Why Conversion Rate Optimization is The Most Important Investment You Need to Make in 2025 Imagine you’ve just opened a new restaurant. You’ve done your homework—picked the perfect location buzzing with your ideal customers, surrounded by offices, nightlife, and tourist spots. Foot traffic? Check. Your food is top-notch. You’ve hired talented chefs, tested your dishes […]
Lucas Cummings
Lucas is a senior performance analyst with over five years of experience in conversion rate optimization. He specializes in building measurable, data-driven strategies that drive commerce performance and digital growth. He believes that the power of telling a good brand story comes from a deep understanding of those listening, accompanied by strong supporting data.