Posts Tagged ‘Understanding the Insurance and Commerce Process’

In our final blog on insurance commerce, we build on the previous insights on strategy, customer needs, and internal readiness. We’ve always advocated a process-first mentality – and once these key inputs are ready, technology can be a great accelerator or activator of your strategy.  As we draw on the cumulative insights of insurance commerce, […]

It’s hard to believe we are more than halfway through our blog series on commerce for the insurance industry. Reflecting on opportunities to improve commerce in the insurance industry and find ways to positively impact this industry with new opportunities with my colleague Beth Duerr has been exciting.  Now we’re focusing on internal commitment. We’ve […]

How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization.   We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the […]

Last week, we introduced our blog series on insurance commerce. We discussed the need to consider all the commerce activities that take place before the customer engages in a purchase. First, You’ll Need a Strategy There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy […]

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]