Posts Tagged ‘content and commerce’

Discussing considerations and strategy

Understanding Which Steps to Take to Accomplish Content and Commerce

Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they […]

Discussing content and commerce

The Perfect Storm: Where to Begin in Your Content and Commerce Approach

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and […]

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Driving Success with Optimizely DXP and Perficient

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

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#AdobeChat Recap: Content Driven Experiential Commerce

Content is all around us. Consumers are flooded with it everywhere they turn. So how can we create personalized content that will stand out to consumers wherever they are? In the most recent #AdobeChat, we discussed how we can use content to drive experiential commerce. Check out these highlights: How has media consumption changed over […]

The Impact of Adobe’s Magento Acquisition on the Commerce Market

Adobe’s acquisition of Magento is sure to send shock waves through the commerce industry.  Why?  It acknowledges and validates recent investments by many of the leading commerce platform providers toward improving their business user tooling to manage the user experience for their commerce storefronts.  Efforts have focused on enhancing the site capabilities for business users […]

Shifting Sales Models to Transform B2B Ecommerce

Recent events indicate a digital disruption is afoot – and ecommerce cannot ignore it. Commerce business models must change to satisfy increasing customer expectations across the B2C and B2B spectrum. In this series, explore the three major areas where you can start innovating to transform your existing commerce business model. We previously looked at re-vamping […]