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Marketing Automation is a Quantifiable Cycle

Marketing Automation (MA) is the effort to better manage [online] marketing channels. Mark Polly calls out a 2014 Frost & Sullivan Report to say MA will be a $1.9B industry by 2020. And Marisa Lather explains some ways to get your MA going the right way. Marketing Automation vs CRM The classic “purchase funnel” is a […]

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Consumers to Content Marketers: I’m Interested in Me, Not You

Content marketing has been a hot topic over the past 8 years as marketers have looked for ways to connect with consumers. At Perficient, we use content marketing extensively, as evidenced by this blog. We’ve also blogged about content marketing going all the way back to 2012 (Content Marketing Impact & #SocialBusiness). The trick for […]

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Perficient’s Guide to Denver Startup Week 2018

Denver Startup Week is a continuous celebration of everything entrepreneurial and innovative in Denver. This 5-day experience is one of the largest free events of its kind in the world. While here, people come together at numerous sessions and events to celebrate Denver’s thriving pioneering environment. This alone enforces the city’s culture of innovation. The […]

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Smart Dust – Personal Clouds

The author could not resist the analogy here. In my recent research on emerging technology for my client I came across the subject of “Smart Dust.” I had reviewed the technology one time before but put it in the “10-year plus” category. Upon further reading and research it became clear that this is one of […]

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How We Deliver Salesforce Communities Without Giving Up Vacation

Delivering on a project like this is one that makes the whole team feel good. But how do you do this while still maintaining your sanity, let alone a life outside of work? Obstacle: Faced with a Super-Tight Deadline but it’s a Great Opportunity OpenTable heard about our community expertise and came to us in […]

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Brewing an Addictive Mobile Experience

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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Speak with the UX/UI Designer of OpenTable’s Community at #CNX18

Join Perficient and other Trailblazers for three days of learning from those who are driving innovation in digital marketing, commerce, and service across all industries. Make sure to check out the session highlighting the Perficient-built customer community and speak to the designer who built it (and completed it in record time). You’ve heard how popular […]

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Netflix or Blockbuster – Justifying the Spend

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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How Microsoft Word “Protected View” Stops Information Leaks

Microsoft Word has long offered support for loading images and templates over the network.  This is a great feature within corporate environments because it facilitates the reuse of assets like logos and corporate document templates.  Unfortunately, these features can be abused by bad actors to obtain operational intelligence on individuals, or even to steal credentials.  […]

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Seamless Digital Experience to Drive Patient/Consumer Engagement

As a healthcare provider, there are a number of discrete digital tools on your website that form part of the entire patient/consumer digital experience. Each digital interaction through tools, such as a find-a-doctor app, patient portal, online appointment scheduler, virtual visit, health library, and symptom advice/checker, are meant to give patients a great, serviceable experience. Unfortunately, more […]

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Why Self-Driving Cars Are Good for Car Rental Companies

New partnerships with companies that are developing self-driving car technology have also been formed. Avis Budget Group’s partnership with Alphabet’s (Google) Waymo and Hertz’s partnership with Apple are two examples. This is a trend that car rental companies are getting behind because they understand that autonomous vehicles could eventually replace today’s cars. At the 2016 […]

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The 2018 MarTech Landscape is Here

Today at the MarTech West conference in San Jose, Scott Brinker and team unveiled the 2018 MarTech Landscape chart.  Scott has produced The Marketing Technology Landscape chart since 2011.  The chart shows all the companies in the MarTech landscape grouped over many categories, such as Advertising & Promotion, Content & Experience, etc.   While the chart […]

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Extreme Customer Experience Makeover

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

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Explosion of IoT in Consumer Electronics: 6 Real-World Examples

Remember when FitBit was the hot holiday product flying off the shelves? And though I’m embarrassed to admit this, I had never heard of “Alexa” two years ago when it was among the choices for a holiday gift raffle at a previous company. In three short years, consumer electronics manufacturers have embraced IoT with gusto. […]

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How Bots are Improving Consumer, Member, and Patient Interactions

The practical development and deployment of bots has accelerated in the last year within healthcare. bots are playing a role in the improvement of consumer-member-patient interactions with providers as well as health plans by enhancing customer service support, supporting wellness programs for patients with chronic conditions, and an array of other applications. Additionally, bots make […]

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The Information Impact on Providers, Plans, and Consumers

Over the better part of the last decade, most healthcare organizations have significantly invested into technologies like EHRs with Care Management and Population Health support. These investments have equipped their healthcare practitioners with accurate information about their patients necessary to provide timely and appropriate quality clinical care to their patients. Certainly, CMS helped influenced some […]

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Digital Transformation in Retail Using Microsoft Dynamics 365

On the Microsoft Dynamics 365 blog, Ed Kennedy from our partner Episerver analyzes the use of Dynamics 365 combined with eCommerce platforms to improve the retail experience. He writes: “Retailers already benefit from how Microsoft Dynamics 365 integrates enterprise resource planning (ERP) and customer relationship management (CRM) into a single, cloud-based solution. Dynamics 365 has […]

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Optimizing Analytics in Retail with Geospatial Data

Predictive analytics solutions have incorporated the fundamentals of location-based analytics for years, but these were typically cumbersome tools that were confined to small groups of specialists.  With the abundance of location data generated from smart phones and connected devices, the potential of geospatial data has expanded dramatically, especially in the retail industry. At a basic […]

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Cloud and the Changing Face of Retail

As a California resident, I get to enjoy over 300 days of sun per year and we use those days to stay active. Whether it is surfing at the beach, hiking in the mountains, or playing in a recreational league, buying sports equipment is a natural hassle, especially when quality and price are concerned. The […]

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2017 Trends: Retail Health Clinics and Access to Affordable Care

Times are changing in nearly every aspect of life, and the healthcare industry is not immune to this disruption. In healthcare, one of the biggest changes is coming from patients who are demanding they have more control over their healthcare and that they receive high-quality, affordable, accessible, and personalized care. These rising expectations are a […]

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