This is the eighth and final in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the power of creativity to stir excitement, reduce anxiety and express the company’s values to help it stand out from the competition. Earlier this year, […]
On Brand: The Business Value of Experience Design (Part 7 of 8)
This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]
Feasible: The Business Value of Experience Design (Part 6 of 8)
This is the sixth in a series of blog posts sharing our study results on the business value of experience design. Read the last post here. This post explores the value of understanding both the limitations and the possibilities of the underlying technologies to drive an optimal product experience. MC Escher was a Dutch artist […]
Innovative: The Business Value of Experience Design (Part 5 of 8)
This is the fifth in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of innovation: Bringing diverse and fresh ideas and perspectives to help the organization think differently, differentiate and future-proof its investments. […]
Lean: The Business Value of Experience Design (Part 4 of 8)
This is the fourth in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of a lean design: A collaborative approach to design that is pragmatic, inclusive, and moves fast to show valuable purpose […]
Know My Industry: The Business Value of Experience Design (Part 3 of 8)
This is the third in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the value of knowing the industry: Applying the unique demands and challenges that the industry category brings to remain competitive and relevant. […]
Outcomes: The Business Value of Experience Design (Part 2 of 8)
This is the second in a series of blog posts sharing our study results on the business value of experience design. Read the first post here. In this post, we explore the value of outcomes: ensuring that every user interaction builds and delivers on the business outcomes that the company is investing in. As a […]
Empathy: The Business Value of Experience Design (Part 1 of 8)
This is the first in a series of blog posts sharing the results of our study on the business value of experience design. In this post, we explore the value of empathy: revealing how users think, perceive, and interact with digital products and how those product experiences help make their lives easier. The history of […]
The Business Value of Experience Design (Series Introduction)
Whether you’re checking your bank balance, getting an oil change, or enjoying another curbside pickup for Taco Tuesday, everyone loves a great customer experience. And if you’re on the other side of that exchange, everyone wants to make their customers happy and coming back for more. But a great customer experience is not a matter […]