Today, Adobe kicked off its annual Adobe Summit conference for digital marketing. This is an important year for Adobe as many of its competitors are trying to jump ahead of Adobe in this space. Adobe has excellent products and excellent vision, but still recognizes the need to reinvent their products for the evolving digital marketing […]
Posts Tagged ‘Adobe Experience Manager’
Adobe Summit: Top new features in Adobe Experience Manager WCM
Cedric Huesler @keepthebyte is a Product Manager at Adobe and works on the web content management aspect of AEM. Cedric demoed 10 new features coming in AEM 6.0, which was announced yesterday. A new major version (6.0 vs 5.6) for AEM indicates a major architectural change in the product. Adobe expects the new architecture to […]
Prehistoric marketing in the Age of the Customer
Today I was reviewing a Forrester webinar replay, called “The Age of the Customer: Becoming Customer Obsessed”, and later in the afternoon I checked by physical mail box, and found a post card depicting beautiful swimming pools that I may wish to purchase from Reliant Pools. What struck me was the incongruence between this advertisement and […]