This is the third in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of knowing the industry: Applying the unique demands and challenges that the industry category brings to remain competitive and relevant. In 1944, British grad student […]
Outcomes: The Business Value of Experience Design (Part 2 of 8)
This is the second in a series of blog posts sharing our study results on the business value of experience design. In this post, we explore the value of outcomes: ensuring that every user interaction builds and delivers on the business outcomes that the company is investing in. As a kid, I was enthralled (like […]
Empathy: The Business Value of Experience Design (Part 1 of 8)
This is the first in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]
The Business Value of Experience Design (Series Introduction)
Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more. But a great customer experience is not a matter […]