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The Need for Intelligent Search Within Your Healthcare Website

Are your patients or members getting the best experience from your website? As healthcare websites have increasingly grown in importance, so has the search functionality within those sites. One of the key ways to optimize your member portal or patient-facing website is to ensure that they can easily find what they need on your site. […]

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4 Tips to Innovate Your Healthcare Website to Boost Credibility

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

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5 Building Blocks of the Practical, Patient-Centered Website

Previously, I discussed the demand for a digital experience in healthcare. This post analyzes the five key points for designing and implementing a practical, patient-centered website. Given the cluttered healthcare content landscape, it’s more important than ever to innovate and consistently deliver a gold standard website experience that provides the content that patients want and […]

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Ignition 3.0 Is Coming!

Development for Ignition 3 has started! We are working on the next iteration of Ignition, now to be called Ignition.Framework. There are going to be a number of fundamental changes to the core architecture, including even more in the way of abstractions and dependency management, more flexibility than was already there, and a reduction in […]

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Essential in the Airline Industry: Vision and Commitment

While the term “business transformation” has been floated around for decades, digital and the deployment of modern technology remain the cornerstone of today’s investment decisions. Customer expectations have changed greatly in recent years. Strong brands like Facebook, Amazon, Apple, Netflix, and Google, which investors often refer to as FAANG, have changed consumer behavior. Not only […]

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Attracting and Cultivating Customers in the Insurance Industry

Attracting new customers and cultivating existing relationships by building a great customer experience is a certainly a recipe for growth and profitability. When speaking of customer experience, one typically thinks of the technology customers interact with, be it a website or a mobile app. Customer experience encompasses the features, functionality, and benefits provided to customers […]

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Cost-Cutting and Technology Investments in the Airline Industry

Cutting unnecessary costs and investing in technology (e.g., digital, planes) to support the business is a complex task, but certainly a requirement for long-term growth. Fuel costs – the number-one non-labor expense for airlines – can only be hedged to the degree the petroleum market allows and that is by and large outside the control […]

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Customer Satisfaction in the Airline Industry

Customer satisfaction is always top of mind for airlines. Unhappy or disengaged customers naturally mean fewer passengers and less revenue. It’s important that customers have an excellent experience every time they travel. On-time flights, good in-flight entertainment, more (and better) snacks, and more legroom might be the obvious contributors to a good experience and more […]

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Operational Performance and Reliability in the Airline Industry

Operational performance (or operational reliability) is about running an airline like a well-oiled machine. Pun intended. It’s about on-time performance and completion rates. It’s about reducing involuntary denied boardings and the rate of mishandled bags. It’s ensuring that continuous improvements and efficiencies are always in motion. A smoothly run airline enhances customer perception, satisfaction, and […]

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Key Strategic Initiatives in the Airline Industry

If you listen closely to industry executives, you’ll note that many of them typically hone in on several key strategic initiatives. Naturally, there’s a crossover between them, and each one can affect the other. Operational performance or operational reliability is one. Customer satisfaction, customer loyalty, or brand strength is another. Last but not least are […]

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[Guide] 2018 State of the Airline Industry

The airline industry is scrutinized by passengers and analysts alike, mostly for two reasons. One, many people take one or more flights a year and have personal experiences that leave lasting impressions. Two, the industry’s economic impact is unprecedented. According to the Federal Aviation Administration (FAA), “Aviation accounts for more than 5% of our [United […]

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Case Study: IAVI Re-launches HIV Progress Information Hub

Perficient recently worked with the International AIDS Vaccine Initiative (IAVI) to re-launch its comprehensive HIV progress information hub, The result of this pairing is a sustainable, scalable website that is already increasing community engagement and raising awareness for AIDS vaccine research and development. Here is an excerpt from the case study describing the solution: […]

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Three Perficient clients nab WebAwards for outstanding websites

I’m excited to share that Perficient was honored today with three website development awards in the 16th annual WebAwards, sponsored by the Web Marketing Association. More than 2,000 entries across 96 categories were submitted to the annual competition, with each competing entry measured on various criteria including technology, web design, innovation, interactivity, ease-of-use, and content. You […]

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Perficient revives online presence for the International AIDS Vaccine Initiative

by Taylor Rhyne I’m excited to share that today Perficient announced the re-launch of a comprehensive HIV progress information hub for the International AIDS Vaccine Initiative (IAVI) at From the press release, which can be read here. The new communicates the not-for-profit organization’s mission to ensure the development of safe, effective, accessible, preventive HIV […]

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Website and Portal Design: Beware the Deadly Crickets

Imagine you are outside on a moonlit night, maybe near an old farmhouse, or a favorite camping spot. There is no one around but you. The moonlight and the quiet create a vast sense of space. All you hear is the open, empty sounds of the night. The main sound you hear all around you, […]

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