligent Data is back! This season, host Arvind Murali is joined by global industry thought leaders who will discuss best practices that will help you modernize your data capabilities. The first episodes are coming later this month, but you can check out the trailer in the meantime. Subscribe to Intelligent Data on Apple, Google, Spotify, Amazon, […]
Real-Time Data Strategy: Three Steps to Start Investing
Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]
Data Architecture: 2.5 Types of Modern Data Integration Tools
As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]
Meet Perficient’s Chief Strategists: Mike Porter
Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]
Data Strategy at Strata Data Conf New York
It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]
Components of a Data Governance Strategy in Financial Services
Previously, I analyzed the types of data in a governance program for financial services companies. In this post, I discuss the components needed to design a data governance strategy. A comprehensive program to manage data consists of a number of components: Data Strategy & Architecture A firm-wide repository (data dictionary) should be constructed to catalog […]
Getting Started With Data Governance
Data governance doesn’t start in a vacuum; it requires plenty of advance thinking, preparation, and strategy. As such, successful data governance must begin with a foundation built on data principles and a well-thought-out data strategy. Data principles are core guidelines and beliefs that form the backbone of the data strategy and core data governance capabilities. […]