Sitecore Personalize: Triggering Goals Programmatically
Sitecore Personalize uses goals to track the performance of experiences and experiments. But what happens if your experience is live and you don’t see any…
Technical Expertise
Personalization at Scale: How Adobe & Perficient Are Redefining Digital Experiences
“Data is everywhere—so how do we make it work for us?” Imagine walking into your favorite store, and before you even reach the counter, your…
5 Steps Toward Future-proofing Your Sitecore Implementation
While the world of digital experience platforms continues to evolve at a break-necking pace, and exponentially more so with the evolution of technologies like AI,…
Creating a Detailed Content Audit & Mapping Strategy for your Next Site Build
The mark of a successful website is more than just a collection of pagee. It’s a structured ecosystem where every piece of content serves a…
Navigating the Landscape of Development Frameworks: A Guide for Aspiring Developers.
Nine years ago, I was eager to be a developer but found no convincing platform. Luckily, the smartphone world was booming, and its extraordinary growth…
Install Sitecore Hotfixes on Azure PaaS with Azure DevOps Pipeline
Why Automate Sitecore Hotfix Deployment to Azure PaaS? Sitecore frequently releases hotfixes to address reported issues, including critical security vulnerabilities or urgent problems. Having a…
How Optimizely Grew from a CMS to a Composable Powerhouse
Before the term Digital Experience Platform (DXP) became a fixture in martech conversations, content management systems were the workhorses of digital strategy. Brands turned to…
SAP and Databricks: Better Together
SAP Databricks is important because convenient access to governed data to support business initiatives is important. Breaking down silos has been a drumbeat of data…
Prospective Developments in API and APIGEE Management: A Look Ahead for the Next Five Years
Application programming interfaces, or APIs, are crucial to the ever-changing digital transformation landscape because they enable businesses to interact with their data and services promptly…