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Posts Tagged ‘CDP’

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Perficient Colleague Quoted in Forrester Report: Five Levers Of Developer Experience For Developers

Improving the developer experience has become a top priority for leading technology companies as demand for skilled software developers and technology professionals has reached an all-time high. At the grassroots level, developers are taking increased ownership of the developer experience to transform their work environment and drive positive change within their own teams. The recent […]

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Sitecore Send Full Overview

This post is an overview of a composable Sitecore Send offering – an email marketing automation solution with no code campaign automation. Sitecore Send is an intelligent marketing automation platform with thousands of global customers that offers personalized customer experiences through email campaigns, workflows, and web personalization. It aims to be a global leader in […]

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How Customer Data Platforms Can Play a Key Role in Delivering Business Value for Healthcare

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

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Solving the Customer Data Puzzle: Why Your CRM is Not Enough

According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders  regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]

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Unlocking the Power of Customer Data: 4 Key Trends

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

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3 Points to Consider When You Personalize Customer Engagement 

Contributors: Bill Dry, Gopal Kuppuswamy Why is Personalization Important? Congratulations on your decision to personalize the service and support interactions you have with your customers.  Customers expect it, and there are measurable benefits.  Also, many studies support your decision to personalize including these: Sailthru’s 2022 Retail Personalization Index reports that 71% of customers believe personalization […]

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Time to Celebrate Sitecore CDP & Personalize Specialization!

  This past week was one to celebrate for the Perficient DXP team, as Sitecore awarded us their CDP & Personalize Specialization. Sitecore takes certification seriously and only recognizes partners with a Specialization if they have proven a deep understanding of the products and a track record of success on relevant projects. The CDP & […]

Surf the Data Wave with Sitecore CDP

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

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Understanding the Architecture of Sitecore Personalize & CDP

Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]

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Ready, Set, Go! The 3 Steps to Personalization in Healthcare

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

VIDEO: Sitecore Customer Data Platform | An Early Look at Boxever CDP

Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]