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Posts Tagged ‘Website’

Are you struggling to rank on Google? Learn about the common reasons why the wrong page may be ranking for your keywords and how to fix it with our quick and easy tips. Improve your SEO and increase your website's visibility with our expert advice

Why Don’t I Rank? Here’s a Quick Fix When the Wrong Page Ranks for Your Keyword(s) in Google

Picture this: You’re sitting at your desk, anxiously refreshing your website’s rankings, eagerly awaiting the moment you see your target keywords sitting pretty at the top of the search engine results. But then, the moment of triumph turns into one of disappointment and frustration as you realize that the page Google has chosen to rank […]

Digital Account Opening

Essential Question for Healthcare: Why Redesign Your Website?

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

Add the Google Shipping Address Autocomplete Feature in Insite Commerce

Shipping address is a very important data point in online shopping, which is why improving the shopping cart experience with an address autocomplete feature is becoming more common on ecommerce websites. Adding the Google Places Autocomplete API to your online store’s checkout workflow can increase conversion rates, decrease abandoned shopping carts, and result in 20% […]

Resource Tips for Trying Times: Beyond COVID-19 Webpages [Healthcare Series]

Healthcare organizations are on a critical mission to care for the community during unprecedented times. Digital communication is the way everyone communicates — now more than ever. Recognizing this urgency, our team has prepared quick, actionable tips to, we hope, help lighten the immense load you carry. This blog presents our first of seven resource […]

Family At Home

The Need for Intelligent Search Within Your Healthcare Website

Are your patients or members getting the best experience from your website? As healthcare websites have increasingly grown in importance, so has the search functionality within those sites. One of the key ways to optimize your member portal or patient-facing website is to ensure that they can easily find what they need on your site. […]

Healthcare Website

4 Tips to Innovate Your Healthcare Website to Boost Credibility

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

Medical Sales Team Assist

5 Building Blocks of the Practical, Patient-Centered Website

Previously, I discussed the demand for a digital experience in healthcare. This post analyzes the five key points for designing and implementing a practical, patient-centered website. Given the cluttered healthcare content landscape, it’s more important than ever to innovate and consistently deliver a gold standard website experience that provides the content that patients want and […]

Ignition 3.0 Is Coming!

Development for Ignition 3 has started! We are working on the next iteration of Ignition, now to be called Ignition.Framework. There are going to be a number of fundamental changes to the core architecture, including even more in the way of abstractions and dependency management, more flexibility than was already there, and a reduction in […]

Essential in the Airline Industry: Vision and Commitment

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

Attracting and Cultivating Customers in the Insurance Industry

Attracting new customers and cultivating existing relationships by building a great customer experience is a certainly a recipe for growth and profitability. When speaking of customer experience, one typically thinks of the technology customers interact with, be it a website or a mobile app. Customer experience encompasses the features, functionality, and benefits provided to customers […]

Cost-Cutting and Technology Investments in the Airline Industry

Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]

Customer Satisfaction in the Airline Industry

Customer satisfaction is always top of mind for airlines. Unhappy or disengaged customers naturally mean fewer passengers and less revenue. It’s important that customers have an excellent experience every time they travel. On-time flights, good in-flight entertainment, more (and better) snacks, and more legroom might be the obvious contributors to a good experience and more […]

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