Posts Tagged ‘user-centered design’

Start Converting More Visitors into Customers

The best time to start improving your eCommerce rates is now. I mean right now. As we continue through Q2 into Q3 the ideal time to start optimizing your website is during the spring and summer months. Many commerce websites have seasonality. Obviously, the busiest times of the year are during holidays and, of course, […]

Why Are Your Conversion Rates Not Higher?

At this point, I’ve started to explain the importance of prioritizing optimization efforts in order to see the best results in the shortest amount of time. In the previous posts I’ve told you about where to start testing and what to test.  The final piece of the puzzle is to explain why to start testing. […]

First Steps in Finding What To Improve on Your Website

In our previous post, I explained a little bit about where we look for test ideas. After identifying the where, the next question is what should I test? To discover what to test, our team uses specific tools to gather insights that give us a better understanding of what people are doing on top opportunity […]

Where to Start Your Conversion Optimization Plan

In order to prioritize your conversion optimization plan, we need to prioritize how to begin your A/B testing strategy. In order to do this, we need to figure out where what and why. Understanding the where what and why will help you prioritize the most important areas of opportunity on your website. In this post, […]

CX and software – consumers lead the experience (part 2)

Part 1 see: “Is software eating the world? Or, is it really customers?” In the earlier post I mentioned that more companies are focusing on the opportunities software offers to create customer value through the customer experience (CX). This rising development is a result of the rise in popularity of software, and it is spawning […]

The UX of Enterprise Applications – What’s So Different?

The UX of enterprise applications has typically lagged behind consumer applications. Look at the way you order a product from Lowe’s or Amazon, and it’s click, click, click, done! That’s what consumers are used to, and it’s reasonable to expect that every digital experience will be simple. Enterprise applications have significant differences that challenge design […]

The Fold

Let’s get something out of the way right at the start: There is no such thing as the fold on the Web!! Anyone who tells you differently is more wrong than Wrongly Wrongham of 14 Wrongingford Road, Wrongleton; winner of last year’s Mr Wrong Contest.

What Exactly IS User Experience Design?

It’s something many folks in my profession struggle with—explaining to other people exactly what we do. When people I don’t really know (like my father’s poker buddy, my tailor, the lady making polite chit-chat while she bags my groceries…) ask me what I do, I respond, “I help build websites.” It’s simple. People understand it. […]

Outdated iconography – or, why is the Save icon a floppy disk?

When was the last time you saw a floppy disk (outside of a museum, or your friendly IT guy’s stash)? In all likelihood it’s been a while. There may very well be some of you reading this who have never actually held a floppy disk, let alone used one. Oh man, that makes me feel […]

Planning design projects to avoid opinion wars

Jared Spool shares good advice for design teams in his recent post “Putting An End To An Opinion War”. He observes that “Opinion wars kill design projects.” He shares two key ways to end an opinion war: using data to take decisions out of the realm of opinion appointing a final arbitrator These valuable tools […]

The Philosophy of Problem Space and Solution Space

It’s almost redundant to talk about aggressive project schedules. The constantly evolving demands of markets, strong competition for market leadership, and increasing expectations for engaging user experiences require rapid delivery of products and services. While delivery may have to meet these schedules one way or another, true innovation rarely follows a Gantt chart so docilely. […]

Spaghetti Sauce and Design for the End User

A friend of mine recently showed me an excellent TED talk by Malcolm Gladwell, the author of Blink, Outliers and Tipping Point. The insights in his books have always been entertaining and he has a great way of bringing data to life. In the video below, he recounts the story of a friend who, in his work as a psycho-physicist, uncovers […]

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