Confidently Incorrect – Learning, Leading, and AI
A friend recently shared a research paper from Oxford Academic about Large Language Models (LLMs) and their human-like biases. I found it fascinating. The article…
Technical Expertise
Your Digital Accessibility Game Plan for eCommerce
Global ecommerce brands delivering accessible user experiences to web and mobile users have an advantage over non-competitive brands. For starters, savvy brands recognize a largely…
What To Expect When Migrating Your Site To A New Platform
This series of blog posts will cover the main areas of activity for your marketing, product, and UX teams before, during, and after site migration…
Sitecore XM Cloud: The SaaS Advantage and What It Means for Your Digital Roadmap
The digital experience landscape is evolving rapidly, and businesses face growing pressure to deliver personalized, scalable, and seamless customer experiences while minimizing complexity. Traditional on-prem…
Agentforce and Unstructured Data = Yes!
Leveraging data that is ‘trapped’ within unstructured data files like PDFs is a powerful capability within Agentforce. With an Agentforce Data Library this ability to surface…
When to Choose Sitecore Connect: Solving Integration Challenges
In one of the recent projects I worked on, there was a major challenge in integrating multiple digital systems effectively. The client had a complex…
Sitecore Personalize: Triggering Goals Programmatically
Sitecore Personalize uses goals to track the performance of experiences and experiments. But what happens if your experience is live and you don’t see any…
Personalization at Scale: How Adobe & Perficient Are Redefining Digital Experiences
“Data is everywhere—so how do we make it work for us?” Imagine walking into your favorite store, and before you even reach the counter, your…
5 Steps Toward Future-proofing Your Sitecore Implementation
While the world of digital experience platforms continues to evolve at a break-necking pace, and exponentially more so with the evolution of technologies like AI,…