Cognitive computing is quickly gaining ground in the marketplace and already influencing our lives. Brands like Staples and 1-800-Flowers.com have implemented cognitive systems for a variety of use cases. For Staples, it’s their “Easy Button” that allows customers to use voice commands to place orders via a smartphone app. Or consider 1-800-Flowers.com, which has grown […]
Posts Tagged ‘b2b commerce’
Best B2B Experience – Magento Imagine 2017 Winner
Each year at the Magento Imagine Event, Magento recognizes merchants and solution partners for exceptional work done using Magento sites under several categories; such as: Best Web Design, Best Mobile Experience, Best B2B User Experience etc. This year Magento received over 250 entries and it was extremely competitive to be shortlisted. Perficient Digital is so […]
CX, UX, and Design Take Center Stage at #MagentoImagine
At the Magento Imagine 2017 conference, there has been an emphasis on focusing on great Customer Experience (CX), User Experience (UX), and Design. CX encompasses all the interactions a person / customer has with your brand. Measured in: overall experience likelihood to continue use likelihood to recommend to others UX is part of a broader […]
Creating Personalized Commerce Experiences That Surprise + Delight
Whether it’s Valentine’s Day, your birthday or even a non-holiday, most people like to be made to feel special. Many times this satisfaction comes from a simple and thoughtful gesture, when someone else knows exactly what will make you smile. In our always-on-the-go daily lives, how do you feel when your favorite brand or store […]
What the Future Looks Like for B2B Commerce
Nearly two years ago, Forrester published a report that sent shockwaves through the B2B industry, forecasting that nearly 1 million B2B salespeople will lose their job to self-service eCommerce by 2020. Just this week on a webinar by Internet Retailer, I learned that Forrester is going to release an update to its 2015 report, “Death […]
Three Trends Impacting Your eCommerce Business in 2017
According to Internet Retailer, eCommerce sales in the U.S. continues to outpace brick-and-mortar stores – as of Q3 2016, digital commerce sales grew by 15.6%. It won’t be long before we know the final eCommerce growth numbers for 2016. Judging by reported sales from the 2016 holiday shopping season, eCommerce businesses finished strong. (Conservative estimates […]
Look Before You Leap: Choosing Your Next Commerce Platform [Infographic]
Making the jump to a new commerce platform is a huge undertaking from evaluating technology options to implementation and maintenance. Think you’re alone in this endeavor? You’re not – in fact, you’re in good company. Most businesses re-platform every two to three years, according to Forrester. Before you make the leap, check out this infographic […]
Platform Scalability + Hosting Environments: 3 Questions to Ask
As a savvy eCommerce business, you’re fully aware that website performance matters in the digitized, instant-gratification world in which we live. Improved web performance impacts an increase in pages viewed, products viewed, cart conversions, and revenue. Take a moment to consider this – 53% of mobile users abandon sites that take longer than 3 seconds […]
5 Steps to Build a Business Case for Re-platforming: Part 5
When evaluating any technology solution for your business, the two biggest questions to address with the decision maker(s) are: “How much is this going to cost, and when will see a return on our investment?” As you build the business case for your eCommerce re-platforming project, you’ll need to look at the big picture to […]
Integration: Why It’s a Top Priority for Commerce Re-platforming
If you’re making plans to re-platform your commerce business in 2017, you’re not alone. Fifty-four percent of eCommerce executives stated that re-platforming is a top priority over the next 12 months, according to Forrester. Choosing a feature-rich commerce platform that will help you achieve current and future business goals is important. However, you also need […]
Infographic: Your Blueprint to eCommerce Re-platforming
Whether you’re building a house or a skyscraper, the blueprint is essential. You must have a plan in place so you’re building the structure on a solid foundation. (Of course, you also have to have the right team in place to execute on the plan.) This analogy is also applicable for your digital commerce business. […]
Top eCommerce Trends to Watch in 2017
By 2018, eCommerce will surpass 10% of total retail sales in the U.S., according to Internet Retailer, and this steady growth is expected to continue to 2020. In a recent webinar hosted by Magento, one of our digital commerce partners, I learned about the top trends that are influencing eCommerce growth: mobile, social, and global. […]