Life sciences organizations typically manage their IT infrastructure and applications in silos. They implement disparate applications and manage the content and process within those applications separately. They then deploy integrations between those applications to streamline processes and share content and data with different business areas. Much of this work, including the development of integration tools […]
Posts Tagged ‘strategy’
[Podcast] What If? So What? Episode 7: What if Data Has Become the Customer Experience?
Listen Now! In Episode 7 of the What If? So What? podcast, Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast Intelligent Data. Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Click The Player To Listen to […]
[Podcast] WISW Episode 5: What if You Could Deliver Anything as Soon as it Was Valuable?
Listen Now! In Episode 5 of the What If? So What? podcast, we interview Jeff Small, Director of Mobile Product Strategy at Perficient about the evolution of digital product management and how organizations can think about digital products as a transformational strategy. Click The Player To Listen to Episode 5 Now Subscribe and Don’t Miss […]
[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?
In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]
A Short, Semi-Accurate History of Web Content Management
Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained […] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are […]
Real-Time Data Strategy: Three Steps to Start Investing
Real-time data strategy is on every organization’s roadmap. In the past year, I have spoken to many organizations planning “real-time” data systems. Without fail, those organizations fall into one of two buckets. The Visionaries: Can tell a great story about their target prospect, what they should see, and how they should interact with the brand […]
Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies
Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their business and they needed to drive their customers to their web site. Digital agencies merged decades-old creative and marketing experience with emerging […]
Q&A: Perficient Chairman and CEO Talks Recent Appointment to St. Luke’s Hospital Board of Directors
Following his recent appointment to the board of directors of St. Luke’s Hospital, a faith-based, nonprofit healthcare provider headquartered in St. Louis, I chatted with Jeff Davis, Perficient Chairman and CEO, about the distinction and his goals for working with the healthcare provider. Jeff, thanks for the time. A Board of Directors appointment is an […]
My Summer Internship Experience With the Marketing Team at Perficient
Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]
Filling The Gap In Strategy: Investment
We can finally talk about the actual investment being made in strategy. Most people want a strategy to start at, “What steps am I going to take?” Most people find it painful to think about and do the Insights and Ideas steps discussed in previous posts. While those other elements are essential, it’s where the […]
Filling The Gap In Strategy: Ideas
This is part 3 of filling the gap in strategy. You can find a general introduction and a deeper dive into insights if you want to catch up. We believe that there tends to be a gap in strategy when a business strategy meets the operational elements. In other words, a beautiful strategy may point […]
Filling The Gap in Strategy: Insights
I introduced filling the gap in strategy in my last blog post and want to dive in deeper on one element. Many times, people want to start with Vision or a similar exercise. The idea being that if there is a gap in your strategy then the obvious next step is to discuss your vision […]