Posts Tagged ‘Universal Analytics’

Why Migrating to Google Analytics 4 (GA4) Should be a Priority “Often, when you think you’re at the end of something, you’re at the beginning of something else.”​ Fred Rogers  There has already been a lot of buzz and panic around Google Analytics 4, but we’d like to offer you the highlights of what this […]

Last October Google announced their next evolution in what is now known as Google Analytics.  Google is currently in beta for a product they are calling Universal Analytics.  The name chosen for this product is quite prophetic.  With UA and the new measurement protocols and collection APIs, you can now measure just about anything and […]