Consumer Markets

Perspectives on topics that impact consumer markets

Consumer Markets Hero

To Build Brand Loyalty, Focus on CX and Find a Way to Differentiate Yourself

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

Inventory Cycle Counting Concept

Should Companies Invest in PIM or DAM?

Having spent a lot of time building custom software applications at the beginning of my career, there were many aspects of technology decisions that fascinate me. One of the subjects I’ve always enjoyed assisting companies with is the decision to “build vs buy” a software. Factors such as business needs, technical requirements, budget, access to talent, complexity, unique functionally, data privacy, and sometimes even […]

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CX COVID-nnovation: the Good, the Questionable, and the Not-So-Good So Far

One and a half months into lockdown and most organizations are now through the initial scramble to assess, address, and run in the best way they are able. But some have gone beyond just getting to a run state and pushed innovation to address new and evolving customer experience expectations. But are all these “COVID-nnovations” […]

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A Speed-to-Value Approach for Building a Furniture Ecommerce Store

Over the last decade, the furniture industry has been slowly enhancing its online presence and driving more sales through digital channels. In the last 3-4 years, that adoption rate has gone up, and more companies are accelerating the launch of an ecommerce website. It is estimated that in the coming years, furniture and houseware-related revenue […]

Changing Customer Behaviors

Predicting Changes in Customer Behavior Post COVID-19

Any researcher who focuses on understanding human behavior will tell you that most people report that they would do something or they would want something, but in practice they demonstrated dramatically different desires and actions. That’s what makes predicting how customer behaviors will change after COVID-19 so difficult. One source of truth we can reference […]

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Perficient Wins IAC Award for Best Consumer Goods Website

Perficient is proud to help our clients provide elevated customer experiences and improve business processes, so it’s great when the work we do for our clients is recognized by leading industry experts. We’re excited to announce that the new B2C site we built for Benchmade Knives was named Best Consumer Goods Website by the Internet […]

Join the virtual AWS expert panel about data science

Data Science Virtual Expert Panel Presented by AWS

Join us and our partner Amazon Web Services (AWS) for a virtual Q&A session on Wednesday, April 15. AWS will feature one of our experts to speak on a panel about the evolution and progress being made to solve critical business problems such as customer personalization and forecasting through the use of data science. Perficient […]

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How Digital Solutions Help You Reach Customers in Times of Need

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

The Mobile App Response to COVID-19

As the COVID-19 outbreak continues to spread, we are seeing brick-and-mortar hours change and doors closing for a period of days and weeks. The retail and restaurant industries have been hit hard in particular, and it will likely get worse. Only time will tell. Fortunately, though, consumers can still engage with their favorite brands. In […]

Walmart

Walmart Health Provides Care For All to Save Money and Live Better

Walmart’s iconic slogan, “Save Money. Live Better,” is taking on a whole new meaning. The retail conglomerate now offers health services to individuals in select markets. The new store feature is called “Walmart Health.” Save Money, Live Better Walmart Health is offering quality medical care at low prices, with no insurance required. The care services […]

Cloud Computing

Address Evolving Healthcare Challenges with Red Hat Cloud Solutions

The Only Constant is Change The healthcare landscape is continuously evolving and there is a lot to keep up with in order to be cutting-edge… or even just to stay current. New trends in healthcare such as value-based care, precision medicine, and consumerism mean that healthcare organizations need to adapt quickly and efficiently. Healthcare organizations […]

Angry Customer

A Christmas Carol of a Terrible Customer Experience

As we approach the holidays, I’m reminded of Charles Dickens’ A Christmas Carol, and how Ebenezer Scrooge came to see the light after three ghosts showed him the impact his actions had on himself and those around him, and how he could save his soul and improve the lives of others if he changed his […]

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