How is AEP Helping Businesses? The digital world is moving towards cloud, server side, cookie-less tracking with limitations & law restrictions in interest of ITP, GDPR, CCPA. With many products & service providers available, it is becoming important to understand what different players in the market are offering. This article will help in understanding what […]
Posts Tagged ‘Adobe Experience Platform’
My Themes and Recommended Sessions for Adobe Summit 2020
Monday evening I was notified by Outlook that it was time for Perficient’s annual pre-Summit dinner, the first time I’ve not been to Las Vegas in March since Summit moved from Salt Lake City. While I am glad that Adobe has taken measures for the safety of our community, colleagues and family, I will miss […]
Strength on Strength: Marketo and the Adobe Experience Platform
Today’s customer demands completely seamless omni-channel experiences, and such customer demands are forcing Marketers to pursue advanced analytics and first-party data strategies at an unprecedented rate. However, according to a recent report by eMarketer, nearly 50% of all Marketers say their Customer Experience strategy is “ad-hoc” or “limited in scope”. Even worse, more than half […]
The Unified Customer Profile Revolution
Why Customer Profiles? The landscape is changing for marketers. Customers are increasingly concerned with privacy. Ad-driven conversion rates are in decline. The most “transformational” technologies wield a large percentage of marketing budgets, many of which make little to no real impact on the business. Among said new technologies are a host of new acronyms that […]