Posts Tagged ‘Customer Data Platform’

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality ensured his client’s success. As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business math and numbers did not interest him. Instead, his primary activity […]

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Master Data Management is not Strategy – How to win with a Customer Data Platform 

Customer data platforms are more then Master Data Management solutions. They provide critical business value in today’s digital-first world.

VIDEO: Sitecore Customer Data Platform | An Early Look at Boxever CDP

Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]