Women in Technology Articles / Blogs / Perficient

Erin Zapata Champions Dynamic Collaboration in Perficient’s Microsoft Business Unit

Katie Armbruster — Mon, 07 Jul 2025 16:49:53 +0000

Meet Erin Zapata, a Practice Director based in Chicago, Illinois, whose empowering leadership and commitment to professional development have made a difference for Perficient’s Microsoft Business Unit (BU). As a member of Perficient’s Women in Technology (WiT) Employee Resource Group (ERG), Erin is dedicated to creating a supportive and inclusive workplace that fosters meaningful connections. With her exceptional skills in team management and project delivery, she champions client success and encourages a collaborative spirit that inspires those around her.

In this People of Perficient profile, we’ll explore Erin’s expertise, passion for continuous learning, and remarkable career journey over the past 13 years at Perficient.

What is your role? Describe a typical day in the life.

I began my career with Perficient as a Senior Technical Consultant after a decade at a large consulting firm. Over the years, I progressed through various levels. About four years ago, I was promoted to Delivery Director. Most recently, I have taken on the role of Practice Director of Modern Work and Security. At each stage, I felt prepared and empowered to embrace new responsibilities, thanks to the invaluable lessons learned along the way. Every engagement, pursuit, and customer interaction has imparted knowledge that I carry forward into each new initiative.

As a Practice Director, I have a handful of responsibilities in various areas. I work with my team to develop, modify, and execute the strategic vision for our Microsoft Modern Work and Security practices. I support with aligning the vision with business goals and market trends, while monitoring revenue and utilization. I oversee the project delivery of solutions, acting as a point of escalation for both internal and customer issues. From a team management perspective, I provide guidance to a team of skilled directors, consultants, architects, and developers. Lastly, I support pre-sales activities, collaborate with sales and marketing teams, and help pursuit teams through the sales cycle.

How do you explain your job to family, friends, or children?

When asked, “What do you do?” I typically say, “I help our sales organization sell Microsoft solutions, and our team helps our customers roll out Microsoft capabilities like Teams and SharePoint to their organizations.”

Whether big or small, how do you make a difference for our clients, colleagues, communities, or teams?

One of the most rewarding aspects of my role is fostering an environment where my team members can thrive. I am committed to ensuring that they are engaged in meaningful and enjoyable work, feel valued for their contributions, and receive the support they need to succeed. Their well-being and professional satisfaction are paramount, and I am dedicated to being their advocate.

What are your proudest accomplishments, personally and professionally? Any milestone moments at Perficient?

Personally, my greatest achievement is undoubtedly my children, of whom I am immensely proud. Family is always my top priority, and their well-being and happiness are essential.

Professionally, my most significant achievement was the successful delivery of an application for an exceptionally challenging project with 86 consultants in 11 different BUs. I am incredibly proud of our consultants for going live with this application. It was a remarkable demonstration of Perficient’s collaboration and dedication, which showcased our commitment to excellence even in the face of daunting circumstances.

With Perficient’s mission statement in mind, why do we obsess over outcomes?

Our mission to obsess over client outcomes is rooted in our commitment to excellence and our belief that our clients’ success is our success.

What motivates you in your daily work?

I am inspired by the talent of our team and the collaborative environment we foster. The challenge of solving our customers’ complex problems keeps me engaged and passionate about what we’re accomplishing together. Knowing that our efforts make a meaningful difference for our clients drives my commitment each day.

What has your experience at Perficient taught you?

My experience at Perficient has taught me many valuable lessons, but two stand out. First, the importance of fostering a collaborative work environment where every team member feels valued and empowered, creating a positive workplace experience. Second, navigating complex challenges has taught me the significance of adaptability and maintaining a positive mindset.

What advice would you give to colleagues who are starting their career with Perficient?

My advice for new colleagues is to embrace continuous learning, stay curious, and ask questions. No one knows everything, and there are so many wonderful, bright people to learn from at Perficient who will help you grow in your career.

Why are you #ProudlyPerficient?

I am #ProudlyPerficient because of our commitment to excellence and innovation, as well as the amazing people I work with who keep me motivated and positive. I stay here because I feel supported by my leadership, and my colleagues are invested in my growth.

LEARN MORE: Perficient Fosters Growth for Everyone

What’s something surprising people might not know about you or your background?

Many years ago, I was a nationally ranked figure skater.

What are you passionate about outside of work?

Outside of work, I am passionate about family and community. Right now, our family focus revolves around academics and sports. My sons play multiple sports, and my husband dedicates his time to serving on the board of a community youth sports organization and coaching our boys’ football teams. I love watching them play, be part of a team, thrive in school, and actively participate in our community. I make it a priority to never miss my kids’ sporting or school events. Being there for them is critical to achieving and feeling that work-life balance.

SEE MORE PEOPLE OF PERFICIENT

It’s no secret our success is because of our people. No matter the technology or time zone, our colleagues are committed to delivering innovative, end-to-end digital solutions for the world’s biggest brands, and we bring a collaborative spirit to every interaction. We’re always seeking the best and brightest to work with us. Join our team and experience a culture that challenges, champions, and celebrates our people.

Learn more about what it’s like to work at Perficient at our Careers page. See open jobs or join our talent community for career tips, job openings, company updates, and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, X, Facebook, and Instagram.

Spotlighting Trailblazers in Tech: Three Perficient Leaders Honored As 2025 CRN Women of the Channel

Madison Ripson — Mon, 02 Jun 2025 15:53:16 +0000

Perficient’s success as a global digital consultancy is driven by the dedication, expertise, and leadership of our people. Recognizing those who make a meaningful difference in the technology space is important, and today, we’re proud to celebrate three colleagues who have recently been named to CRN’s prestigious 2025 Women of the Channel list!

CRN, a brand of The Channel Company, annually highlights influential women in technology who accelerate strategic growth for our partners in the channel, inspire change across industries and functions, and achieve significant impact around the globe.

Congratulations to Liza Sisler, Kyla Faust, and Rachel Jones, for their esteemed achievement as Women of the Channel, which speaks to their commitment to strengthening Perficient’s presence in the channel, fostering leadership and inclusion in the tech industry, and boldly advancing our business. Continue reading to learn more about their unique contributions and how they are paving the way for our partners’ success.

Celebrating Liza Sisler, Global Director of Partner Marketing, Alliances and Programs

With more than 25 years of experience in the technology consulting industry, and 15 years in leadership positions, Liza Sisler brings a wealth of expertise to her role as Director for our global partner and alliances programs. She leads a talented team of approximately 16 colleagues focused on alliance management, partner marketing, and partner programs support. Our colleagues collaborate with Perficient’s strategic partners to deliver innovative solutions that help clients accelerate time to market, enhance consumer experiences, and stay ahead of the competition.

“Maintaining mutually beneficial relationships with our partners is a critical component of Perficient’s business, and I take pride in leading this team of exceptional colleagues tasked with executing this challenge,” said Liza. “Having a centralized partner team allows us to quickly respond to partner needs, and enables us to pivot as market conditions and priorities change especially as we enter an AI-first era. This agility helps us quickly launch new partner offers and compelling events, enhancing our relationships with partners who may not be able to adapt as rapidly.”

Under Liza’s leadership, our partner program has evolved to prioritize high-impact relationships backed by executive alignment and shared business goals. Perficient’s four-pillar approach spans alliance management, partner-programs support, channel marketing, and field marketing. Beyond strategy, Liza fosters a collaborative, growth-oriented environment that not only supports career development for her team but also strengthens Perficient’s ability to deliver value through trusted, mutually beneficial partnerships.

“The environment we’ve created allows us to grow colleagues’ careers and foster a sense of community where colleagues can share and learn from each other,” said Liza. “I built out the team to streamline our approach, focusing on activities that most effectively drive our business forward while keeping partner imperatives front and center. This included facilitating standardized plans, approach, enablement, and best practices. Additionally, I developed new engagement models to track partner engagement, taking a data-driven, long-term approach to engagement and loyalty programs.”

In addition, Liza also made CRN’s Power 80 Solution Provider list, which recognizes remarkable leaders who develop innovative strategies that enhance business outcomes for their solution provider organizations and drive success across the entire channel ecosystem.

Celebrating Kyla Faust, Alliance Manager

Kyla Faust is a dynamic alliance manager supporting Perficient’s partner marketing team, where she plays a pivotal role in advancing strategic partnerships that drive innovation and deliver measurable business outcomes. With a background in sales and a proven track record of exceeding business goals, Kyla brings a unique blend of expertise, relationship-building, and strategic vision to her role.

As a New Jersey native, Kyla brings a strong sense of community and collaboration to everything she does. Her approach is grounded in authenticity and driven by results, whether she’s building strategic alliances, mentoring colleagues, or helping Perficient stay ahead in a competitive market. Kyla’s leadership extends beyond partnerships. As co-lead of the marketing and communications committee for Perficient’s Women in Technology Employee Resource Group (ERG), she champions diversity and inclusion by creating a supportive and empowering environment for women across the organization.

“Over the past year, I personally forged impactful partnerships, initiated first-time innovative partner events, and secured inclusion in exclusive pilot programs,” said Kyla. “These efforts strengthened my relationships with key stakeholders, showcased my ability to drive collaboration, and highlighted my leadership in aligning partner goals with strategic business objectives.”

Through her dedication, creativity, and people-centered leadership skills, Kyla continues to make a lasting impact on Perficient’s channel business and its broader culture. She is not only helping to shape the future of partner engagement but also setting a powerful example of what it means to lead with purpose. Kyla received her first-ever Women of the Channel Award in 2024, which was a milestone moment that showcased her unique contributions and further established her presence in the industry. She believes that the key to Perficient’s success in 2025 lies in solidifying our position as the go-to partner for our strategic alliances.

“My focus is on strengthening our differentiation in the market by demonstrating our unparalleled expertise, innovative solutions, and ability to deliver value at scale,” said Kyla. “I am committed to fostering deep, collaborative relationships with our partners, ensuring they experience consistent, exceptional support that drives mutual success. By amplifying our joint marketing efforts, aligning strategically on go-to-market initiatives, and creating clear pathways for collaboration, I aim to boost visibility and accelerate revenue growth across the channel.”

Celebrating Rachel Jones, Enterprise Alliance Manager

Rachel Jones is a results-driven sales specialist with a decade of experience in technology sales, including seven years specializing in the public cloud space. Her deep understanding of customer needs and ability to build strong, strategic relationships has made her a key player in advancing Perficient’s cloud partnerships and driving business growth.

In 2024, Rachel played a pivotal role in expanding Perficient’s AWS practice, significantly increasing annual recurring revenue and strengthening relationships with AWS account managers, partner sales teams, and leaders. Her efforts led to an executive alignment that secured Perficient’s first-ever sponsorship of AWS re:Invent. This milestone not only elevated Perficient’s visibility, but also opened doors to exclusive opportunities, including presence at an invite-only Partner Executive Summit. Rachel also made major strides with Google Cloud Platform (GCP), helping to secure net-new logo bookings and workshops. 

“Throughout my career, I have successfully negotiated multi-million-dollar technology contracts, ensuring that customers receive the best value and support for their investment,” said Rachel. “I thrive on building strong partnerships and fostering collaboration, which enables me to effectively advise customers on their cloud journeys. My commitment to continuous learning and staying updated on industry and partner trends allow me to deliver insights that empower customers to leverage cloud technologies effectively.”

Her passion for alliances and commitment to fostering collaboration between sales and channel teams has been instrumental in these achievements. By staying ahead of market trends, particularly in the rapidly evolving Generative AI space, Rachel has helped ensure Perficient remains a trusted, forward-thinking partner for AWS. Through Rachel’s strategic mindset and dedication to innovation, she continues to be a driving force behind Perficient’s cloud success.

“I always make time for customers and partners facing urgent challenges,” said Rachel. “Whether it’s troubleshooting a critical issue or providing guidance on a tight deadline, I prioritize their needs. I believe that timely support fosters trust and strengthens relationships. I see these interactions as opportunities to demonstrate my dedication to their success and build lasting partnerships that contribute to a positive work environment.”

Driving Innovation and Strategy for Our Global Partners

Technology is constantly evolving, and the leaders who propel innovation and growth within the channel play a crucial role in shaping the future of the tech industry. Our colleagues’ CRN Women of the Channel recognition pays tribute to those who shatter boundaries, foster an environment that embraces cross-team collaboration, and build a brighter future for the next generation of innovators.

With colleagues located worldwide, our diverse array of thought leadership and strategic skillsets sets Perficient apart. No matter the location, we’re committed to obsessing over outcomes for our clients, partners, and business.

To read more about other leaders who received this recognition, and to see Liza, Kyla, and Rachel highlighted, explore CRN’s website. This is a tremendous achievement, and we’re proud of our colleagues for their dedication to making a difference within the partner channel.

READY TO GROW YOUR CAREER? 

Visit our Careers page to see career opportunities and more! 

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, X, Facebook, TikTok, and Instagram. 

Perficient Wins EX Impact Award for Diversity, Equity, Inclusion, and Belonging

Madison Ripson — Wed, 16 Apr 2025 15:59:18 +0000

With more than 7,000 colleagues spanning technologies and time zones, Perficient constantly pursues progress centered around Diversity, Equity, Inclusion, and Belonging (DEIB). The feedback our colleagues share through Perficient’s annual Employee Engagement Survey provides insight into the colleague experience that helps us continue to build an award-winning culture where everyone can thrive. Perficient partners with Perceptyx, an independent analytics firm, to facilitate the survey and ensure actionable, transparent insights.

Each year, Perceptyx hosts the EX Impact Awards to honor organizations that leverage its platform to uncover critical insights, take meaningful action, and elevate the colleague experience. We’re thrilled to announce that Perficient was recently recognized with a 2025 EX Impact Award in the Diversity, Equity, Inclusion, and Belonging (DEIB) category.

Our recognition underscores Perficient’s success in transforming feedback into impactful initiatives that resonate across its global workforce, and our dedication to fostering a workplace where every colleague feels heard, valued, and supported.

To celebrate this incredible achievement, Perceptyx hosted a virtual panel discussion on Tuesday, April 15, featuring representatives from global companies who received a 2025 EX Impact Award. Our colleague, Felipe Garzon Correa, talent development specialist, Colombia, participated as a panel member, sharing how Perficient uncovered key insights and accelerated growth for our colleagues through our Employee Resource Groups (ERGs).

“Our ERGs reflect the incredible sense of belonging of our global Perficient family, but at their core, it’s all about our people, people who are making a difference in their communities and across borders every day,” said Felipe Garzon Correa, Talent Development Specialist, Colombia. “Together, we’re not just a company; we’re a worldwide network united by impact, driven by outcomes, and committed to shaping a brighter future for everyone.”

Empowering Colleague Growth and Development Through Perficient’s ERGs

Progress begins with commitment, and Perficient is dedicated to promoting women in technology, partnering with diverse suppliers, celebrating multicultural learning, paying it forward to global communities, and maintaining a zero-tolerance policy. Multicultural competency and understanding are critical to Perficient’s mission to shatter boundaries and forge a bright future where all voices are heard.

With colleagues located around the world, our people bring knowledgeable insights and dynamic mindsets to the table. We channel these strengths through our five ERGs, which foster a positive workplace culture, create opportunities for networking and connection, and enable mentorship and career development. Perficient taps into essential feedback from annual engagement surveys and ERGs to hear new ideas, understand diverse perspectives, and amplify key stories that drive engagement.

Through our ERGs, colleagues can build meaningful relationships with others who have similar interests, such as social responsibility, health and well-being, environmental sustainability, and raising awareness for meaningful causes. These inclusive and collaborative communities offer a platform for professional development that celebrates individual voices and drives impactful initiatives.

Building Community and Networking: Perficient’s Women in Technology (WiT) ERG

Perficient’s Women in Technology (WiT) ERG is an active and passionate community where women and their allies can share ideas, find resources, and support fellow colleagues. This ERG helps promote career and educational growth for women by fostering meaningful connections with experts in the field. Recognizing the critical issue of gender equity in technology, WiT has launched initiatives like mentorship programs, career panels, networking opportunities, dedicated chapters in India and Latin America, and internal campaigns designed to empower women and propel their careers forward.

By fostering professional development and building a network of support, WiT inspires women to thrive in their careers and contribute to greater equity in the tech industry. Elisha Goldman, Director, Product Development, is a co-chair of the WiT ERG, and recently shared more about her experience.

“Leading this group adds some much-needed energy back into my life every day as these amazing women and their allies work together to create events, mentorship opportunities, and network with each other to grow their careers and make the possibilities limitless.” – Elisha Goldman, Director, Product Development

Prioritizing Well-Being: Perficient’s LiveWell ERG

Perficient’s LiveWell ERG supports colleagues in achieving better overall well-being across three key areas: health, relationships, and finance. Acknowledging the challenges of balancing mental, physical, and emotional well-being, LiveWell offers evidence-based resources and activities that empower colleagues to prioritize their health.

By participating in our LiveWell ERG, colleagues can find balance and thrive personally and professionally through a supportive community focused on overall well-being. Most recently, Perficient’s LiveWell ERG organized its first Global Wellness Challenge with a mission to foster healthy habits and lifestyle choices across our global offices. Colleagues from around the world participated in a friendly competition by completing wellness activities that supported their well-being.

Through the LiveWell ERG, colleagues can spread awareness in support of Mental Health Awareness Month. During May, members of the ERG will encourage open dialogue about mental health and promote available resources.

“Everyone’s wellness journey is different and at different stages,” said Adam Reichwein, Associate Marketing Manager, Corporate Marketing, and LiveWell ERG committee leader. “We just hope to continue fostering a community that people can go to for insights, share updates, or even struggles as they build toward their end goal.”

Advocating for Inclusion: Perficient’s PRISM ERG

Perficient’s PRISM ERG has a mission to empower the LGBTQ+ community and its allies through community building and education, advancing inclusive business practices, and fostering a supportive environment. Standing for Pride, Raising awareness, Involvement, Support, and Mentoring, PRISM creates a space where LGBTQ+ colleagues and allies can be their authentic selves. Formerly known as Pride@Perficient, Perficient’s PRISM ERG began as a grassroots effort and is now a bolstering community that drives visibility and connection.

“PRISM has quickly become a cherished space for our LGBTQ+ colleagues and allies,” said Ed Hoffman, Senior Vice President and PRISM Executive Sponsor. “The ERG connects colleagues beyond geographic and organizational boundaries, enabling networking and innovation. Perficient supports its ERGs in drawing colleagues together based on their interests and shared experiences so our workforce can connect on a more meaningful level.”

Our PRISM ERG contributes to an environment where all voices are heard and celebrated by fostering a culture of inclusion and understanding. Since becoming an ERG, PRISM has hosted a variety of events, including a monthly film club that focuses on LGBTQ+ topics and themes, an educational forum on using gender pronouns in the professional world, and a festive showcase of how colleagues celebrate Pride Month across the globe. Through educational sessions, community engagement, and advocacy-focused events, PRISM aims to reduce stigma and foster understanding, ensuring that everyone feels valued and supported. Since launching as an official ERG in 2024, membership has increased by 25 percent.

Making a Difference in Our Global Communities: Perficient’s Giving ERG

Perficient’s Giving ERG inspires action and generosity, while capturing the time, talent, and treasure our colleagues commit to helping those in need and building a better world. By joining the Giving ERG, Perficient colleagues are encouraged to make an impact on the world through community engagement such as volunteering, fundraising, and advancing charitable initiatives.

“Joining the Perficient Giving ERG has truly broadened my perspective on global causes and needs,” said Dan Dunsworth, Senior Project Manager, St. Louis. “It’s also shown me how deeply our colleagues care and are eager to make a difference. Listening to my coworkers share their experiences at our Giving ERG events is always uplifting.”

The Giving ERG empowers colleagues to create lasting change while fostering personal and professional growth through acts of service. Katie Burwell, Senior Talent Acquisition Specialist, Corporate Talent Acquisition, decided to get more involved with Perficient’s Giving ERG by joining the Marketing and Communications committee. “I’ve made the choice to be more involved and go above,” said Katie. “I want to make a difference in the way we work, support others, and contribute to our shared goals. That kind of commitment takes extra effort, but it’s worth it when you know you’re building something greater than yourself.”

With offices around the world, the Giving ERG provides opportunities for all colleagues to make the world a better place.

- Perficient Gives Global Grants Program is a global program where colleagues nominate charities aligned with Perficient’s giving pillars to receive donations. Since launching in 2024, Perficient has donated a total of $50,000 to 10 charities.
- Hunger Action Month is a global campaign to fight food insecurity, where Perficient and our colleagues recently donated more than 11,000 pounds of food and 46,000 meals to local food banks.

By highlighting colleague-driven efforts to tackle pressing social issues, such as food insecurity, advancing STEM education, and improving health equity, Perficient’s Giving ERG is cultivating a culture of compassion and social impact throughout our global company.

Celebrating Diversity: Perficient’s Cultural Connections ERG

Perficient’s Cultural Connections ERG takes colleagues on a journey of exploring, understanding, advancing, and celebrating cultural differences. With a diverse global workforce, this ERG celebrates multiculturalism and promotes cultural integration. Since launching in 2023, the Cultural Connections ERG has hosted events that fostered stronger bonds through education and a deep appreciation for the cultures found across Perficient’s offices.

Through the Cultural Connections ERG’s focus on providing education and fostering allyship, Perficient is ensuring that all voices are heard and valued. Our Cultural Connections ERG enriches the Perficient community, promotes an environment where cultural differences are celebrated, and strengthens the collaborative spirit across global teams.

Forging the Future for Our Colleagues Through Diversity and Growth for Everyone

Perficient’s ERGs are more than communities, they serve as unique opportunities for professional and personal growth. Through our ERGs, colleagues have access to mentorship, networking, skill-building initiatives, and leadership opportunities. This helps colleagues thrive in their careers while connecting with others who share their passions. These groups provide a safe space for our colleagues to amplify their voices, contribute to meaningful initiatives, and shape Perficient’s inclusive culture.

Perficient is creating an award-winning culture that embraces diversity and drives meaningful change that resonates across different countries around the world. Our 2025 EX Impact Award recognition is a testament to our impactful ERG strategy, DEIB initiatives, and inclusive company culture. Every voice has the power to inspire change. Whether you’re a current colleague or considering joining Perficient, our ERGs offer a platform to grow, connect, and make a lasting impact. Together, Perficient is creating a brighter future and building a culture that challenges, champions, and celebrates our people.

READY TO GROW YOUR CAREER?

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, X, Facebook, TikTok, and Instagram.

Balance Like a Pro: How to Prioritize and Stay in Control, a Conversation with Lina Jaramillo

María Cortázar Ortigoza — Wed, 05 Feb 2025 14:04:39 +0000

In today’s fast-paced world, achieving balance in life often feels like an elusive goal. We find ourselves juggling multiple responsibilities—work, family, relationships, and personal growth—while constantly seeking a sense of stability. To explore this topic, we had an insightful conversation with Lina Jaramillo, General Manager for Perficient in Colombia, who shared her perspective on balance, emotional intelligence, and the power of clear communication.

Redefining Balance: It’s Not About Splitting Time Equally

One of the key takeaways from our conversation with Lina was her refreshing perspective on balance. She emphasized that balance is not about dedicating equal amounts of time to every aspect of life but rather investing the necessary time in each area when it matters the most. Instead of feeling overwhelmed when things seem out of sync, we should step back and reflect: What is truly happening right now? What needs my attention the most?

Sometimes, we fail to set clear expectations with others regarding what they can and cannot expect from us. Lina highlighted how openly communicating our priorities allows us to create a sense of harmony, even in chaotic situations. Whether it’s family, work, or personal well-being, being transparent with those around us can help ease stress and prevent misunderstandings.

Emotional Intelligence: The Key to Managing Priorities

A significant part of maintaining balance comes down to emotional intelligence—the ability to recognize, understand, and manage our emotions effectively. Lina pointed out that women, in particular, have a strong sense of foresight, which can be a powerful tool if used correctly. However, this same foresight can sometimes lead to unnecessary anxiety or overthinking. The key is to develop emotional intelligence to prevent emotions from becoming overwhelming obstacles.

Lina shared a deeply personal experience about supporting her family through a difficult time when her brother was ill. She found herself being the pillar for everyone around her. During this period, she realized the importance of setting clear expectations with her work, her partner, and even her son. Communicating openly about her priorities allowed her to navigate a challenging situation without feeling completely overwhelmed.

Her experience underscores a crucial lesson: balance isn’t static. There will be moments when work requires more attention and others when family must come first. The important thing is to acknowledge these shifts and communicate them effectively to those around us.

The Power of Clear Communication

One of the most striking points Lina made was the impact of clear and proactive communication. She shared an example from a book (possibly The 7 Habits of Highly Effective People) where a man faced a dilemma between prioritizing an important work project and celebrating his anniversary with his wife. The lesson? If both his employer and his wife had a clear understanding of his priorities beforehand, making that decision would have been much easier.

Lina emphasized that when we clearly define our priorities and communicate them to the people around us—whether at work or in personal relationships—it removes unnecessary stress. Instead of constantly feeling torn between obligations, we can stand firm in our decisions, knowing that those around us understand our commitments. This alignment creates trust, reduces guilt, and leads to a more harmonious life.

Developing Emotional Intelligence: A Lifelong Journey

Emotional intelligence is not something we are simply born with—it is a skill that we can develop through practice, education, and self-awareness. Lina pointed out that, unlike IQ, which remains relatively stable, emotional intelligence can be cultivated through deliberate effort.

This development requires:

Self-awareness: Understanding our emotions and their triggers.

Self-regulation: Managing our emotions effectively instead of letting them control us.

Empathy: Recognizing and understanding the emotions of others.

Communication: Expressing our needs and expectations clearly.

Lina also highlighted the importance of taking care of our physical and mental well-being as part of emotional intelligence. Getting enough sleep, exercising, and setting aside time for self-care are essential habits that contribute to a balanced life. Our bodies and minds are interconnected—when we neglect one, the other suffers as well.

Final Thoughts: Achieving Balance Through Awareness and Communication

Our conversation with Lina Jaramillo offered valuable insights into finding balance in a world that constantly demands our attention. The key takeaway? Balance is not about dividing our time equally but about investing our energy where it is needed most at any given moment. Through emotional intelligence, clear communication, and self-awareness, we can navigate life’s challenges with greater ease and confidence.

By defining our priorities, being transparent with those around us, and actively developing our emotional intelligence, we can create a more fulfilling and harmonious life. The journey to balance is ongoing, but with the right mindset and strategies, it is entirely achievable.

This insightful conversation with Lina Jaramillo was a Women in Tech LATAM initiative. We are dedicated to fostering a supportive community where women can connect, learn, and grow together.

Stay Safe Online – Cybersecurity Awareness Session by WIT India

Dhivya Bharathi — Tue, 21 Jan 2025 09:14:45 +0000

It’s a need of the hour and the topic of discussion – How to stay safe online. Promptly, Cybersecurity Awareness session was hosted by WIT, India. The speaker of the day is Sanjana Rathi, Cyber security specialist. She shared her wisdom on Cybercrimes, preventive measures and practical solutions to the problems.
In this blog the victim is called Mr. David and Scamster/Predator is called Goliath.

The mobile number magic
We tend to be free with our Phone number and basic details and while billing in a hotel, service provider, coupons for Free raffles, we tend to share the number for free without thinking much on the consequences. There are no proper policies with the application to guard our data and hence it gets leaked to the predators who are waiting for an opportunity to prey on us.

Call forwarding scam:
Mr. David was approached by Goliath asking him to dial few numbers and at that time David was unaware, call forwarding would be activated in his mobile and his data would be stolen, As the call forwarding is activated in his mobile and Goliath used WhatsApp for Business installed newly in his phone and messaged his contacts asking for money. Few people got scammed and others reached out to this Mr. Dávid and only then he was aware he and his friends were under cyberattack.

Cyber security:
“Cyber security is about being aware and takes lots of practice to stay safe from Scammers”.
There are lot of challenges in the digital era. We tend to agree to Application license without going through the documentation granting them access for our personal data such as Contacts, Photos, location and much more.

Types of Cyberthreats:
Cyber threats are classified majorly into four categories.
• Malware
• Phishing
• Ransomware
• DDos attacks

Phishing:
Goliath uses social engineering tactics to send you link, we are prompted to download link/ respond to a mail or pay our utility bills using the link. Once we click it by mistake, we would be routed to a fake website asking us for our bank details and we would be scammed.

Voice cloning/Face cloning in Ransomware:
Cyber Crime tools using AI, Metaverse – predators use Voice cloning/Face cloning asking for money transfer. A businessman’s secretary was asked by a man pretending to be his boss asking for money transfer through voice call. The secretary was vigilant and as the ransomware amount was huge. He did reach out to his boss and found out it was a fake Request. If at all he wasn’t careful, they would have got scammed.

Data Hygiene:
Data Hygiene is important while we look out to buy new electronic devices and haul away the older ones. Some of the suggestions to be practiced are,

Get a phone/system from a credible source.
For Important data, have cloud storage and backup.
Reg the Disposal of the data regarding the resell of phone, degaussing of data must be done to erase/dispose the data in the Mobiles/Systems.
Cyber criminals make use of E-waste from foreign nations. They look in for the Recycle bin of the systems for data.
Always be cautious and verify before taking a step for transaction.

UPI Fraud:
• RBI regulations – on the first transaction, Report the crime on time by calling 1093 (Cybercrime helpline) – 4 hours within the incident and contacted the bank to freeze the account. Report to the ombudsman. It’s likely the bank has to refund the amount.
“Scamsters fuel on the fear of the Victim to prey on them”

Digital Arrest:
The recent day scam is as follows, At midnight, Mr. David got a call from Goliath impersonating that he is a Customs officer calling to say that Mr. David has sent a Package which contains a Illegal item distant nation. The call gets connected to the Police Commissioner where they asked Mr. David is enquired on video call and team member of Goliath’s impersonate as police commissioner with the whole setup uniform and background and prey on the fear of David.

Mr. David is asked to Withdraw a huge amount of money from the bank. The bank employees found Mr. David acting weird and trying to close a huge amount of his savings in short notice. Meanwhile Goliath’s team would stay on call while Mr. David was at the bank. After multiple counselling by Banker and his trustworthy nature, David agreed that he was victimized and hence the scam is avoided.

Cyber security measures at Perficient:
ISMS awareness month is celebrated every year with various interesting games in order to educate and make us aware on the Domain spooking, different threats and solutions, Various mails been shared to us regarding the Do’s and Don’ts of using Perficient email and password management.

Conclusion:
With the advancement in AI, metaverse and Technology, Team of Goliaths comes up with various scams. They even use books like How to win friends and influence people by Dale Carenidge in order to trick people in liking them and to eventually scam them. We cannot eradicate cybercrimes completely. The best thing we can do is be aware of the ongoing scams and follow the safe practices in daily life. Staying cautious and vigilant and best practices will save us from cybercrime.

Neha Pasi Leads Global Development for Perficient’s Sitecore Team with Precision and Passion

Madison Ripson — Mon, 13 Jan 2025 16:06:13 +0000

Meet Neha Pasi, a lead technical consultant based in Nagpur, India, whose exceptional contributions, agility, precision, and guidance have set an example for her Sitecore development teams. Neha embraces Growth for Everyone and continuously strives to further her knowledge by taking courses, earning certifications, and applying new concepts to improve processes.

She embodies Perficient’s core values by consistently going above and beyond to mentor new colleagues and share her knowledge. In honor of this, Neha received recognition as a Perficient 2024 Excellence Award recipient, one of Perficient’s highest achievements. Continue reading to learn more about Neha’s responsibilities, career advice, and how she is enhancing Perficient’s Sitecore practice while embracing a culture of continuous learning and collaboration.

What is your role? Describe a typical day in the life.

As a Lead Technical Consultant, I work on Sitecore development projects blending hands-on development, technical leadership, team management, mentoring, and collaboration. My typical day starts with a cup of hot black coffee and stand-up meetings with team members to align on progress, plan the day, and address any blockers.

Anurag Shivhare and Neha at Nagpur GDC.

Alongside guiding my team, I actively engage in development. Whether building features based on requirements, creating custom modules, or resolving critical issues, I’m committed to ensuring smooth, scalable implementations. Coding is a significant part of my role, and I oversee the technical aspects through code reviews, troubleshooting, and solution design to maintain high-quality deliverables. I collaborate closely with project team members to ensure seamless coordination. I also work with senior colleagues and experts, constantly learning from them to enhance my skills. Since our projects often involve international teams, I regularly work with people from different cities and countries to meet shared objectives.

Beyond project responsibilities, I actively engage in Sitecore BU-level and office activities, such as conducting interviews, leading knowledge-sharing sessions, and participating in fun activities that foster both personal growth and team spirit.

Whether big or small, how do you make a difference for our clients, colleagues, communities, or teams?

For clients, I ensure the website features we build through Sitecore not only meet requirements but also provide scalable and innovative solutions to enhance the digital presence and business value. I actively identify and address challenges, suggest improvements, and guide my team to deliver high-quality features on time, building trust and long-term partnerships with clients.

For colleagues and my team, I foster a supportive and collaborative work environment. I mentor team members, help them navigate technical challenges, and ensure workloads are well-balanced. I also encourage continuous learning and professional growth, helping them stay updated with the latest technologies and best practices. Additionally, I am actively involved in the Women in Technology Employee Resource Group, organizing sessions on topics related to women’s empowerment and general professional growth.

Within the community, I run the Sitecore User Group Nagpur with three other colleagues where we conduct monthly technical sessions to share knowledge and foster learning around Sitecore.

What are your proudest accomplishments, personally and professionally? Any milestone moments at Perficient?

Neha and Mahima presenting at SUGCON 2024.

In 2017, I started my career with Perficient as an intern after graduating from college. Perficient has played a pivotal role in shaping the professional I am today. All the technology skills I’ve developed have stemmed from the projects I’ve tackled and the talented people I’ve collaborated with. This journey from intern to Lead Technical Consultant has been both rewarding and gratifying, filled with valuable learning experiences every step of the way.

One of my proudest accomplishments has been speaking at two Sitecore User Group Conferences India (SUGCON) in 2023 and 2024 alongside my colleague and mentor. It was a thrilling experience that allowed me to share knowledge with the community, connect with other experts, and represent Perficient in the Indian Sitecore community.

I have also earned three Sitecore certifications: .NET 10 Developer, XM Cloud, and OrderCloud Developer. This strengthened my technical expertise and enabled me to take on more complex challenges. A particularly proud moment was being recognized as a Perficient 2024 Excellence Award winner, a huge honor that acknowledged my hard work and contributions.

What has your experience at Perficient taught you?

I’ve learned the power of continuous learning. A large part of my job is staying updated on new technologies and trends. I spend time exploring new tools, attending training sessions, and earning certifications.

Neha and colleagues at SUGCON 2024.

One of the most rewarding parts is showing my family and friends the websites or features I’ve worked on. Seeing their excitement and appreciation makes all the effort feel truly worthwhile, and it’s a great way to share the impact of my work with them. The emphasis on professional development, including obtaining certifications and attending training sessions, has reinforced the importance of staying current in a rapidly evolving industry.

Learn More: Perficient Encourages Our Colleagues’ Professional Development

I appreciate the value of collaboration and teamwork. Working alongside talented colleagues has shown me that diverse perspectives lead to innovative and quality solutions. I’ve also realized that there’s nothing you cannot achieve with determination and the right support. This belief has motivated me to set ambitious goals and strive for excellence, knowing that I have the resources and people around me to help turn those goals into reality.

What advice would you give to colleagues who are starting their career with Perficient?

Neha celebrating International Women’s Day!

Perficient is truly one of the best companies to launch your professional journey. You’ll find ample visibility and support, which are crucial for your growth. The recognition you receive for your contributions is motivating, there are various opportunities for learning and advancement, and the culture here is amazing.

Our colleagues would do everything in their capacity to help you navigate challenges and succeed. Take advantage of the resources available to you, seek mentorship, and don’t hesitate to ask questions. Embrace every opportunity to learn and grow — it’s a foundation that will serve you well throughout your career.

Why are you #ProudlyPerficient?

Perficient’s People Promise is why I’m #ProudlyPerficient. We are challenged with new opportunities, supported through obstacles, endorsed and championed for our skills, and all our small and big wins are acknowledged and celebrated. Each of these elements contributes to a positive and fulfilling work environment that motivates me every day.

Perficient’s Women in Technology India Committee

What keeps me at Perficient is everything the company embodies and stands for. It’s the people, culture, support, opportunities, and growth that make me want to continue my journey here. I’m continually amazed by the truly talented colleagues I collaborate with daily. Even though I haven’t met my U.S. colleagues in person, they are exceptionally supportive, amiable, and personable, fostering a strong sense of understanding, respect, and value in our interactions.

With Perficient’s mission statement in mind, how do you shatter boundaries?

I shatter boundaries by continuously challenging myself to grow, both personally and professionally. My journey at Perficient reflects a commitment to taking on new challenges, acquiring new skills, and stepping out of my comfort zone.

I break barriers by balancing both technical and team management responsibilities when leading Sitecore projects. I believe that no goal is unattainable, which keeps me striving to advance while also exploring opportunities to work on-site and gain international experience.

Shattering boundaries isn’t just about individual success — it’s about empowering others, recognizing achievements, and celebrating collective wins. The supportive, inclusive culture of Perficient fuels my growth and allows me to lead by example.

What are you passionate about outside of work?

Meet Neha’s dog, Cooper!

Outside of work, I focus on things that add meaning and balance to my life. Staying fit is important to me, and I’m very particular about maintaining a healthy diet. It’s something I actively work on to feel my best physically and mentally.

Recently, I adopted a dog, which has been an incredibly rewarding experience. Spending time with him has quickly become one of my favorite things to do. Whether it’s taking him for walks or just enjoying his company at home, my dog brings a lot of joy and calm to my everyday routine. Taking care of him has also helped me unwind, while adding a new sense of responsibility and happiness to my life.

SEE MORE PEOPLE OF PERFICIENT

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient  and connect with us on LinkedIn,   YouTube, Twitter,   Facebook,  TikTok, and Instagram.

Malvika Malviya’s Experience With Perficient’s People-First Culture

Carolyn Kroupa — Mon, 30 Dec 2024 17:54:54 +0000

Perficient takes pride in its people and believes each colleague makes a difference in shaping our success. Every colleague brings a unique perspective to our organization, which is why Perficient promises to challenge, champion, and celebrate every colleague.

Malvika Malviya is a lead technical consultant based in Nagpur, India, and she has experienced first-hand how Perficient prioritizes colleagues and fosters a collaborative work environment. Continue reading to learn more about her Perficient colleague experience, including her involvement with the Agile Steering Committee India (ASCI) and Women in Technology Employee Resource Group (WiT ERG).

When did you join Perficient, and what is your role?

I joined Perficient in 2020 as a technical consultant. I was then promoted to a senior technical consultant and have since advanced to a lead technical consultant role. I am part of a very bright commerce team and serve as an HCL Commerce backend developer for a leading equipment manufacturing client.

Learn More: Perficient’s Expertise in Commerce

How do you explain your job to family, friends, or children?

I explain my job by showing them web applications and describing how they function. I use ecommerce websites that they are already familiar with to help illustrate multiple functionalities, which is a key part of my role as a developer.

Whether big or small, how do you make a difference for our clients, colleagues, communities, or teams?

I am a small fish in a big, diverse, and talented pond of colleagues. I am dedicated to my work commitments and take a communicative approach with all of my tasks. I focus on the end-goal of projects, which keeps me motivated.

See More: Perficient Colleagues Make a Difference

What are your proudest accomplishments, personally and professionally? Any milestone moments at Perficient?

I am a member of the WiT ERG, and it’s a very refreshing experience. My proudest accomplishment is when I participated as a speaker during one of the growth panels. I was a panelist alongside my fellow Perficient colleagues, which made for an enjoyable and enlightening event.

Read More: Women in Tech at Perficient

I am also proud to be an active team member of the Agile Steering Committee in India. I’ve been involved with the committee since it was formed, and it has been a rewarding experience to watch the community grow and flourish.

Read More: Perficient’s Agile Community

What has your experience at Perficient taught you?

I have learned that empathetic listening is one of the most important qualities a person can have, both professionally and personally.

What advice would you give to colleagues who are starting their career with Perficient?

I would tell them to stay grounded and have patience. Initially, it can feel overwhelming to find your place and get situated with your team and project. However, once you start getting to know people and become more comfortable and confident with the technology stack, you will find your place. Remember to keep your focus on the goal, remain calm, and always be positive.

Why did you choose Perficient? What keeps you here?

The people! Perficient is a “people company,” and I strongly agree with this sentiment. Wherever in the world a colleague is based, everyone is willing to offer a helping hand.

Learn More: Perficient’s Unique and Collaborative Culture

How would you describe the team dynamic in Nagpur?

Although I work remotely, I feel connected to the team. It is very dynamic and never misses the opportunity to celebrate. We believe in working hard together and celebrating even harder. Independence Day is a very memorable day and colleagues enjoyed feeling patriotic.

What motivates you in your daily work?

My family is my motivation, especially my mother who is an English literature teacher. I am also motivated by the talented team I work with every day. Their enthusiasm and collaboration are contagious!

What are you passionate about outside of work?

I am very passionate about visiting orphanages and old age homes. After my father passed away 10 years ago, I became more empathetic towards people. That experience made me realize that people and my family are the most important aspect of my life. I always encourage people to be grateful for their family and surroundings.

What is one thing you wish your colleagues knew about you?

Something surprising that people may not know about me is that I like to sing. I also grew up in a big, joint Indian family. I love and appreciate the collaboration and teamwork mindset it has instilled in me.

SEE MORE PEOPLE OF PERFICIENT 

Visit our Careers page to see career opportunities and more!   

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram.

What if Tech Leadership Wasn’t About the Tech? An Interview With Jennifer Baker

Sarah Dwiggins — Wed, 18 Dec 2024 12:00:51 +0000

In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation.

Beyond her professional accolades, Jennifer passionately advocates for education and empowerment of women and children through her nonprofit work. Her story is a masterclass in continuous learning, adaptability, and the crafting of a career full of diverse experiences, which she likens to assembling “puzzle pieces.”

Step into the realm of fostering inclusive workplaces, especially in tech, where women are alarmingly underrepresented. Hear Jennifer’s insights on the critical need for mentorship and sponsorship to support women in technology, especially in a post-pandemic world.

As a self-described “accidental CTO,” Jennifer shares her journey embracing unforeseen opportunities and adapting in a rapidly changing digital world. Her experiences offer inspiration and practical lessons for aspiring tech leaders, underscoring the importance of intentional inclusion to spark innovation and ensure diverse representation.

Listen now on your favorite podcast platform or visit our website.

Subscribe Where You Listen

Apple | Spotify | Amazon | Overcast

Meet our Guest

Jennifer Baker, Strategic Technology & Business Transformation Leader

Jennifer has more than 20 years of experience and a proven track record of driving transformative change in diverse industries, including fintech, retail, banking, insurance, technology, and consumer products. A former chief technology officer, her expertise lies in spearheading comprehensive initiatives that enhance scalability, reduce technical debt, and streamline operations, resulting in substantial cost savings and revenue growth.

Jennifer is passionate about empowering women in science, technology, engineering, and math (STEM), and actively serves on the board of directors for both DataScan, a fintech company in the automotive sector, and Women in Technology in the Atlanta metropolitan area.

Connect with Jennifer

Meet the Host

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

WIT INDIA Presents Yoga – Nurturing wellness June 2024

Dhivya Bharathi — Wed, 18 Dec 2024 09:52:19 +0000

It’s the time of the year again. Perficient celebrates the International Yoga Day that happens every year on 21st June. This year we had Gesture yoga and Face Yoga session by Ms. Kalpana Rajasekran, who is a Yoga trainer with 14+ years of experience specializing in Therapeutic Yoga sessions to cure diverse health conditions. This session happened over online where the employees from India attended it Live and had a great refreshing and knowledgeable session.

Agenda
The agenda for this hour-long session was to understand the mudras and how to use them in a proper way and to know the health benefits of the mudras and how to practice the face yoga forever glowing and clear skin.

Advantages of Mudra

Mudra means gesture and it balances the five elements of our body. Mudras can be practiced while doing our daily activities like walking, sitting, and standing or lying down. It relives all the blockages in Chakras and Nadis. The health benefits of mudras are immense. It can cure from headache to heart problems.

Types of Mudras and how to practice them
Trainer is highly professional, and she made us all feel at home. She clearly explained the poses of each gesture and Number of repetitions that needs to be practiced in order to get the maximum benefits out of the gesture. The health benefits ranges from gesture to improve oxygen level in brain, clarity of thoughts and increase vision power and there are gestures to even relives knee pain. Arthritics and stiffness of muscles. Learning about the benefits made us go in awe as have a sedentary lifestyle and a desk job. On practicing these gestures, we can overcome all our minor ailments and conditions can be fixed at the first stage.

Face Yoga
In Today’s world, we tend to spend on skin care, makeup and to look presentable. Kalpana challenged us stating practicing face yoga is an affordable option for the facial wellness. Face yoga is a combination of Acupressure, massage and breathing. There are techniques designed to relieve and rejuvenate the facial muscles.

Advantages of face yoga
It reduces dark circles as we focus massaging on the 5 acupressure points around the eyes also helps in reducing double chin and face fat providing a clear skin from pimples and wrinkles.

Conclusion
As yoga is an ancient practice from India, WIT India takes a great pride in making it reach each one of the employees for a healthy life and to destress from the work. Gesture and face yoga are incredibly awesome ways to bring harmony in the body and keeps us forever young and healthy.

PS : Attaching the PPT : mudras and face yoga (1)

Celebrating Women in Technology: Perficient attends the MCWT Peacock Gala

Erin Rushman — Wed, 04 Dec 2024 17:36:06 +0000

Colleagues from Perficient recently had the pleasure of attending the Michigan Council of Women in Technology’s (MCWT) Peacock Gala. This prestigious event celebrates, promotes and mentors women in technology, and we were honored to be part of such an inspiring evening.

The MCWT Peacock Gala is more than just a celebration; it’s a testament to the power of community and collaboration in driving change. The event brought together industry leaders, innovators, and advocates who share a common goal: to inspire and nurture the next generation of female leaders in technology. Through scholarships, educational programs, mentoring, and networking opportunities, MCWT is making a significant impact on the lives of many women and girls, and we are proud to support their mission.

Erin Rushman, General Manager of Perficient’s Customer Experience and Digital Marketing practice, shared her thoughts on the event: “It was inspiring to see so many talented women being recognized for their achievements and to witness the strong community that MCWT has built. Events like these are crucial for fostering a supportive environment where women can thrive in the technology industry.”

Our participation in the Peacock Gala underscores Perficient’s commitment to promoting diversity and inclusion within the tech industry. We believe that diverse teams drive innovation and that supporting women in technology is essential for the growth and success of our industry. By collaborating with organizations like MCWT, we aim to create more opportunities for women to excel in technology roles and to lead the way in shaping the future of tech.

Our involvement with MCWT and events like the Peacock Gala is just one of the many ways we are working to make a difference.

Samantha Ziegel Drives Innovation and Growth Across Perficient

Madison Ripson — Wed, 16 Oct 2024 14:09:24 +0000

Meet Samantha Ziegel, Solutions Architect, Salesforce

With Perficient’s Growth for Everyone initiative, we’re enabling colleague career development while celebrating the individual and collective success of our people. As a strong leader in the Salesforce Business Unit (BU) Samantha Ziegel is paving the way for exponential growth in Perficient’s Salesforce Data Cloud and Einstein AI offerings in her role as a solutions architect.

She embraces the study and adoption of AI tools within the Salesforce ecosystem, while also serving as a platform lead for Perficient’s Salesforce data cloud and Einstein AI solution sets. Samantha is an active member of Perficient’s Women in Technology Employee Resource Group (ERG) and Generative AI Lab, an advocate for working moms, and a collaborative team player who drives positive change throughout Perficient and beyond.

Most recently, she was honored as a CEO Selection award winner for the 2024 Excellence Awards – Perficient’s most prestigious awards recognizing distinguished colleagues who make a difference and embrace our core values.

Continue reading to learn more about Samantha’s unique career path, her thought leadership in the Salesforce BU and Generative AI space, and how she is paving the way for future women leaders in technology.

Samantha’s Career Journey: A Passion for Healthcare and Technology 

As a solutions architect, Samantha plays a pivotal role in bridging the gap between business needs and technical solutions. She wears many hats with her experience spanning industries and technologies. While her career journey is anything but traditional, Samantha’s unique blend of professional expertise provides the versatility and insight to effectively propel her career forward.

Samantha began her journey in healthcare when she worked in patient care across hospitals, rehabilitation clinics, and long-term care facilities. “I have not had a straight-line career path by any means,” said Samantha. “I was exploring going into nursing, but I switched because I wanted to focus more on the business side of healthcare once I discovered that was a really exciting and challenging space to be in.”

Driven by a strong desire to make a broad impact, Samantha pursued an undergraduate degree in public health. This enabled her to understand the intersection of healthcare, business processes, communication, and policy, gaining valuable insights into the challenges and opportunities faced by communities and healthcare organizations.

Transitioning From Healthcare Operations to IT Consulting

After working in healthcare operations, sales, and marketing for several years, in 2012, Samantha made the leap to technology. With the prevalence of technology, the ever-changing landscape intrigued her. She saw it as an opportunity to consistently challenge herself by learning new concepts.

Recognizing the growing importance of technology, she attended Emory University in 2019 and graduated with a master’s degree in informatics. Her continued educational growth better equipped her with the technical and business process skills necessary to be the epitome “translator” between business and technology.

With a decade of experience in healthcare IT, Samantha’s deep understanding of the clinical and business aspects of healthcare, combined with her technical expertise, makes her an asset in the IT consulting industry.

Building Future Leaders Through Women in Technology

Samantha’s drive to build relationships and discover more about technology led her to join Women in Technology (WiT), a large organization in Atlanta, Georgia with great support programs for networking with like-minded professionals.

She challenged herself to understand three key questions:

What does it take to be successful?
What does success look like?
What are the different options for career pathing?

“I started volunteering with Women in Technology to help build programs for grade school, high school, and college students, specifically for young women considering getting into STEM,” said Samantha. “I helped lead some efforts there, including hosting and planning events and sitting on panels. Through that process, I started developing a network of women in tech, and I saw women in leadership roles that were not always previously visible.”

In 2019, in relocating from Georgia to Illinois, Samantha joined Perficient as a Senior Business Consultant working remotely for Adobe out of the Ohio BU. She began volunteering with Perficient’s Women in Technology ERG and saw a unique space to contribute to a topic that she is passionate about, supporting working moms.

“There are different needs at every stage of parenthood, whether it’s physical or emotional support or career advice.” said Samantha. “You’re going to need to be present as a working parent in different ways, and it’s nice to have leaders who can empathize with the unknown and trust that you understand what’s expected of you at work. Sometimes that is not clear at every organization, but at Perficient, it’s very clear.”

Exploring Life at Perficient and the Salesforce BU

Through her involvement in Perficient’s Women in Technology ERG, and desire to continue learning, Samantha made connections and started exploring additional opportunities at Perficient. After working on a Salesforce project, she saw an opportunity to grow and made the transition from the Ohio BU working with the Adobe platform to the Salesforce BU in January 2022.

“Over the course of a few months, I was able to transition to the Salesforce BU just before welcoming our second child,” said Samantha. “I chose to move to the Salesforce BU primarily because of the leaders and the team members. I’ve always been interested in learning the Salesforce technology. My varied background in working with different technical stacks, I was confident in transitioning to learn a new platform and talk with our developers about realistic solutions.”

She was promoted from Senior Business Consultant to Lead Business Consultant in 2023. Soon, she also raised her hand to spearhead the development of go-to-market materials for the sales and delivery teams supporting and selling Salesforce products, specifically Data Cloud and Einstein AI. As a Platform Lead for Perficient’s Data Cloud and Einstein AI team, Samantha collaborates closely with teams across the company to develop effective go-to-market sales materials and ensure that Perficient is consistently utilizing best practices for Salesforce’s innovative data and AI products.

In April 2024, she formally transitioned into her current role as a Solutions Architect (SA), where she guides clients through designing and implementing tailored technology solutions that align with their specific business needs. As an SA, she translates business requirements to technical speak, and then into terms that resonate with a broader audience. Whether it is an end user, a product owner on the client side, or an executive stakeholder, Samantha ensures that all business goals and organizational requirements are met.

“What keeps me at Perficient is the people and the leadership,” said Samantha. “Specifically in our Salesforce practice, we have many female leaders who are visible, which is outstanding. Many of our leaders are working parents, enabling me to feel fully supported as a working mom. I have the autonomy to get my work done while balancing work and life accordingly.”

Taking Charge: Innovation in AI and Cyber Security

With a keen interest in AI dating back to her master’s program at Emory University, Samantha has been at the forefront of AI innovation since the emergence of generative AI tools. “When ChatGPT opened up Generative AI to the masses in 2022, it really caught my attention,” said Samantha. “I am what you would call an insatiable learner. I always find myself diving into the next big technology by really understanding, “How do these cogwheels work, and how was this machine built? How are we going to implement it?”’

Her interest in AI has led her to join Perficient’s Generative AI Innovation Group, where she collaborated with other team members to understand more about AI and Perficient’s strategic position on this technology. Samantha plays a crucial role in spearheading and writing our corporate AI policy, developing new processes, and supporting the Generative AI Innovation Lab.

Additionally, she serves as an AI Steering Committee Representative, ensuring that all AI projects align with Perficient’s standards and ethical guidelines. “I feel like Perficient is positioning the company really well to play responsibly with an innovative approach in the AI space,” said Samantha. “We’re starting to put these guardrails, policies, and workflows into play, and I’m excited to be a part of it.”

Samantha’s Career Advice

Check out Samantha’s advice on growing your career, being a working mom, and taking the initiative.

It takes a village. Whether it’s AI, being a parent, or being a working parent, you shouldn’t have to do it alone. There’s no way you’re going to know everything, and you need to surround yourself with people who support and believe in you.

Raise your hand early and often. When you do this and an opportunity comes up, your name is already on the roster. Don’t wait for somebody to take your hand and move you to the next level or give you the next cool thing to work on. You need to say clearly and consistently what it is you want to do, and why, to the right people and not just one time.

Break down societal norms and change your mentality. Traditionally, women often have to prove themselves more than men. There’s still a bit of this mentality where women feel that they must prove themselves before asking for or expecting something. It’s partially in your own head. You’ve told yourself you have to prove yourself, or society has set these norms. But now is the time that these stereotypes and self-limiting beliefs are starting to break down, and we can start to change our mindset. This can apply both at home and at work. Feeling like your duties as a working mom are unbalanced with your partner’s? Let’s start breaking down those norms together, making way for a more balanced future for our children.

Setting An Example for Aspiring Technologists

Samantha’s career journey is a testament to her exceptional technical skills, unwavering passion for technology, and her commitment to driving innovation around the world. Her leadership and dedication to using new technology to solve real-world problems make her an incredible asset to Perficient, valuable and trusted team player for her colleagues, and role model for aspiring technologists globally.

Samantha’s expertise and passion for innovation continues to shine, and her contributions will enable Perficient to forge the future ahead as a reliable digital partner. Her dedication to using strategy to streamline our processes makes a difference and serves as an inspiration to leaders around the world.

MORE ON GROWTH FOR EVERYONE 

Perficient continually looks for ways to champion and challenge our workforce, encourage personal and professional growth, and celebrate the unique culture created by the ambitious, brilliant, people-oriented team we have cultivated. These are their stories. 

Learn more about what it’s like to work at Perficient on our Careers page. Connect with us on LinkedIn here.

Celebrating Women Leaders in Consulting: 2 Perficient Colleagues Awarded by Consulting Magazine

Carolyn Kroupa — Mon, 23 Sep 2024 17:52:41 +0000

Perficient is happy to announce that Consulting Magazine recently recognized Rupa Amin and Lina Maria Jaramillo Lopera in the 2024 Women Leaders in Consulting Awards. The awards program seeks to recognize women within the consulting industry who demonstrate excellence in their work and who are making an impact. Rupa and Lina were chosen because they embody the characteristics and leadership qualities that make a difference in the industry and pave the way for future women leaders.

Rupa and Lina join a prestigious group of Perficient colleagues who have been awarded by Consulting Magazine. Erin Rushman and Kim Williams-Czopek were recognized last year for Excellence in Leadership, and Mary-Beth Ostasz and Erin Moloney have also been awarded in previous years. We are proud to have the best and brightest people at Perficient, and this honor shows how colleagues like Rupa and Lina bring an unmatched level of dedication, drive, and passion to their work, and it’s helping forge a brighter future for all.

Lina was selected as one of the recipients in the “Mentor of the Year” category, and Rupa was selected in the “Excellence in Client Service” category. Let’s hear from each of them about what receiving this award means to them, insights from their career experience, and advice they have to offer.

Congratulations to you both on this recognition! I’d like to start by talking about the award itself. What does this recognition mean to you?

Lina Maria Jaramillo Lopera, General Manager, Colombia: I am honored to be recognized by Consulting Magazine as a Woman Leader in Consulting. This recognition is a milestone in my career, representing the many years of research, learning, and introspection that has led me to where I am today. I place a big priority on mentoring my team. I’ve found that the best way to make a difference for them is by putting my experience and knowledge into practice and helping the team grow. This award is a great recognition not only to myself but to all the Perficient colleagues who have placed their trust in me to guide them on their journey, whether it be with their work, their personal lives, or their professional development.  

Rupa Amin, Director, Commerce: I am deeply honored to be recognized as a Woman Leader in Consulting. This award is more than an accolade for me; it is a profound source of pride that inspires me to continue striving for excellence. It motivates me to make a meaningful difference for my team, my peers, and my clients.

Being recognized for my contributions as a female leader, both within and beyond Perficient, is a significant milestone for me. This honor symbolizes not only my personal achievements but also the progress of women in consulting for their expertise and impact in the industry, giving me a great sense of pride.

Lina, being recognized as a “Mentor of the Year” is quite the accomplishment. Can you share more about your experience as a mentor?

Lina: Thank you. I practice leading by example by being an approachable mentor guided by purpose, empathy, and confidence to empower others to do their best. I believe in Perficient’s people-first culture and maintain open communication with all of my colleagues.

I’ve always been committed to sharing my knowledge with others so that they feel empowered to be their best. To achieve this, I’ve had to overcome many challenges. These experiences have influenced how I lead and mentor others. I’ve learned that when I lead by example incorporating integrity, patience, empathy, and love into my everyday interactions, my team will do the same and influence positive change. 

It has been a challenge to play different roles, continue to grow professionally, act as a mentor to my colleagues, and be a mother. However, it all comes down to work-life balance and prioritization. Perficient has given me the resources and infrastructure to achieve that balance. 

As a recipient of the “Excellence in Client Service” award, I would love to hear more about your focus on clients, Rupa. How do you enable client success?

Rupa: Thank you, Carolyn. With over 20 years of experience in IT and e-commerce research, I bring a diverse skill set to support my team and clients. I focus on enabling client success by customizing strategies to align with their business models and prioritizing industry partnerships. My goal is to bridge knowledge, technology, and process gaps, strengthening the relationship between Perficient and its network of partners.

I believe in actively listening to clients’ challenges, understanding their concerns, and familiarizing myself with their competition. Priority is deeply understanding each client’s unique goals and challenges by asking the right questions to uncover their true needs. Regular and transparent communication is crucial. I keep clients informed about progress, potential issues, and upcoming milestones, ensuring there are no surprises. Every client is different, so I customize the approach to fit their specific requirements. This might involve bespoke strategies, personalized advice, or unique solutions that align with their objectives.

Trust and rapport are the foundation of any successful client relationship. I invest time in building strong, long-term relationships based on mutual respect and understanding. I constantly seek feedback and look for ways to improve my service. This helps me stay aligned with client expectations and adapt to their evolving needs. I believe in empowering clients by providing them with the knowledge and tools they need to succeed. This could be through training sessions, resource sharing, or ongoing support.

By focusing on these principles, I aim to create a positive and productive experience for my clients, ultimately enabling their success. Leveraging these strategies, I guide my team to address these issues effectively. Ensuring clients feel comfortable and at ease is crucial to fostering a positive and productive experience.

What’s the best advice – consulting or otherwise – you’ve ever received?

Lina: I have received two great pieces of advice that have resonated with me throughout my career. The first came from my mother, who said, “You are the owner of your future, you build it.” That taught me that I’m in the driver’s seat of my personal and professional life. I can’t put that responsibility on anyone else but me. 

The second piece advice that has influenced me came from my best friend, who said, “Life is a continuous search for meaning.” Her words have taught me to live my life guided by principles that drive me, to live with purpose – a purpose that’s bigger than myself. 

Rupa: The best advice I have ever received, particularly relevant in the consulting field, is, “Read the room, and be ready to pivot with confidence.” This advice encapsulates two critical skills: perception and adaptability. 

Perception, or reading the room, refers to the ability to gauge the dynamics of a situation, understand the perspectives of others, and adjust one’s approach accordingly. In consulting, this could mean discerning a client’s unspoken needs, recognizing the team’s morale, or identifying shifts in the industry. It’s about being attuned to the subtleties and nuances that can make a significant difference in how we communicate and collaborate. 

Adaptability, or pivoting with confidence, is also key. The world of consulting is fast-paced and ever-changing. The ability to adapt to change and alter the course of action is invaluable. It’s not just about changing direction, but it is doing so confidently. This means not just reacting to change, but embracing, leveraging, and leading through it. 

 This advice has been a guiding principle in my professional journey. It is a piece of advice that continues to resonate with me and shapes my approach to work and life. It is more than just advice – it’s a philosophy for success. 

What advice would you give to a female consultant just beginning her career?

Lina: The advice I offer to women who are just starting their careers in consulting is to be confident about herself and her knowledge. The end solution we provide is defined by our expertise, experience, and how we communicate our message – not our gender, religion, or political affiliation.    

Rupa: To any female consultant just starting her career, I would advise taking the time to discover your inner consultant and that you know more than you think. This emphasizes two key aspects: self-discovery and self-confidence.  

Self-discovery, or discovering your inner consultant, is about understanding your unique strengths, interests, and values. As a consultant, you bring a unique perspective and set of skills to the table. Take the time to understand these and how they can add value in consulting. This could involve reflecting on past experiences, seeking feedback, or exploring new areas of interest. 

Self-confidence, or understanding that you know more than you may think, is also important. Imposter syndrome can be a common challenge, especially when starting a new career. Trusting in your abilities and the knowledge you bring will take you far. Do not be afraid to voice your ideas and ask questions. Every perspective is valuable, and you have more to contribute than you might initially believe. 

Perficient is proud to celebrate Lina and Rupa for this distinction from Consulting Magazine and for the incredible work they are doing to support our clients, colleagues, and business. They are shattering boundaries as difference makers in the consulting industry. You can join us in celebrating Lina and Rupa on LinkedIn!

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