Posts Tagged ‘CDP’

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

Leveraging Your CDP In today’s dynamic business landscape, harnessing the power of customer data is non-negotiable for success. Companies around the globe are increasingly turning to Customer Data Platforms (CDPs) to consolidate and manage their customer information effectively. While many organizations have already invested in a CDP, the addition of Salesforce Data Cloud can elevate […]

In our ongoing journey through Selenium Chrome DevTools integration, we’ve explored mobile browsing simulation, real-time insights with Selenium CDP Listeners, intercepting and mocking network/API responses, and testing failed network requests. Our exploration now delves into enhancing test efficiency by addressing unwanted network requests. This blog will guide you through the process of necessary network calls, […]

In the dynamic landscape of Selenium Chrome DevTools integration, we’ve explored simulating mobile browsing and harnessing real-time insights from network responses using Selenium CDP Listeners. Building upon this foundation, our journey now ventures into the realm of intercepting and mocking network/API responses—a crucial skill for comprehensive web testing. In this article, we’ll embark on a […]

Introduction In the dynamic realm of Selenium CDP integration, where Selenium harnesses the power of the Chrome DevTools Protocol (CDP). We previously embarked on a journey to simulate mobile browsing using Device Metrics Override: Optimizing Web Testing: Mastering Mobile Simulation with Selenium CDP Device Metrics Override / Blogs / Perficient Building on that foundation, our […]

Introduction Chrome DevTools In the dynamic realm of web development and testing, staying at the forefront of technology is paramount. One indispensable toolset that has become a linchpin in this space is the Chrome Developer Tools (DevTools). DevTools empowers developers and testers alike with an array of features for debugging, optimizing, and inspecting web applications […]

I have always said that Sitecore MVP Summit is the best perk of all the MVP program benefits available. Usually, it is a tsunami of insightful information and considerations, shared with the group of MVPs for discussion and feedback in return. Because of that MVPs can have a planning horizon, in terms of work, development, […]

Improving the developer experience has become a top priority for leading technology companies as demand for skilled software developers and technology professionals has reached an all-time high. At the grassroots level, developers are taking increased ownership of the developer experience to transform their work environment and drive positive change within their own teams. The recent […]

This post is an overview of a composable Sitecore Send offering – an email marketing automation solution with no code campaign automation. Sitecore Send is an intelligent marketing automation platform with thousands of global customers that offers personalized customer experiences through email campaigns, workflows, and web personalization. It aims to be a global leader in […]

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders  regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]