Posts Tagged ‘starbucks’

Brewing an Addictive Mobile Experience

Digital innovation continues to disrupt industries at lightning speed. Today’s organizations are transforming their entire business – from strategy to operations, technology to culture – to better deliver value to their customers. In 2017, we compiled the top 10 trends leaders needed to know when it came to their digital transformation journey. In this 10-week […]

Starbucks serves up wise words on digital transformation

Starbucks did not invent the coffeehouse. It only appears that way. The 44-year-old retailer and cultural touchstone that turned ordering a latte into a social statement grew fastest between 1987 and 2007, when it averaged two new stores daily. Then the Great Recession hit, people started cutting cappuccinos from their budgets as a first line […]

Customer Perspective: Some Do Prefer Blondes

For years, Starbucks has served only dark roast coffee drinks, implying that the dark roast was a better roast and appealed to everybody. I’ve previously written about a very interesting TED talk where Malcolm Gladwell discusses the trend toward understanding customer preferences instead of relying on one absolute “best” product.  Gladwell actually mentions coffee at about the […]

Starbucks goes mobile with business intelligence

Business intelligence is a pretty strong buzz word right now, and for good reason. So many companies are jumping on the bandwagon, investing funds into BI because it can provide unique business insights that drive efficiencies, speedier decision-making, and mobility, among other benefits. This is particularly true for the retail sector, where operations such as […]