Posts Tagged ‘style guide’

When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And […]

From billboards and videos to banner ads and email, every time you talk to your customers is an opportunity to further your brand. Even the error messages on your website can be crafted to fit your style. But to do it right, the first step is to establish your brand’s tone of voice. This is […]

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

Abbey Smalley just posted a good article on “Why Your Developers Aren’t Following Your Brand Standards”  I find this interesting because I keep seeing sites or sub-sites that fail to follow any standard at all.  It usually isn’t for lack of a published standard. Most likely, the developers were busy or the company failed to […]

To be frank, your developers aren’t following your brand standards and style guides for the same reason I eat healthier when the apples are pre-sliced in the fridge… Busy days, tight deadlines… a quick look at what needs to get done and off we go ticking away at our tasks with the little time we […]