We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]
Posts Tagged ‘CDP’
Understanding the Architecture of Sitecore Personalize & CDP
Often when people think about Sitecore Personalize, they are only thinking about Web Experiments or Experiences – The feature of the product that allows them to add a pop-up, modal or swap content on their websites. But the platform really is so much more powerful than that. It is really meant to be the foundational […]
Ready, Set, Go! The 3 Steps to Personalization in Healthcare
When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]
VIDEO: Sitecore Customer Data Platform | An Early Look at Boxever CDP
Sitecore recently (Q1 2021) acquired Boxever CDP. This is a marketer-focused digital optimization solution that is a definitive step forward in Sitecore’s move to SaaS. If you have been hearing about Sitecore Experience Edge and Content Hub, like me, you are likely seeing the puzzle pieces come together. I wanted to take a deeper look. […]