Healthcare Industry Trends Blog A Perficient Blog Wed, 11 Mar 2015 12:00:25 +0000 en-US hourly 1 Copyright © Healthcare IT Solutions 2011 (Healthcare Industry Trends Blog) (Healthcare Industry Trends Blog) 1440 Healthcare Industry Trends Blog 144 144 A Perficient Blog Healthcare Industry Trends Blog Healthcare Industry Trends Blog no no TweetChat: Converting Unknown Consumers Into Patients #hcsmIRL Wed, 11 Mar 2015 12:00:25 +0000 The #HIMSS15 conference takes place April 12-16 at McCormick Place in Chicago.  Once again this year’s conference will showcase the newest technologies, trends and solutions in health IT and Perficient is excited to be participating as sponsors, exhibitors (Booth #4460) and speakers.

Join the TweetChat on Monday, April 13 at 11:30 AM CTMelody Smith Jones (@melsmithjones), Manager of Connected Health at Perficient will be facilitating a roundtable discussion on Converting Unknown Consumers into Patients Using Social Media. This session takes place on Monday, April 13th from 11:30 AM – 12:30 PM CT. We will be taking the conversation to Twitter so if you are unable to attend in person you can join the TweetChat using #hcsmIRL.

Here are the #hcsmIRL Topics:

#hcsmIRL T1: Should patients be considered “consumers”?

#hcsmIRL T2: How can a healthcare organizations demonstrate a trusted and authentic voice using social media?

#hcsmIRL T3: How do we create patient anonymity and support the values of HIPAA on social?

#hcsmIRL T4: How can social media be used to influence individual health behaviors?

#hcsmIRL T5: What role does social media play in population health?

#hcsmIRL T6: How can social media be used to drive down the cost of quality care?

#hcsmIRL T7: In what ways can social media be used as a public health/research tool?

#hcsmIRL T8: What tips can be provided to add social media functionality to the patient portal?

#hcsmIRL T9: What are some innovative examples of healthcare providers using social media today?

Add this event to your calendar

Learn more about what is going on at #HIMSS15 and be sure to download our Healthcare Industry Outlook Guides for both providers and health plans.

]]> 0
Hot Topic: Retail Strategy for Healthcare #HITsm Tweet Chat Tue, 10 Mar 2015 14:24:01 +0000 shutterstock_159153632Participants of a tweet chat hosted by HL7 Health Standards on Friday, March 6, certainly had a lot to say on the topic: A Real Retail Strategy for Healthcare.

The hour-long session drew 104 healthcare professionals who posted 980 tweets in response to five questions centered how the industry could benefit from the retail industry’s best consumer experience practices.

For those unfamiliar with the hashtag, #HITsm is an acronym for “healthcare IT social media.” HL7’s weekly #HITsm tweet chats encourage the exchange of ideas and best practices on current health IT topics.

The moderator of Friday’s tweet chat, Kate Tuttle, Healthcare Industry Marketing Manager at Perficient, posed the following questions:

  • T1: Should patients be considered consumers?
  • T2: What does retail do well that healthcare can learn from?
  • T3: How can healthcare organizations “consumerize” their business?
  • T4: What does it mean to think about population health like a retailer?
  • T5: How can healthcare organizations motivate and change patient behavior?

Here are just some of the insights from participants:

We’re continuing the conversation on Tuesday, March 31, and hope you can join us.

]]> 0
Webinar: A Real Retail Strategy For Healthcare Wed, 04 Mar 2015 20:00:48 +0000 Retailers understand customer loyalty and they understand the importance of predicting and A Real Retail Strategy for Healthcaremotivating customer behaviors.  With a continued focus on providing low-cost and high-quality care, the healthcare industry has been looking to the retail industry for ways to engage and empower consumers.

Healthcare has learned valuable lessons from retail, including how to use the retail setting as a medium for providing care and how to engage consumers outside of the care setting through the use of technology. Many times, what is neglected when assessing retail industry tactics is their core competency of using data insights to motivate and incentivize changes in consumer behavior. Retailers typically do a good job of using collaborative tools to engage consumers and gain valuable intel to improve customer experience.

Healthcare organizations are recognizing that understanding consumer data is at the heart of driving loyalty and improving consumer health and wellness decision-making. Establishing a single source of truth with consumer data enhances the consumer experience and generates insights to determine the next best in any multichannel experience.

Join Perficient for an educational webinar on Tuesday, March 31st. Our healthcare and retail experts will demonstrate how data can be leveraged to:

  • Transform passive recipients of care into active participants in care
  • Mass customize messaging aligned with population health initiatives
  • Achieve outreach objectives that convert unknown consumers into patients/members
  • Enhance care and lower healthcare costs
  • Achieve business objectives
]]> 0
Keeping A Personal Touch in #Digital Healthcare Mon, 02 Mar 2015 15:34:27 +0000 Next time you are in a restaurant, coffee shop or on public transportation, take a look around at the number of people occupied by their smartphones and tablets instead of engaging with those right next to Keeping A Personal Touch in the Digital Healthcare Worldthem. As a society, we are becoming increasingly depersonalized and relying more on electronic communications and less on face to face interactions. Our dependence on technology and electronic communications is leading to a rapid decline of our interpersonal skills and some fear that healthcare providers will lose their personal touch as they continue to ramp up their technology use. How many times have you called an organization and all you wanted to do was talk to a human, but you spend several frustrating minutes on the phone listening to an automated voice.

In healthcare, the benefits of technology are tremendous, such as enhancing patient care and providing more accurate and timely analytics for improved outcomes. However, there is a rising concern that technology is replacing personal interactions, by minimizing the amount of time patients spend with providers and in turn dehumanizing healthcare. Amongst all the challenges healthcare providers are faced with, they must also find ways to keep a personal touch in the digital healthcare world. A patient-centered model starts with a Physician who listens to their patients.

Unfortunately the new healthcare system isn’t geared toward human interactions. Healthcare providers spend more time starring at a computer screen and checking boxes than communicating and more importantly listening to their patients. It reminds me of the scene in Patch Adams where the late and great, Robin Williams’ character is talking to a Doctor and he can clearly tell he isn’t listening so he starts rattling off ridiculous statements. Listening to patients and providing compassion and support can go a long way in keeping a personal touch in the digital world of healthcare. The use of technology will continue to rise but we must be sure to keep the CARE in healthcare.


]]> 0
The Perficient Health Analytics Gateway Wins IBM Beacon Award Thu, 12 Feb 2015 20:00:56 +0000

Perficient’s Health Analytics Gateway is a robust solution that accelerates data integration by more than 50% and automates the population of the IBM Healthcare Data Model, which helps healthcare organizations generate  insightful and actionable analytics much quicker. This innovative solution delivers rapid results from the Enterprise Data Warehouse and provides business intelligence and analytics that can help manage readmissions, evaluate the cost of care, increase operational performance and improve population health management capabilities.

This Perficient Health Analytics Gateway:

  • Expands IBM Information Management tools
  • Reduces data integration time by more than 50%
  • Populates key functional areas meeting the needs of many top use cases
  • Provides standardized data for BI reporting

In recognition of the Health Analytics Gateway, Perficient recently received a 2015 IBM Beacon Award for Outstanding Information Management Solution. This top honor is awarded to a select few elite IBM Business Partners who have delivered exceptional solutions to drive business value and transform the way their clients and industries do business in the future. To learn more about Perficient’s Beacon Award visit the Perficient IBM blog.

UNC Health Care System recently leveraged the Health Analytics Gateway to accelerate data integration from their legacy systems and Epic by more than 50%. The Health Analytics Gateway also helped UNC Health Care System:

  • Eliminate dependency on older technologies
  • Integrate the platform to enable efficient data management
  • Complete integration between data from legacy systems and Epic
  • Develop a comprehensive data warehouse to support future analytics requirements

In addition to the Beacon Award recognition, Perficient was recently awarded the IBM Big Data & Analytics Worldwide Business Partner Excellence Award. We are excited to be recognized for our innovative solutions that are positively impacting healthcare organizations across the country.

]]> 0
The Health Information Exchange (HIE) Teeter-Totter Fri, 06 Feb 2015 17:00:17 +0000 The cyber-attack on Anthem, the nation’s second-largest health insurer, directly reflects the vulnerability of healthcare organizations, which are years behind other industries in regards to protecting personal information. In today’s healthcare industry, the federal government encourages sharing information across the continuum, which is critical to improving patient care. The challenge is the balancing act between protecting personal information and making it useful – the health information exchange teeter-totter. Current federal privacy regulations and the industry standard call for encrypting information that is sent from the database; however, on-premise data commonly remains unencrypted, making it vulnerable to an attack.

The Healthcare Information Teeter-Totter

Anthem followed industry standards and encrypted the medical information that was shared outside of their database, but because they failed to secure their on-premise data, hackers gained access to up to 80 million records that include social security numbers, birthdays, addresses, email, employment information and income data for customers and employees. Scrambling personal data makes it less valuable to hackers, but also makes it more difficult for healthcare employees to track trends and share data with other healthcare providers and states.

Other industries such as the financial services industry keep personal information in separate databases that can be closed off in an attack. Avivah Litan, an analyst for Gartner who specializes in cyber-security, said healthcare organizations “are generally less secure than financial service companies who have the same type of customer data.” For example, the attack on JPMorgan Chase last summer compromised the personal information of over 80 million households and small businesses, but the breach was limited to non-financial information because the more sensitive information was walled off, which meant hackers could not penetrate it.

Unfortunately, in healthcare the question isn’t whether the next data breach will occur but rather when will it occur. Balancing out the health information exchange teeter-totter will continue to be a challenge for the healthcare industry. The criminal value of the information that healthcare organizations store combined with the slow adoption of security measures make healthcare organizations prime targets for hackers.

]]> 0
Predictive Analytics To Reduce Patient Readmissions Thu, 05 Feb 2015 18:14:07 +0000 Patient readmissions are a big problem in U.S. hospitals and have become an area of focus for the healthcare industry and the Government. Patients that are readmitted to the hospital within 30 days of Predictive Analytics to Reduce Readmissionsbeing discharged increase healthcare costs approximately $17.5 billion annually. Hospitals are investing in predictive analytics solutions to help reduce patient readmissions and reduce overall medical costs. Predictive analytics can be a powerful tool for healthcare organizations not only to reduce patient readmissions but to help with population health management.

Perficient recently worked with a large healthcare system in Ohio to develop and implement a custom readmissions solution that predicts readmissions across all diseases and conditions. To learn more about this innovative solution, Stephanie Banks, Marketing Manager at Perficient, interviewed Senior Solution Architect, Dale Less. Read the interview here.

]]> 0
IoT Not Just An Acronym: A Powerful Force Transforming Healthcare Wed, 21 Jan 2015 13:00:43 +0000 Internet of Things (IoT) is not a new term. Nearly 20 years ago an MIT professor described a world where “things” are connected and able to share data. In healthcare, IoT is not a technology trend on the horizon, it is IoT Not Just An Acronym: A Powerful Force Transforming Healthcarehere today, and having an enormous impact on the healthcare industry.

Ninety percent of all of the world’s data has been generated the last two years and that statistic will be blown away in 2015 and the years to come as the IoT continues to grow. In fact, Gartner, Inc. forecasts that 4.9 billion connected things will be in use in 2015, up 30% from 2014, and will reach 25 billion by 2020. Leveraging the invaluable insights enabled by the connection of these devices is what the Internet of Things is all about.

IoT  is a powerful force transforming the way healthcare organizations do business by allowing them to leverage the cloud to reduce operational costs and generate valuable data-driven insights. IoT starts with the data, devices and services within a healthcare organization including EHRs, claims and financial systems. The data from these various sources is combined with new sources of data like wearable devices and in-home monitors, providing a complete patient view across the entire continuum of care. Healthcare organizations are using the cloud to leverage the IoT to reduce operational costs with predictive maintenance and real-time monitoring of medical devices and to lower readmission rates with predictive insights that identify patients who need additional clinical intervention.

Healthcare organizations that implement a strategy to leverage the Internet of Things will improve efficiencies by spending less time managing processes and systems and more time delivering high-quality and cost-effective patient care. Check out 10 Trends Impacting Healthcare in 2015


]]> 0
4 Reasons Telehealth will Transform Healthcare Thu, 15 Jan 2015 13:00:54 +0000 There has always been value in being able to reach healthcare consumers remotely, however, the fee-for-service model and health plans have not supported it. Rising expenses, increasing number of Accountable Care Organizations, elevated interest in consumer engagement, focus on population health management and a shortage of healthcare providers are all driving telehealth.4 Reasons Telehealth will Transform Healthcare Andrew Watson, MD predicts that 85% of healthcare delivery will occur in the home in the next five to six years.1 Telehealth provides convenience to an increasingly busy healthcare consumer and expands access to care while reducing costs. Healthcare Providers need to be including telehealth in their plans or they will miss out on a big opportunity to attract and retain healthcare consumers. Here are four reasons telehealth will transform healthcare:

An Increasing Need for On Demand Care - In years past on-demand care meant dropping into a retail or walk-in clinic to get checked out or to get a prescription. Today, on-demand care means online, from the comfort of your home, even in your pajamas if you wish. More and more people are preferring to email their provider questions or video chat rather than stopping into a near by clinic.

Healthcare reform has provided insurance to more than 40,000 individuals who do not have a formal source of care, making them prime candidates to use telehealth. Additionally, there continues to be a growing need for primary care physicians, in fact it is estimated by 2020 there will be a shortage of 20,400 primary care physicians.1 Telehealth provides a great opportunity to expand primary care capacity, tackle the physician shortage and provide convenient and affordable care.

Healthcare Consumers Driving Their Care - Healthcare consumers are becoming more savvy with their healthcare in terms of leveraging their resources and directing their own care based on personal judgement. They are more accountable for their care and taking responsibility for their preventative care plans. Telehealth may just be the solution to meet the needs of the new healthcare consumer who is seeking convenience and ease as they juggle their busy lives.

Regulatory Barriers Being Addressed - The regulatory environment continues to change to help knock down barriers that have stood in the way of telehealth in the past. Reimbursement eligibility for telehealth services is expanding geographically and new laws are ensuring that certain virtual visits are reimbursed the same way in-person visits are. In addition to government mandates, professional groups are focusing on setting guidelines for evidence-based telemedicine and insurers are partnering directly with telehealth vendors to provide virtual care.

An Emphasis on Customer Experience & Continuum of Care - Healthcare consumers are  frustrated with the increased time they spend in the waiting room and the lack of time spent with the healthcare provider.  With an emphasis being placed on customer experience healthcare providers are expanding their hours to accommodate for the demand, however, this is not sustainable. Telehealth also provides a channel for delivering healthcare that can bridge the gap and provide care across the entire continuum leading to better outcomes and an overall improved customer experience.

Telehealth engages healthcare consumers, provides valuable insights for population health management and offers an option that addresses rising healthcare costs and healthcare provider shortages. The time for telehealth is now and providers must leverage it to transform their business models, improve care management and tackle rising healthcare costs.

Look for telehealth to have an enormous impact on healthcare in 2015. Both healthcare providers and health plans need to start embracing telehealth. Check out 10 Trends Impacting Healthcare in 2015



1 Healthcare IT News
2 U.S. Department of Health and Human Services


]]> 0
#Tech Imperatives for Health Plans to Enhance Customer Experience Tue, 13 Jan 2015 13:00:21 +0000 Regulations continue to drive changes through the $2.9 trillion dollar healthcare industry, with the goal of transforming the traditional system to improve quality of care and reduce costs. Healthcare customers are #Tech Imperatives for Health Plans to Enhance Customer Experienceseeking price transparency now that they are responsible for a larger portion of the cost of medical services. Health plans must shift their business models to align with an industry that is becoming increasingly competitive and being driven by a more empowered and demanding customer.

Since its inception, the health insurance industry business model has been a B2B operation based on premiums and reimbursements. Today, health insurance organizations are in varying stages of a journey that is transforming them from platforms for purchasing insurance into health management bodies striving to engage their members and provide resources to help them change their health and wellness behaviors. In order to attract new members and retain existing ones, health plan organizations must think like B2C organizations and transform their business models to improve the overall customer experience. They must shift their focus from providing customer service to finding ways to engage their customers.

Health plans must strategically address these technology imperatives, at an enterprise level to enhance the customer experience and succeed in the new world of healthcare:

Digital Strategy - Develop a strong enterprise vision with a road map that utilizes a multichannel enrollment approach (web, mobile, social).

Data Management Strategy – Develop a data management strategy and infrastructure that integrates ALL data, including clinical, and transforms it into actionable, secure and useful insights.

Mobile Strategy – Develop a mobile (mHealth) strategy that embraces mobile applications and leverages them to engage and empower customers.

These technology imperatives must be considered from a strategic perspective in order to meet the true needs of the business.

]]> 0