Directors of Commerce Strategy Karie Daudt and Justin Racine will speak at this year’s EnvisionB2B Marketplace Summit on October 17 in Chicago, Illinois. This premier event assists manufacturers, distributors, marketplace operators, and other B2B businesses overcome their obstacles regarding digital marketplaces with many solutions.

Attendees across all industries will have the opportunity to network among marketplace experts and learn more about B2B marketplace strategies at a closer level. This event is perfect for manufacturers and B2B businesses alike looking to drive revenue in their ecommerce channel.

Where Can You Find Our Experts?

You can find Karie and Justin at two different sessions, Drive for Success for a Marketplace Tune-Up and Great Expectations: Giving Marketplace Buyers and Sellers the Digital Experience They Demand, respectively. You can learn more about each session below.

Drive for Success for a Marketplace Tune-Up |Monday, October 17| 2:45-4:30 p.m. CDT

In this workshop, Karie and fellow experts provide one-on-one insight into how buyers, sellers, or marketplace operators can easily undergo a tune-up to their digital marketplace program from time to time. You’ll learn more about best practices and answers to questions regarding obstacles with your marketplace strategy, operations, logistics technology, marketing, and customer service.

Great Expectations: Giving Marketplace Buyers and Sellers the Digital Experience They Demand | Monday, October 17, 2022, | 1:30-2:00 p.m. CDT

During this panel, Justin and other marketplace practitioners will describe key factors and features that users want from their B2B digital experiences and how you can deliver them in your customer’s buying journey. You’ll gain insight into making your B2B user experience (UX) one that is easy to use as a B2C website.

Come Join the Marketplace Event of the Year!

Register today and save your spot. You don’t miss out on the opportunity to learn more about how you can strengthen your B2B marketplace strategy, create seamless user experiences for your customers, and drive revenue to your organization.

For more information on our B2B marketplace expertise, download our guide, Build Modern B2B Commerce Experiences With Marketplaces, and contact our commerce experts today.

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences.

As a manufacturer, you must realize that your technology stack is crucial to promoting your content & commerce strategy. Platforms such as your content management systems (CMS), order management systems (OMS), product information management systems (PIM), and other systems can create intuitive customer experiences.

Episode #10: Selecting Supportive Technology to Drive Your Commerce Strategy

Karie Daudt, Director of Commerce Strategy, Director of PIM & Commerce Solutions, Ritesh Keskar, and Justin Racine, Director of Commerce Strategy discuss how to select the appropriate technology and platforms to drive your content & commerce approach for your business.

In this episode, you’ll learn:

• About the four pillars of commerce
• How these systems support content and commerce
• Evolution of the best-in-class technology

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about how we can help you with your content & commerce approach. In the meantime, check out our content and commerce content hub.

For further questions, contact our experts today.

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product information and drive revenue.

Episode #9: Begin Your Personalization Journey with Search

Director of Commerce Strategy Karie Daudt, and Eric Immerman, Director of Search, explain how site search can be one of the most powerful items in your toolbox as a manufacturer when it comes to driving personalized experiences and displaying the right content to your customers.

In this episode you’ll learn more about:

• The concept of personalization
• Defining search and what it really means
• The evolution of search in the last few years

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about how we can help you with your content & commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re more than likely fulfilling this need for your customers and exceeding business goals.

Episode #8: The Value and Engagement of Customer Insight Informed Content and Commerce

Join our experts, Director of Commerce, Karie Daudt, and Todd LaBeau, Managing Director of Digital Marketing, as they discuss the power of leveraging digital marketing throughout your content and commerce approach. Combining these efforts creates a customer experience that aligns exactly with your customers’ buying journey expectations.

In this session, you’ll also learn more about the following:

• Digital marketing sets the buying journey for their audience
• Understanding the customer and the gaps in their customer experience
• Digital marketing and personalization driving the ultimate customer experience

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

The term “strategy” can often come off daunting for many people, but in reality, it’s the opposite of daunting. In fact, it’s really quite opportunistic, especially for your company. Your strategy is the foundational piece you need to develop to ensure that your technology, processes, and objectives are aligned to meet customer needs and mature as a company.

Episode #7: The Importance of Strategy in Content and Commerce

In this episode, Karie Daudt, Director of Commerce Strategy, and Kim Williams-Czopeck, Director of Digital Strategy, discuss why manufacturers must focus their efforts on building out a strategy that meets every business objective and customer need, and how it applies to your content and commerce approach.

You’ll learn more about:

• The difference between strategy and execution
• How strategy applies to content and commerce
• Good customer experience starts with a good employee experience

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes that affect a company’s budget

These instances can be unfortunate and impact the kind of experience you provide to your customer, thereby leading to a possible lack of customer loyalty. These times of distress lead businesses to consider what options are available to them.

Side Stepping in Troubling Times

Hyken points to Racine’s article, where Racine explains why he chose to substitute cheap beer, like Keystone Light, in college after not having enough means to buy something nice, like a Stella Artois. However, it was still important to Racine to have the entire college experience with his friends, and though it may have been with a cheaper option, the experience he and his friends shared was unwavering.

He makes a point that while there are many options when facing disruption, substitution allows businesses the opportunity to quickly and efficiently sidestep. This means you’re embracing the change to move forward with a new opportunity and strategy to keep your company running and end-users satisfied in uncertain times.

Why This is Important Now

Hyken concludes by listing ideas for what you or other businesses could do to produce adequate substitutions for the customer’s experience as the next steps, emphasizing one of Racine’s main points – disruption breeds customer experience opportunity. When your current climate is reduced, throw yourself into the unknown and shift your approach. You might find an answer you didn’t know was there before.

For more information or questions on our practice, then contact our commerce experts today.

Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right technology to implement and create a seamless digital customer experience.

Episode #6: Align Your Business to Your Digitally Disoriented Customer

Join our experts Karie Daudt, Director of Commerce Strategy, Senior Solution Architect, Eric Hutchins, and Loralee Thomas, Contact Center Strategist as they discuss why OCM is one of the most instrumental aspects of your content & commerce approach and why it makes such a large impact on the structure to your business.

You’ll learn more about the following:

• How to address current organizational challenges to align to the digital-first customer expectation
• What modernizing disparate systems with new technology with your OCM strategy for future endeavors look like
• How to embrace change in both organizational structure and strategy

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark in meeting the expectations of your target audience.

Episode #5: Become the Customer-Obsessed Organization with Content and Commerce

Karie Daudt, Director of Commerce Strategy, and Keith Wolf, Director of Digital Strategy, discuss what it takes to gain a proper understanding of who your customer is and figure out their obstacles and gaps in their buying journeys so you can implement the right opportunities to solve these issues.

In this session, you’ll learn more about:

• What it means to be a “customer-obsessed” organization
• Creating a solid understanding of your customer
• Executing with content and commerce

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal resources and capabilities you’ll leverage to do so.

Episode #4: Outlining Your Key Disciplines in Content and Commerce

Our experts Mike Rabbior, Principal of Digital Commerce, and Director of Commerce Strategy, Karie Daudt, discuss choosing the right technology and defining which implementation model to leverage for your content and commerce approach and help you receive the results you desire.

You’ll also learn more about:

• The definition of headless commerce and the concept of glass ownership
• Three types of implementation models
• Implementation considerations

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

Every individual has different needs, which accounts for every end-user interacting with your business. Tailoring all your content to each user can be simple and seamless if you have the right tools to manage your product information. However, to do this effectively, you must evaluate the maturity of your organization and if it can handle leveraging these capabilities.

Episode #3: Creating Your Organization’s Personalized Product Content Journey

Skip Martin, Director of Commerce Transformation, and Director of Commerce Strategy, Karie Daudt, explore more about how digitally mature organizations can provide enriched customer data throughout the user’s digital experience and how to innovate and deliver these modern strategies to keep up with customer expectations.

You can also expect to learn more about:

• Levels of maturity around product information enrichment
• Understanding customer data and turning those conclusions into actionable next steps
• Personalization by marrying up product information, the customer, and their journey to deliver the right information to the individual

Watch the video below:

What you can expect to see next

Stay tuned for the rest of our content and commerce blog series. You’ll gain more insights and information from our Perficient experts and content and commerce video series so we can help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they are likely in good shape to take on a content and commerce initiative.

Episode #2: The Key Organizational Considerations of Content and Commerce

Principal, Digital Commerce, Mike Rabbior, and Karie Daudt, Director of Commerce Strategy discuss how digitally mature organizations with a content and commerce approach can maintain organizational alignment and continuously deliver on their mission and vision.

In this video session, you’ll learn more about:

• If and how this approach supports your current go-to-market strategy
• The importance of focusing on your customer needs and wants
• What capabilities and technologies are needed for this initiative

Watch the episode below:

What you can expect to see next

Stay tuned for the rest of our content and commerce blog series. You’ll gain more insights and information from our Perficient experts and content and commerce video series so we can help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and customer satisfaction through your people, business, and technology.

Episode #1: From Chaos to Clarity: The Truth of Content and Commerce

Our experts Karie Daudt, Director of Commerce Strategy, Beth Duerr, Commerce Strategy Consultant, and Solutions Architect, Bob Kennedy, discuss why and how organizations must look inward to determine if they are internally prepared to properly provide buyers with the answers and options they need to make the right purchasing decisions.

In this session, you’ll also learn more about:

• Why content and commerce should be understood as a single concept
• The importance of business support and buy-in
• Evaluating which technology to leverage as your first step in a commerce and content initiative

Watch the episode below:

What you can expect to see next

If you thought this blog post was exciting, then stay tuned for the rest of our content and commerce blog series. We’ll share our exciting content and commerce video series so you can learn more about what our experts at Perficient offer to help you with your content and commerce approach. Until the next installation, check out our content and commerce content hub.

For further questions, contact our experts today.