Posts Tagged ‘targeting’

Rise 2.5 Enables Advanced Personalization for Your Intranet

Perficient is pleased to announce the availability of Rise 2.5 for SharePoint. Rise Intranet is an advanced platform for delivering modern intranet and portal experiences for Office 365, SharePoint Online, and SharePoint On Premises. Rise 2.5 is packed with new features, many of which our customers have requested. New Features The latest Rise 2.5 release […]

Search Targeting – These Days, It’s Less About Search

Search targeting hasn’t been merely about keyword selection for quite a while. The continued evolution toward persona and intention targeting in recent years gives advertisers a new experience with unprecedented options. These days, search targeting has become more about figuring out who your customers are – where they go, what they research, their likes (and […]

Effective Targeting: New Ways to Find and Reach the Perfect Consumer

Last Thursday, I had the privilege of speaking at Ad Tech New York –despite the nor’easter pummeling the city, the attendees bundled up and rallied for a great event. I participated in a session titled, “Effective Targeting: New Ways to Find and Reach the Perfect Consumer.” On the panel with me were Dimitri Maex from […]