Introduction

There was a time in a not so distant past, shopping means, it was all about planning which weekend to go, and in the name of shopping, people spend at least 3 to 4 hours minimum which includes going to restaurants as well. But now, Amazon and Flipkart are what we think about shopping, Swiggy and Zomato are what we think for food. How did the online retailers able to achieve this? How did they pull the rabbit out of the magic hat? The answer is Cloud!

Every single day over 2.5 quintillion bytes of data are getting created. We create more data than the air we breathe in a single day!!! Data that we create in the grid knowingly or unknowingly tells more about us than we know. These data are raw power, you need a proper vessel or proper weapon to contain it and use it efficiently. Cloud is that vessel! Cloud is that weapon! Cloud is the key! Which can unlock the raw power of the data and use them for wonders? Online Retailers use cloud to see the patterns and insights in the data. With its data analytics capabilities, it helps them to understand what product an individual might be interested in. With its scalability, the evolving needs of the customers can be met. So, basically, Cloud is the magic wand that is waved to unlock the power of the data and pull the rabbit out of the magic hat.

The best and the significant part of the cloud above all others is, you don’t have to maintain this weapon. You don’t have to allocate space for this weapon. Everything will be maintained by someone else. You just use it when you need it. Amazing isn’t it?! Who will say no to this power?!

Connector in Informatica Cloud

If you are an Informatica ETL developer, connecting to  Oracle, Sybase, SQL Server, DB2, and even Mainframe is common. Almost every ETL developer create the connections for the mentioned systems day in and day out. Doing the same thing using the Informatica cloud will not be interesting. There is nothing new in that. Therefore, I am creating this blog on how to create a connector in the Informatica cloud to use Twitter, one of the famous social media apps as the source. The contents of this blog will be the stepping stone for my upcoming blogs on things that we can achieve via Informatica Cloud.

Creation of Twitter Developer App

Pre-requisites

Please make sure that you set up all the below tools and software to seamlessly extract practical knowledge on this blog.

• Informatica Cloud Secure Agent
• Informatica account for accessing Informatica Cloud – Free Trial (1 month available)
• Twitter Account

Step by Step Process

Step 1: Login into the Twitter Developer portal and register for free account creation. For the purpose of implementing this blog, the twitter username created is ‘Niv’.

Link: https://developer.twitter.com/

Step 2: On the right-hand side, under the created username ‘Niv’, the below options will be displayed. Click the option Apps as highlighted below.

Step 3: As before, on the right-hand side, the option for App creation is available as highlighted in yellow. Click this option for proceeding to App creation.

Step 4: During App creation, the below information listed is all required to be filled in. Other than these columns, the rest of the information are not needed to be filled for implementing this blog. These 4 fields alone are mandatory.

1. App Name
2. Application Description
3. Website URL
4. Tell us how this app will be used

For the purpose of this blog, the 4 fields were filled as such.

1. App Name -> Tw_Test14
2. Application Description -> App to form a connection between Informatica Cloud and Twitter for data analysis.
3. Website URL -> https://twitter.com/
4. Tell us how this app will be used -> The purpose of this app is to fetch twitter data via Informatica Cloud.

Step 5: Once the app has been created, three tabs are available for display as displayed in the preceding image.

1. App Details
2. Keys and Tokens
3. Permissions

Along these, the tab Keys and Tokens are the most vital information, required for Twitter Connector Creation in IC.

Under Keys and Tokens, two types of keys will be available.

1. Consumer API Keys
2. Access token and Access token secret

Consumer API Keys will be displayed as they are, whereas Access token and Access token secret are hidden after the first time of app creation. Therefore, it will be best to copy the access token and access token secret as soon as the app has been created. These two types of keys are mandatory for Twitter Connector creation in IC.

Creation of Twitter Connector

In IC, by default, the below-listed connectors are alone available after IC registration, except for the highlighted ones. Apart from these, the rest of the connectors along with Twitter and Tableau requires separate installation. Prior to creating the twitter connector, make sure to install Twitter Connection in IC.

Step by Step Process

Step 1: Login into the IC portal and click open the ‘Administrator’ service.

Informatica – Login

Informatica – Administrator

Then inside the Administrator, multiple options will be displayed on the left-hand side of the portal. Under these, click the option ‘Connections’ as highlighted in yellow.

Step 2: Inside the Connections tab, a green-colored icon in the right-top corner displays the option ‘New connection’.

Step 3: In the new connections tab, enter the Connections Name and select the connections type as Twitter (Informatica Cloud Labs).

Fill in the Twitter Connection Properties as below.

• Runtime Environment -> Select the created Secure agent

• Username and Password -> Enter the created Twitter Username and password.
• OAuth Consumer Key -> Enter the Consumer API key from the Twitter App
• OAuth Consumer Secret -> Enter the Consumer API Secret key from the Twitter App
• OAuth Access Token -> Enter the Access token from the Twitter App
• OAuth Access Token Secret -> Enter the Access token secret from the Twitter App

Step 4: After entering the information, finally test the connection. If the connection is successful, the below text is displayed ‘The test for this connection was successful’ as highlighted below.

With this, we are concluding the Twitter source connection creation in Informatica cloud. In the next blog, we can concentrate more on implementing a real-time use case in Informatica cloud.

I was listening to Bloomberg on the radio today and heard a segment that I knew I had to share. I knew I had to share it because it was a topic that continues to be discussed and debated. In fact, I had similar conversations with two business owners in the last two weeks.

Social media. Does it actually work?

Let me start by sharing the first conversation that I two weeks ago with my barber. He’s been a barber for over a decade, but recently opened his own shop about 20 minutes from where I live. It’s a little more than I’d like to travel to get cleaned up, but it’s worth it. I’ll tell you why in a minute. But first, let me tell you how I found him. On Instagram. He’s all over it. Photos of his cuts are plastered all over his account, along with at least a dozen hashtags in each post.

So, I was impressed with the haircuts I saw. I knew he could fix me up. Was that enough to send me on the 20-minute drive every two weeks? Probably not, but there’s another aspect to his business that got me hooked. I could schedule an appointment online. Playing the waiting game, not to mention the risk of not getting the guy I want, is a pet peeve of mine. While I found on him on Instagram, he secured my business with the ability to book online.

I frequently ask business owners how they obtain their clients. Not surprisingly, I’m not the only one who started going to my barber because of his social media presence. He recently told me how Gordon Hayward’s wife found him on Instagram. Since then, the NBA star has been a frequent customer. In fact, Bleacher Report recently highlighted his move away from Great Clips.

I shared the story with a friend who is a top real estate agent for Century 21. He just came back from a sales event in the Bahamas, where he was able to learn and relax. He said a variety of sessions revolved around the importance of social media. My friend isn’t active on social media, although he’s finally beginning to see the value through the stories he hears. It’s not too late to start.

Now, let me get back to the specific segment on Bloomberg I heard. It was about how ultra-luxury car dealers were selling their cars. It appears Instagram is a big channel for sales. One of the folks highlighted in the story attributes $2 million worth of car sales, during the first half of 2017 alone, to Instagram. He’s certain there are even more sales that were likely supported by his social media activity.

While Instagram and other social media platforms can lead to sales top-of-mind positioning, the companies who leverage them best, are creating great experiences for their customers. To put this in perspective, take the car dealer I mentioned. They built a green room with video production equipment that allows clients to take pictures and videos of their new cars for posting. Talk about maximizing social media.

The examples I just gave you are relevant to all industries. I can give you plenty of examples of how your company can be leveraging social media to build relationships with prospects and customers, and at the end of the day, sell more products and services.

Look, it’s not easy to do. It takes time and resources to make it work. And obviously, the effort required directly relates to the type of products and services you sell. In some cases, you’ll need a strategy in place. In some, you’ll need to make sure you’re following complex regulations. In others, you can just post and not overthink it.

There’s no silver bullet when it comes to leveraging social media. But, please don’t tell me that social media doesn’t work. It may be difficult to prove, but it works.

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection.

This week, my colleague, Dr. Rodney Lemery, will discuss the methods, benefits, and challenges involved with mining real-world data for adverse event drug reactions and other safety signals. We’d love for you to join us.

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000.

The company developed a website that allows passersby to enter the code they find on the back of the pennies, in order to instantly find out if they won. The site also provides facts about pennies, along with hints on where to find them.

In addition to leveraging YouTube, Ally is using the hashtag, #AllyLuckyPenny, on Twitter and Facebook to promote the initiative and provide updates.

“We believe every penny counts when it comes to saving, and it’s important for everyone to understand that routinely saving, even the smallest amounts, is important to generating wealth over time,” said Diane Morais, chief executive officer and president of the Ally Bank subsidiary. “As a relentless financial ally for our customers, we focus on offering customers competitive rates and minimal fees as a way to help their money work harder and incentivize good savings habits.”

As we mentioned in our life sciences trends guide for 2016, patient recruitment is a constant challenge that needs to be confronted head-on with innovative tactics and technology. The mere fact that only 5% of cancer patients ever enroll in a trial is simply unacceptable, considering how connected we are in the digital era. 

A new study featured in the Oncology edition of the Journal of the American Medical Association (JAMA) confirms that our efforts to leverage digital technology for the recruitment of subjects in clinical trials have yet to really surface. The investigation indicates that Twitter is not being utilized to its maximum potential, when it comes to subject recruitment.

Through the analysis of messages, or tweets as they are more commonly referred to, which had to do with lung cancer, researchers found that the social media application is being used more as a method of spreading messages that could help prevent the disease and support patients who have already been diagnosed. 28% of tweets were classified as support, 28% as prevention, and 18% had to do with clinical trials. However, of the tweets that were related to trials, almost none focused on patient recruitment.

Take a guess: How many virtual communities exist online, right now?
The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members.
But if you try counting every community, right down to the tiny sites serving only a few devotees or the sites with barely any attention paid to them, expect to spend days, maybe even weeks just counting.
Now, apparently, major media companies are assigning someone to do exactly that. The latest trend in media administration incorporates a role called “platform ambassador,” or something similar. Simply put, these ambassadors determine which new or existing social platforms are worth bringing aboard as partners.
Their choices are crucial: Media outlets realize (or most do, anyway) that they need to go where potential audiences are, instead of expecting audiences to come find them – an expectation the oldest outlets embraced for 80 years. For example, Facebook and Twitter together garner 1.8 billion users among their active accounts, and of those users more than half get their news directly through the two platforms instead of through traditional media outlets.
Furthermore, each platform has a unique and evolving demographic, so the kinds of information social networkers seek is constantly in flux.
“We need to have a fairly regular view of partnerships and examine any new entrants on the scene and whether we need to make any moves onto those platforms,” said Julian March, senior vice president of digital at NBC News, in an interview with Digiday. “Our success as publishers will be governed as much by our success off platform as on platform.”
Putting someone in charge of platform management also reduces confusion over who should take the lead when a new platform in the marketplace shows promise.
Mind you, these are not people who tweet and hit the “Like” button all day; they are socially savvy individuals who can see past the posts to the underlying value of each platform.
The role “needs to be centralized because you need a point person who knows the status,” Edward Kim, CEO of SimpleReach, a New York-based content management company, told Digiday.
Makes excellent sense, right? More importantly, if you replace the phrase “media outlet” with the name of just about any other industry or company, the logic of having such a position still holds. Virtual communities are sources of actual customers across the digital horizon, and every forward-thinking business today needs to engage those remote, unseen customers to remain viable.
This is why another phrase, “digital transformation,” means so much to the marketplace and gains in importance daily. Companies that drop behind in the race toward digital relevancy and react slowly, or not at all, risk falling too far back to catch up. One of the hurdles in that race is knowing which virtual communities are worth pursuing, to what extent, and for how long.
Nowadays, a platform ambassador – or someone who fills that role – is an essential tool for knocking down those hurdles and clearing a path toward a successful transformation. On this, the media actually may be leading the race.

According to Jack Bogle, the founder and retired CEO of The Vanguard Group, many large companies based in the U.S. generate 50% of their revenue from outside the country. The same could be said for international companies: a good portion of their revenue is generated outside their respective regions. 

The pharmaceutical, medical device, and clinical research business has been global for quite some time and continues to expand. Just as many diseases have no prejudice, treatments don’t either. Patient populations are global and, therefore, companies’ outreach efforts should be as well.

The FDA recently shared its success in targeting the U.S. Hispanic market. With over 17% of the country’s population being Spanish-speaking, it’s vital for the regulatory body to make sure everyone is safe by eliminating barriers to communication. The FDA now offers content in Spanish via a number of digital channels, including their website and several social media accounts (i.e., Twitter, Pinterest, Facebook).

This multichannel, multilingual approach isn’t necessarily new to the life sciences industry. Companies have been translating medical literature in different languages for quite some time. Some have also been advertising through traditional means (e.g. print) in multiple languages for decades. But in our ever-increasing world of digital communications, there is no better time to improve the way companies market their products and communicate with patients. It should be global, yet targeted. You no longer have to be a “big pharma” to operate like one. Instead, you just need a vision to digitally transform your business.

Social media never sleeps, but it does take a breather once in a while. Usually, those rest periods are determined by our work schedules, not our social engagement, because business shapes social media usage now more than ever.
For example, Facebook, the 800-pound gorilla of social media, emerges from repose as the workday begins and exhibits its heaviest engagement around the lunch hour, when workers are more likely to indulge in non-work diversions. Twitter also hits its stride around the same time. Meanwhile, LinkedIn, a popular place for job-hunting, sees its heaviest traffic either just before or just after the typical workday, because nobody wants to risk leaving digital clues at their current job that they are looking for a new one.
So, mind the clock when shaping your company’s social media networks for optimum outreach. The proper timing for posts and tweets will vary somewhat by industry and by company, naturally, but the platform schedules listed below offer good guidelines in general:

Facebook

Best time: 1 p.m. to 4 p.m.
Traffic builds after 9 a.m., reaches its peak around 3 p.m.
Worst time: 8 p.m. to 8 a.m.
Traffic fades after 4 p.m. Avoid posting on weekends.

Twitter

Best time: 1 p.m. to 3 p.m.
Traffic builds after 11 a.m.; peak times are Monday through Thursday.
Worst time: 8 p.m. to 9 a.m.
Traffic fades after 3 p.m. Avoid posting after 3 p.m. on Fridays.

LinkedIn

Best times: 7 a.m. to 9 a.m.; 5 p.m. to 6 p.m.
Traffic builds before and after business hours; peak times are Tuesday through Thursday.
Worst time: 10 p.m. to 6 a.m.
Traffic fades from 9 a.m. to 12 p.m., and from 1 p.m. to 5 p.m. Avoid posting on Mondays, Fridays.

Google+

Best time: 9 a.m. to 11 a.m.
Traffic builds after 9 a.m., with the peak time during morning work hours.
Worst time: 6 p.m. to 8 a.m.
Traffic fades after 5 p.m. Avoid posting in the evening.

Instagram

Best time: 8 a.m. to 5 p.m.
Traffic builds after 1 p.m., with the peak time between 3 p.m. and 4 p.m. Mondays.
Worst time: 12 a.m. to 7 a.m.
Traffic fades on weekends. Avoid posting on Sunday evenings.

Pinterest

Best times: 2 p.m. to 4 p.m.; 8 p.m. to 1 a.m.
Traffic builds after 12 p.m., with the peak time on Saturday morning.
Worst time: 5 p.m. to 7 p.m.
Traffic fades after 5 p.m. Avoid posting in the late afternoon.

If Will McAvoy taught us anything during those three powerful seasons of The Newsroom, it’s that verified facts and details outweigh the race to be first in breaking a story.
Social Media is seen as the enemy throughout the series, and they make a good argument as to why my profession can destroy the truth, and lives (let’s not forget the wrongful accusing in the Boston bombing suspects).
So when the world renown and respected NPR Senior Strategist Andy Carvin decided to create a different spin on how social media cannot just change, but enhance the way we receive and interact with the news, my Journalism Degree and Social Media career made their relationship Facebook Official.
“Not a newswire, but a crowdsourced newsroom of public editors.”
Carvin is calling it Reported.ly, which will feature stories from global “anchors” Carvin has hand selected to represent the venture. The idea is to have his journalists based around the world to deliver breaking news through social media.
At first glance, it’s nothing we haven’t heard before. BuzzFeed has made a name for itself by repurposing news stories as they become trending. (Although if I’m asked to take one more quiz to see which TV show character I’m most similar to I’m going to lose it.)
But then I did some more digging and realized that this really is something we should all take notice of. The goal for Reportedly is not to be the first to break the news, it’s to break through the noise and strike up a real-time conversation with social media users to enlighten, and educate, about what’s happening in the world that interests them. And to find out exactly what those interests are, and how Reportedly should be executed overall, Carvin and his team have already taken to Twitter (#AskReportedly) and Reddit.
One of the major red flags that went off in my head seemed to be a general worry for many people: sources.
How will sources be identified and verified when social media is all about anonymity? 

Carvin referenced Boston when he answered this inquiry on Reddit:
“We want to highlight the people behind the stories and ideas, not exploit them.
As for Boston, one of my reasons for wanting to create this subreddit is how that event played out on reddit. I’m wrapping up a research project for Columbia U’s journalism school in which I analyzed several thousand tweets from multiple reddit threads in which they tried to ID the bombers. Two important findings: while there were a lot of sincere people trying to help, I couldn’t find a single person who appeared to be a journalist. Second, almost no one raised questions about sourcing and confirmation methods. There were a surprising number of people warning how their methods might backfire, but there wasn’t a facilitated discuss on how you can use reddit in a more constructed and ethical way. As we plan to staff this subreddit with our team, we hope to help change that.”
Clearly, Carvin has done his research, but I couldn’t say I was convinced yet. I wanted to know something else: What about mistakes? Any social media professional can tell you when dealing with real-time updates, it’s easy to get trigger-happy and post something without making sure you’re right on the money. So what then?
Pursuing the belief that in a “crowdsourced newsroom,” where Carvin and his anchors are pulling in reports, he is “relying on his followers to act as editors and sources, fact-checking and verifying and also distributing the news that he was curating.”
That’s right. He’s asking the public to call him out on his mistakes. Which may sound strange, but the last time Carvin slipped up, he not only admitted it right away, he made sure to apologize and repeatedly Tweet the correction. A move like that might be frowned upon in traditional journalism, but in the fast-paced world of social media, it builds trust. And I have to say, after days of trying to poke holes in Reportedly, I can’t see any reason why we shouldn’t give Carvin and his talented team of journalists a chance to change the way the world consumes it’s news.
 
Follow Reported.ly on Twitter, Facebook, Reddit and Medium.

The days of cover letters are coming to an end now that 77% of all recruiters are using social media to search out new talent, with 94% of them turning to LinkedIn. Luckily, you’ve separated your favorite drinking buddies Facebook and Twitter from your angelic persona on LinkedIn. Alas, you’ve successfully created two different identities of yourself for potential employers. Well done… or not. If you think LinkedIn is the only social network companies use to screen candidates, wise up kid. 69% of employers have rejected candidates based on their activity online, before even reviewing their [traditional] resume. Michael Page breaks down the top reasons you could be shooting yourself in the foot when it comes to landing your dream job:

 
That being said, it’s time to clean up your profile. And no, it doesn’t have to include decoding Facebook’s extremely vague privacy settings to change the permissions of who can see an overly-political rant you just had to get off your chest.
There’s good news though! A new Facebook and Twitter app called “Social Sweepster” combs through your social accounts and flags posts that could hinder your job search (like those photos from spring break your frat brothers tagged you in). Just connect your Twitter and Facebook accounts to begin a scan (the app can flag posts as early as 2005, so it could take over an hour). After the scan is completed, it will resurface some cringe-worthy content that could be the difference between finding a job and spending the rest of your 20’s living in your parents’ basement. Social Sweepster detects key words such as beer, pub, bar, shots, smoke and other foul language that would make your grandma blush.
It will then give you three options:

1. Delete the post on your profile directly from the app
2. Search Google to see if it appears somewhere else on the web
3. Give feedback; which will ultimately help the app determine other inappropriate material it should be looking for.

The Social Sweepster app is currently in beta, but you can sign up for free to get an invitation code. Until then, do yourself a favor and clean up your social channels, be more candid with your explicit thoughts and make the most out of your LinkedIn profile.

Marc Blinder, Director of Social Marketing at Adobe and Jon Beeston, Director of New Product Innovation at Adobe presented on the trend of search and social convering.  Twitter is a great example of that where we share but also search.
Theme: Search and Social platforms are converging – which  means successful marketers musth have one unified team with one set of data.
Key takeaways from this session

1. Connect: facebook to offline experience. feed the metadata
2. Bring: search and social teogher. People, process, and technology
3. Expect: social SEM data unification and all our war among Google, facebook, and twitter for ad dollars

2013
Paid, owned, and earned are converging.  Look at facebook where you can have your owned pages, people who like you and you also buy ads. They might even be on the same page.  Google search results even shows paid and owned assets together, especially with Google + and it’s continuing growth.
2014
Quote: “There’s no free lunch”
Quote: It could be argued from a consumer point of view that the better the search engine is the fewer advertisement  you will need. (Google)
Note that they followed that with a picture of a Google results page with TONS of ads.

• Social will become more like search and search will become more social.  As social becomes more like search, you will pay for it in some form or fashion.
• Search is improving within facebook and users are starting to use the natural search.  The results are like a combination of Yelp and Bing
• Point, you should search for your company or product to see if the results look good or if you need some work.
• Google Hummingbird search uses natural language processing.  They actually followed facebook on this
  • Google is trying to tie in Google+ as much as they can.  There’s a lot of
• Twitter has marketing events but it will depend on real time interactions and key words. You social guys should be talking to your search team.
• Look at all the reviews on facebook.  Although there seems to be some major rate inflation.  It could become the best way to find a restaurant.
  • Note that Google moved their reviews to Google plus so you’ve got something similar going on.
• The clunky: three results for Thornbury Castle on the facebook search right now.  It needs some cleanup.
  • natural language search on facebook is still a bit clunky
• Stalker: Can now search for divorced women over 30 years old. (Creepy)
  • Or divorced women who like a specific tv shows
  • key learning, watch out what you like. It will come back to you.
• Political implications: Femen is illegal in Tunisia but it’s a piece of cake to find people who like Femen in Tunisia.

How to improve your search and your social?

• Update your metadata
• use checkin to your locations
• encourage offline customers to go mobile with likes, checkins, and recommendations
• Great idea: everyone checks in when they upload a picture.   So put something photo worthy in it.
• Don’t forget stickers like rate us on trip advisor, etc.
• It will be easy to get yourself to the top of a list by checking in a fair amount.
• Be careful and remember that Facebook is still working on this. Graph search isn’t even available on mobile.
  • It’s early in the game. They’ve got a lot to do. they just had to index 1 trillion pieces of content.  So something has to slide
• Publish at least one per day on Google+
  • Find something to push out once a day to get decent looking results.
• use Google + social to put content in display advertising in Google ad network
• Twitter strategy
  • Conversation analytics
  • keyword strategy
  • creative development
  • bid optimization
  • Looks a lot like search ad strategy doesn’t it……….

Integrate Search and Social

You need to evolve your approach.

• Disparate teams with social, search etc need to come together.  Adobe uses a hub and spoke framework
  • Other options for approach include centralized, distributed, and holistic
  • Don’t just use a PR agency for your social. Become social yourselves
• Inconsistent KPI’s need a common framework across teams
  • and if you aren’t doing a good job tracking then start.  You need analytics and key measurements
• Siloed tracking and report becomes common tracking and reports
  • Common tracking will push you to channel optimization
  • Which will push your towards attributions.
  • Which will lead you to media mix modeling
  • It must become unified between social and search.  Of course, that’s the whole point of campaign management services.
• Volume, sentiment need to become something that proves value to the business
• In evolving, define what you want to do. Recognize the role of social in YOUR organization
  • PR and communications?
  • Marketing and ecommerce?
    • Search probably belongs mostly in this bucket.
  • Customer service and support?
  • Product innovation?

The ultimate aim is to get to the right mix of search, ads, email, and social media.  Doing that depends on how well you converge it all.
 

Social TV is becoming the new norm of experiencing your favorite television shows.
If you’ve noticed all those Tweets pop up on the screen during your favorite programs, you’re already well aware of the growing trend of what is now known as “Social TV.”
During my first stint at South by Southwest (SXSW), many of the panels I attended made mention of just how effective displaying social interactions during shows can be to increasing engagement on Twitter, and increasing popularity of a show in general.
One of the main factors of Social TV to take into consideration is just who it’s appealing to. Vision Critical conducted a survey in which 59% of high influence social users, such as myself, are the most likely to enjoy seeing the opinions of themselves and their peers appear during a show. The less active someone is on social networks, the less they enjoy seeing Tweets displayed on screen.

Credit: Vision Critical

Okay, so I haven’t seen “Sharknado”, but hearing how the social conversation and usage of Social TV led to such a colossal (and surprising) success of the movie, SyFy helped prove that Twitter and television are looking at a long and happy relationship.