Posts Tagged ‘commerce strategy’

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

We’re excited to present 5 Questions to Ask when Evaluating a Drop Ship Vendor, a white paper written in collaboration with our partner, Fluent Commerce and Perficient’s Directors of Commerce, Devanshu Sood, and Steve Gatto. Sood provided a key piece of advice to organizations looking to incorporate a DSV into their strategy, “The first step […]

We’re excited for our very own, Justin Racine, Director of Commerce, and Karie Daudt, Director of Commerce Strategy, to present at Digital Commerce 360’s Fast-Tracking B2B Ecommerce Sales & Expansion, the second of three B2B events premiering on Thursday, August 12, 2021. This live-streamed session will present research from various thought leaders and commerce experts […]

Our product information management (PIM) experts at Perficient are dedicated to enhancing your commerce strategy by leveraging your data to produce quality product content for your users. To continuously deliver on this promise, we’re excited to announce not one, but two resources to assist your PIM strategy, our State of Product Information Analysis Assessment, and […]

This past year has completely changed the way consumers shop for products. One of the most popular buying habits is engaging in other is online shopping, which has increased by 44% just in the last year due to COVID-19. Forty-five percent of consumers used home delivery this year and over 90%  utilized buy online, pick-up […]

Omnichannel fulfillment methods such as curbside, buy-online, pick-up in-store (BOPIS), and ship-from-store have become extremely familiar to retailers, especially due to the climate of the COVID-19 pandemic. These methods are very resourceful and beneficial when utilized correctly and tailored specifically to each business. Understanding the technology systems the enable these fulfillment methods are important for […]

What is conversational commerce? In January of 2015, Chris Messina, a former technologist of companies like Uber and Google, coined the term in his Medium post – Conversational Commerce: Messaging apps bring the point of sale to you. He saw an emerging trend, as others may have at the time as well. Andrew Bilak of […]

B2BecNews recently published survey results indicating that for more than half of B2B sellers, eCommerce efforts are bringing in 10 percent or less of their total sales. Senior commerce consultant Karie Daudt, who recently joined Perficient Digital after serving as VP of Marketing & Customer Experience for Insite Software, weighed in on the causes of […]

Perficient’s new Chief Strategist program is a way for our leading subject matter experts across Perficient and Perficient Digital to elevate client conversations – using their insights and vision to help our clients stay ahead of their competition. Mike Rabbior, our Commerce Chief Strategist, recently shared his thoughts on the new program, as well as […]

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

Almost all businesses that leverage IBM WebSphere Commerce are familiar with the development and operations (aka, “DevOps”) of a fully integrated and tailored digital commerce solution, including development, deployment, and operations. Today, some processes may be viewed as inhibitors to progress and agility. Platform updates often require planned outages, small features, and new enhancements. Upgrades […]

Companies on IBM WebSphere Commerce have long viewed new versions of the platform as incremental updates to the existing software and its features. Teams focused most of their efforts on how best to migrate existing implementations in their current state to the newest version of the platform and the migration itself was viewed as a […]