Posts Tagged ‘style guide’

Every Word is an Opportunity—Let your Brand Speak for Itself

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

Why Developers Don’t Follow UI and Brand Standards

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

Why Developers Don't Follow UI and Brand Standards

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

Why Your Developers Aren’t Following Your Brand Standards

To be frank, your developers aren’t following your brand standards and style guides for the same reason I eat healthier when the apples are pre-sliced in the fridge… Busy days, tight deadlines… a quick look at what needs to get done and off we go ticking away at our tasks with the little time we […]