Alex Harris – Conversion Optimization Director

Tools for A/B testing are getting better, so you can get more out of your experiments. Readers, buckle up! Let’s launch through the evolution of the A/B testing tool. You might be thinking, “Really, that’s exciting?” However, this journey is a wild one that has accelerated thanks to technological advancements and a growing understanding of […]

Optimizely’s annual conference, Opticon, has come to an end. These three days were an incredible time to meet fellow Optimizers, customers, and digital transformation experts. Approximately 1,000 attendees from around the world came together to learn about the future of digital content creation, commerce, experimentation, and customer data intelligence. Having worked with Optimizely for over […]

Delivering effective customer experiences requires an omnichannel mindset. Customers want brands to understand their needs and help them on their journey, no matter what part of the organization they are interacting with. Your website or mobile app visitors do not think in terms of channels, product lines, or business units, they just think about their […]

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

Like homes and offices, websites and mobile apps need a fresh coat of paint to keep up with industry trends. Full website and mobile app redesigns are risky. Optimization is always a better approach than a complete rip and replace. That is why experimentation is so important. It allows you to try and learn what […]

Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]

We are happy to announce that Perficient has partnered with the new Optimizely Digital Experience Platform DXP to leverage its world-class client-side (Web and Personalization) and server-side (Full Stack) digital experience optimization tools. The Perficient Digital conversion optimization team helps enterprise businesses achieve a successful ROI on tools like Optimizely through training and enablement. We also […]

The internet can be a scary place. And some of your shoppers may have been burned in the past by unsecured sites or shady businesses. And this can make people uneasy moving forward with other sites. 58% of consumers claim to have dropped out of a check-out process because of security concerns. To help combat […]

If you’re a retailer wanting to make the most of the holiday season sales spike, you need to be planning a great Cyber Monday/Black Friday deal. Last year, consumers spent $3.45B on Cyber Monday alone (a 12% increase from the year before), and this number is only expected to grow. The fact is, your customers […]

As an online retailer, it’s your goal to cut down on the steps in the path to purchase. Yet, many eCommerce sites force creating an account before a shopper can check out. And almost every shopper dreads this phase of the process. It’s a fact: account creation is a conversion killer, blocking valuable users from […]

How many times have you personally been shopping online, excited to make a purchase, only to abandon your cart because you were hit with unexpected (and what you considered to be too expensive) shipping costs? You’re not alone. 58% of shoppers decide not to complete a purchase when the shipping costs are too much of […]

I recently joined my colleague Anne Tracy, Associate Digital Marketing Strategist, to discuss how to find quick wins to increase your website conversions. Listen or read below to learn how to find the items with the lowest effort, yet highest reward on your website. Listen to the audio blog: Summary of How to Find Quick […]