Posts Tagged ‘Data Strategy’

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality paired with his fanatical obsession to build and maintain strong relationships ensured his clients success.  As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business […]

Season 2 of Perficient's Intelligent Data Podcast

[Podcast] The Data Strategy Show

A good data strategy helps organizations get the most out of their data. In order to drive business value, you need to understand what your data means. In season 1 episode 3 of the Intelligent Data Podcast, host Arvind Murali and his guest Shamir Sharma, a Data Strategist, Speaker, Podcast Host, and an industry leader […]

Season 2 of Intelligent Data

Season 2 of Intelligent Data

Intelligent Data is back! This season, host Arvind Murali  is joined by global industry thought leaders who will discuss best practices that will help you modernize your data capabilities. The first episodes are coming later this month, but you can check out the trailer in the meantime. Subscribe to Intelligent Data on Apple, Google, Spotify, Amazon, […]

Handsome Young African Man In Shirt

Real-Time Data Strategy: Three Steps to Start Investing

Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]

Istock 889237210

Data Architecture: 2.5 Types of Modern Data Integration Tools

As we move into the modern cloud data architecture era, enterprises are deploying 2 primary classes of data integration tools to handle the traditional ETL and ELT use cases. The first type of Data integration tool is GUI-Based Data Integration solutions. Talend, Infosphere Datastage, Informatica, and Matillion are good examples. These tools leverage a UI […]

Application security assessment

Meet Perficient’s Chief Strategists: Mike Porter

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]

Harness your data with a data strategy

Data Strategy at Strata Data Conf New York

It’s no secret that data is a massive asset when it comes to making better business decisions. But gaining the valuable insights required to make those decisions requires quality data that you can trust. And to accomplish this you need a data strategy. Without understanding your business objectives, identifying use cases, knowing how your users […]

Components of a Data Governance Strategy in Financial Services

Previously, I analyzed the types of data in a governance program for financial services companies. In this post, I discuss the components needed to design a data governance strategy. A comprehensive program to manage data consists of a number of components: Data Strategy & Architecture A firm-wide repository (data dictionary) should be constructed to catalog […]

Getting Started With Data Governance

Data governance doesn’t start in a vacuum; it requires plenty of advance thinking, preparation, and strategy. As such, successful data governance must begin with a foundation built on data principles and a well-thought-out data strategy. Data principles are core guidelines and beliefs that form the backbone of the data strategy and core data governance capabilities. […]

Driving Better Decisions with Data Governance

The business capabilities presented in our new guide demonstrates how forward-thinking financial services companies are leveraging data governance to create value for the enterprise. Accurate and timely information continues to be a key driver of enabling better decision making. Capabilities such as data principles and strategy, data architecture, organizational roles, authoritative sources, data lineage, data […]

Enterprise Data for Business Success

Use Enterprise Data to Drive Business and Build Trust

Enterprise data is a very valuable asset and, if used strategically, it can help drive success. One outcome of using data analytics is that you’ll be enabled with better decision making skills. Instead of basing decisions off of past experiences, you can leverage your data to understand how different choices affect your organization. Data can […]

Digital Transformation

Why BI Is Still The Most Important Trend

There are a lot of trends in data and analytics on the rise with AI, advanced analytics, IoT, and data science. But even with all of those new ways to explore and transform your enterprise data assets, business intelligence (BI) is still at the core of effective data strategy. Gartner estimates a $22.8 billion growth in […]

Load More