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Posts Tagged ‘video ads’

Projector

The Rise in Video Marketing

As reported by eMarketer, video ad spending continued to grow throughout Q2 of 2019. Of all programmatic ad spend, video will account for 49.2% in 2019. If the brands you manage have not already, now is the time to begin video content creation. Especially as consumer viewing habits evolve from traditional media, with the demand […]

Video In-Search Ads

Just as Paula Cole sang back in 1997, “Where have all of the cowboys gone?”, I wonder, where have all the video in-search ads gone? And while Paula was singing about John Wayne and gender stereotypes in a sarcastic, but oh-so-beautiful tone, I am seriously wondering – where are the videos in paid search results? […]