Posts Tagged ‘web analytics’

Dog And Fence

Ad Blockers: The Key to Your Missing Web Analytics Data

If you haven’t dealt with inconsistencies between revenue and order totals reported by your web analytics platform and the numbers reported by your eCommerce transaction platform, you probably will eventually. There are many possible causes for these inconsistencies. Some of the most common are: Incorrect transaction tracking implementation Incorrect web analytics filtering configuration Transactions that […]

Getting Value for Your Analytics Dollars

A common theme at many of our clients is the failure to get any real insight from web and other analytics. All too often we find only the most basic analytics in use.  We also find that few people pay attention to the analytics.  In addition, no one has thought about what value they really […]

Web analytics and Enterprise data…

I was looking at the market share of  Google Analytics (GA) and it is definitely on the rise. So I was curious to see the capabilities and what this tool can do. Of course it is a great campaign management tool. It’s been a while since I worked on campaign management. I wanted to know […]

IBMConnect: Driving Web Experience with Digital Analytics and Mktg

I saw an interesting session on how to combine the power of site management, web analytics, and digital marketing.  It was given by: Rob Enright – Strategist Portal Customer Experience Management Daniel Tabor – Product Manager IBM Marketing Center I liked what I saw although I have some serious questions on how the integration works. […]

Key Considerations When Selecting a Web Analytics Package

Enlighten was acquired by Perficient Digital in December 2015 Web analytics products have become ubiquitous to the digital world, but often confusing when trying to understand their strengths and weaknesses. Unless you have the time and money to experiment with each, some of those strengths and weaknesses will not present themselves through educational material, and […]

Web Analytics and Cookies

This article will review the several different ways that analytics software packages implement first-party cookies, and how it affects the accuracy of the data you receive from those software packages. The solutions chosen have interesting implications on the overall capability of the package. These will also be identified and discussed. When contacting an analytics vendor […]

How to Measure Portal Effectiveness

Measuring the effectiveness of a portal initiative has always been a long sought-after goal.   The real to measuring effectiveness is to get people to agree on what it means to be effective.  Is that number of page hits? length of time on the page? increases in order activity? Pradeep Behl at IBM published a white […]

Impact Conference Logo

Perficient at IBM’s Impact Conference next week

IBM’s Impact conference focused on a variety of integration, commerce, analytics, and other solutions provided by IBM is next week. Perficient will be there.  We won the Smarter Decision Management award last year and we are always hoping to do better each year. For more information on what’s happening there and to track it, you […]

Impact Conference Logo

Perficient at IBM's Impact Conference next week

IBM’s Impact conference focused on a variety of integration, commerce, analytics, and other solutions provided by IBM is next week. Perficient will be there.  We won the Smarter Decision Management award last year and we are always hoping to do better each year. For more information on what’s happening there and to track it, you […]

Web Analytics Shootout – Final Report – a 2011 Perspective

Perspective Four years later and the conclusions drawn in this groundbreaking report still stand the test of time. Perficient Digital was the first company to scientifically prove just how different the results are from analytics packages: The industry has gone through some changes, and (Clicktracks, IndexTools, & HBX have all been acquired), but the variation […]

2007 Web Analytics Shootout – Final Report

Introduction to the 2007 Analytics Shoot Out – by Jim Sterne In this updated 2007 Analytics Shoot Out, Perficient Digital takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the strengths and weaknesses of […]

2007 Web Analytics Shootout – Interim Report

Use the following link to go straight to the Final Analytics Report. Introduction to the 2007 Analytics Shoot Out – by Jim Sterne Every web analytics tool measures clickthroughs and page views a little differently. They’re all using slightly different yardsticks and getting slightly different results. The disparity is driving us to distraction. Just how […]