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Lucas Cummings

Lucas is a senior performance analyst with over five years of experience in conversion rate optimization. He specializes in building measurable, data-driven strategies that drive commerce performance and digital growth.  He believes that the power of telling a good brand story comes from a deep understanding of those listening, accompanied by strong supporting data.

Blogs from this Author

From Kitchen To Conversion

Why Conversion Rate Optimization is The Most Important Investment You Need to Make in 2025 Imagine you’ve just opened a new restaurant. You’ve done your homework—picked the perfect location buzzing with your ideal customers, surrounded by offices, nightlife, and tourist spots. Foot traffic? Check.  Your food is top-notch. You’ve hired talented chefs, tested your dishes […]